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The New Body Types Are Petite, Tall And Curvy

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After 57 years since its creation, Barbie has finally obtained a new body. The three new body types are petite, tall and curvy. On January 28th, Mattel released these new dolls for sale on their website. Eliana Dockterman goes inside the company’s story to discuss the risks they 're taking and what their decision says about American beauty standards. For generations, Barbie has been the global symbol of American beauty. The doll has been associated with the belief that it was designed “to teach women what is expected of them in society.” In 2006, a study published in the journal Development Psychology found that girls exposed to Barbie at a young age “expressed greater concern with being thin, compared with those exposed to other dolls.” Barbie sales then plummeted from 2012 to 2014 when Lego and Disney Princesses took the spotlight. The Mattel Company decided that they had to reassess the criticism and make a change. Even though they’ve tried to make Barbie represent “female empowerment” by giving her status women were restricted to in the past, there were still criticisms. At her core Barbie is just a body, not a character. Once the company realized how the doll’s body affected society’s idea of body image, they chose to redefine Barbie. The Mattel Company hopes that the diverse body types, skin tones, and hair textures will closely reflect their owner’s environment. Of course, though, this initiative could backfire. Adding new body types is likely to irritate some people

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