The New Business Model Go After Sprint Purchased Radioshack

The purpose of researching this or any problem is simple, if you have a problem a good solution will generate more income. Companies can often take a problem, for example Costco’s problem of not providing non-bulk items and turn them into money making avenues. With good research from the customers Costco was able to make a good decision that will further grow there company.

Question 5: Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for European market could be successfully marketed in the U.S. Market. What qualitative research would you recommend, and why?

As a startup business or company, there are many benefits to research in which can dramatically aid the decision-making process in all aspects. Therefore, to obtain a better understanding, our first step consisted of examining our target market, the student body at the University of South Florida. With our combined efforts, we have conducted the proper research and comprised the following report to explain our findings.

As the telecommunications industry in the United States consolidated and regional ‘Baby Bells’ began to amalgamate, Bell Atlantic, GTE, and Vodafone AirTouch merged in 2000 to form the nation’s largest wireless company, Verizon Wireless (Verizon, 2013). After establishing its headquarters in Basking Ridge, New Jersey, Verizon Wireless launched its foundational strategy of differentiating itself from the competition by building and maintaining a superior network and delivering an exceptional customer experience through its products and services (Strigl & Swiatek, 2011). As a result, Verizon established itself as the recognized industry leader in wireless and has maintained its network advantage by being the first wireless company in the United

I work in media sales for Comcast. We work with advertisers and ad agencies in the Chicago Market. To be brief, we sell TV commercials on Cable Networks. The most egregious example of rent seeking would be our make-good process working with ad agencies and/or advertisers. Basically, we have it written in our terms and conditions that we are allowed to make-good dropped spots however we see fit unless specified by the advertiser or ad agency. The savvy buyers are very specific on how dropped spots can be made good. On the surface, seems like this relatively harmless, right? It would make business sense to make-good the dropped spots on like networks and programs. Happy client equals more revenue long-term. The main issue is how our Account Managers are compensated and not the terms and conditions. Our Account Managers main responsibility is to ensure 100% run-rate meaning we can invoice the client for the full amount of the contract. The bonuses of the Account Managers are based on run-rate. The incentive is built in to throw those dropped spots back on wherever they will run to make sure the bonus checks keep coming. A common phrase that is uttered by Account Managers is “I make the dollars good, I don’t make the spots good.”

Radio-shack has been plummeting, they were in one billion dollars in debt before they decided to file for bankruptcy. They won approval for the chapter 11 plan which is to liquidate and give the money to their creditors. The article continues to talk about the run-in legal problems it was having with Wells Fargo and standard general but after being in court for a while things were cleared. In a statement the lawyer representing unsecured creditors said“We are very pleased to have resolved the estate’s litigation with both Standard General and Wells Fargo. The rest of the article goes on to talk about the specifics of the chapter 11 plans. From this article we see the media plan radio-shack has to take as they move forward. This article wasnt

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

Sears has faced a lot of problems in recent years. Their sales have fallen and the federal courts have gone after them,

Radio Shack has been thinking of changing branding strategies, and also have new marketing slogans. If they want to stay in business they should consider lowering prices and raising the quality of their products. Last year in 2015, Radio Shack had another bankruptcy, which forced them to make the decision of joining to Sprint. Radio Shack made a good decision by joining to Sprint that way they can receive different strategies to enhance their company and to better themselves. By making alliance with Sprint, Radio Shack hopes to increase their sales and improve their management approach. In my opinion, Radio Shack should have comparable prices to their competitors and should also improve management skills. They can also train their staff to be more friendly and helpful than the other

When our professor first presented this project paper to us my mind began to wonder. What is a good company to research and present it to my fellow classmates. My first selection was “Chik-fil-a”, but I wasn’t sure if we could write about fast food franchises. So I continued to brainstorm about a topic to expound on, even going as far as in asking my buddies and co-workers for suggestions. “Walmart”, “National Football League”, “National Basketball Association”, “Nationwide Insurance”, and “LG” were a few ideas that were presented to me. A few of those sounded ok but none really grasp my attention. As I was visiting an outlet mall, I came across Nike store. “Wow that’s going to by my topic of choice”, is what I told myself. Week

Online stores are growing in popularity and drawing attention. Because of this, other retail stores are losing that attention and business. Some major stores include Sears, Radio Shack, JCPenney, Macy’s, Payless ShoeSource, Dillards and more. These are called brick-and-mortar stores. According to www.merriam-webster.com the definition of a brick-and-mortar store is, “a traditional business serving customers in a building as contrasted to an online business” (Brick-and-mortar, n.d.). “It’s possible more than 8,600 brick-and-mortar stores will close their doors in 2017 (…) JCPenney announced plans to shutter 138 stores by July, Payless ShoeSource is closing hundreds of stores, and Macy's said it's shutting down 68 locations” (Wattles, 2017). What a shame to lose these resources and businesses, especially for those who support and appreciate the local retail option.

The purposes of this report are to (1) address the problems Sprint and Nextel incurred before the merger, (2) discuss

First and foremost for any case study, the reader must first understand what they are researching and why. Penton Media, a publisher of business trade magazines such as Industry Week, Machine Design, and Restaurant Hospitality, was the subject of this particular case study. Upon reading the case study on Penton Media, the reader learns that Penton Media has made great progress in the growth of their company through a six year period, 1992-1998, based on the research results provided. Ken Long, Penton Media’s Director, stated in 1998 that there was a growing belief that Penton Media was generating fewer services than in the past. In 1992, Penton Media was reaching out to their readers by having them request product information through

The case of ATH is centered on management taking particular strategic paths in order to achieve the desired organization objective(s).

Their marketing research shed light on the fact that their focus had shifted from the consumer towards store growth and product expansion. The research also highlighted the fact that they were lacking in customer service. Through these studies, Starbucks was able to identify what their customers wanted in terms of satisfaction. Consumers wanted Starbucks to make improvements to their service and also start offering better prices and incentive programs.