The New Business Proposal Of Pepsico

Although Australia remains geographically isolated from the world, international trade still remains a main factor that allows Australia’s economy to prosper. Australia’s long history of trade has created tight links and connections with other nations. Being a member of many worldwide organisations, Australia has produced many free trade agreements with countries around the world. However, recently Australia has seen a change in the composition and direction of its trade and has developed a strong trade link with the Asia-Pacific Region.

Australia’s trading links with other countries, specifically the Asia-Pacific region, has led to its advancing development in the modern world. Australia has always had strong trading links with the world and relies heavily on imports and exports. Australia Imports products such as petroleum and cars from other countries primarily China, The United States and Japan.

Through export trade deals, Australia will be able to provide new business opportunities, for people in different industries.

Australia is currently discussing free trade agreements with China, the Gulf Cooperation Council and Japan. Australia participates in these free trade agreements as a way to improve the two-way trade with their partners and to make Australia appealable for investment opportunities.

Australia has several ties with other countries. These ties are established in several ways, one of which is through trade. The nature of trade includes exporting and importing goods and services which form trade links with partner countries. Trade comes with its advantages and disadvantages. Australia also takes part in multilateral agreements, such as APEC, to be able to strengthen trade links.

Many of Australia’s import partners consist of some of the largest traders in the world, such as China and the United States. Trade in Australia is considered very important and beneficial to the economy, thus making it a smart move to expand business to Australia.

The development in the progress of China, India and Indonesia benefits Australia and contributes significantly to regional stability which extends opportunities for a successful and reciprocating business partnership instead of being aid dependent. Australia’s economical national interest is directly linked to the success, stability and peaceful interactions of its neighbours because these countries are also the first line of defence against many negative issues which could affect Australia (Department of Foreign Affairs and Trade 2016c). If these states remain to be wealthy and stable, they will respond better to efficiently to threats and complications in trade. In order to benefit from the trading relationships with the neighbouring countries, Australia needs to take advantage of the international economic opportunities and ensure we are focused on advancing in global economic, financial, investment and trade institutions. A globally integrated economy is crucial due to the growth which can be gained from an open trading system and foreign direct investment which secures our position in the economically advancing countries of the world and our own financial welfare (Wong 2017).

Australia’s political view has been recognized by other countries as a strong market leader and a valuable country to have free trade agreements with. All Australians can see that this is a huge benefit to the Australian economy. An increase in trade agreements means more jobs and security for the

1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.

A risk analysis is a compilation of detailed factors weaved together to determine the likelihood of success or failure for a project, goal, or investment. Businesses use these to determine the viability or feasibility of a new product, initiative, or opening into a new market segment. A country risk analysis is simply the extension of a risk analysis to include an entire country. In essence, a country risk analysis is a tool used to identify the risks associated with opening a business, creating trade agreements, or investing in a country. A country risk analysis is very important because it takes into account many factors including the current and past political climate, economic risk, geography and climate risks, cultures, and laws pertaining to the country being analyzed. Often, countries are given a grade to enable a quick comparison to how risky investing in one country is compared to another country.

In year 1965, PepsiCo Inc. is founded by Donald M. Kendall and Herman Lay. PepsiCo Inc. was merged by Pepsi-Cola and Frito-Lay in 1965. PepsiCo is an American multination industry that selling food and beverage. PepsiCo Inc. is the second-largest organisation that produces food and beverage in the world.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

The last two topics within Porter’s Five Force Analysis are the threats of substitutes and new entries. The threat of substitutes for PepsiCo and Pepsi products could be considered quite high. In recent years, Americans have been cutting back soda consumption, approximately 1.2% in 2015, and 0.9% in 2014 (Taylor, 2016). Customers have been replacing soft drinks, in particular, with water, coffees, and all natural juices. This also leads the way for the threat of new entries. As people are tending to lean away from traditional soft drinks, the threat of new entrants could be considered moderate. This is because the cost of entry is relatively low as it is not a technology driven industry. Most of the cost of entry would be related to branding and marketing of the new product (Thompson, 1996). In recent years many competitors have entered the market with desirable ingredients and non-soft-drink beverages.

Japan has a relatively stable political and legal environment which reduces the risks associated with entering the foreign market. The political system is a democratic system, with a Westminster form of government similar to Australia, which is favourable for western cultures when conducting international business. The legal environment on the other hand, is built on the foundations of the European Civil Law system with an English-American influence. Therefore Australian businesses must understand the differences when conducting business to ensure the

The focused Corporation of the subject strategic proposal is PepsiCo Beverages North America. This company was originally founded in 1898 by a North Carolina druggist. PepsiCo Beverages North America (herein referred to as the ‘Company’) sells several brands of consumer beverages in the United States and Canada. The various beverage products span through carbonated soft drinks, juices, readymade teas, isotonic sports drinks, bottled water, and enhanced waters. Several established brands include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina Water, Sierra Mist, Mug, Propel, Sobe, and Dole. Refer to the Competitor Analysis section for in depth product information and listings.