The New Pitching Strategy From Napkin

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Blog The New Pitching Strategy from Napkin to Mixpanel Like many people, I love whimsy, and the notion that a multibillion startup idea could be scribbled on the back of a bar napkin has extraordinary appeal. In fact, napkin ideas are part of the evolution of pitching startup companies. I find the napkin a better starting point than cave drawings of the wheel or pictographs showing how to herd buffalo over a cliff. From a practical standpoint, let 's study the evolution of pitching tech ideas from the napkin to the mixpanel. Pitches, like every other field of endeavor, are changing rapidly to reflect technology and better communications. Toilet Tissue and Bar Napkins Whether it 's toilet tissue, a placemat, bar napkin or back of an envelope, great ideas don 't succeed because of where they were first recorded but because the ideas have merit. Pitching ideas has always been a challenge, no matter where they originated, and pitches have changed substantially over the years. In the 19th century, hucksters and literal snake oil salesmen often marketed their business ideas directly to clueless citizens who fell for a variety of get-rich-quick schemes, magical cure-alls and ownership stakes of fine engineering marvels like the Brooklyn Bridge. As robber barons captured the industrial markets of the world, it became increasingly important to know someone in business to pitch a new idea. The golden age of the deal focused on who you knew. If you could get a meeting with a

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