The New Style of Campaigning in Jakarta Gubernatorial Election 2012

1800 WordsApr 23, 20198 Pages
The New Style of Campaigning in Jakarta Gubernatorial Election 2012 In 2012, Joko Widodo (Jokowi) and Basuki Tjahaja Purnama (Ahok) won Jakarta Gubernatorial Election. They won on both rounds defeating five other incumbents, Fauzi Bowo and Nachrowi Ramli, Hendardji Soepandji and Ahmad Riza Patria, Hidayat Nur Wahid and Didik Junaidi Rachbini, Faisal Batubara and Biem Triani Benjamin, and Alex Noerdin and Nono Sampono (Komisi Pemilihan Umum, 2012a). Quick count of first round showed a result of 42.6 per cent and the second showed 53.82 per cent (Komisi Pemilihan Umum, 2012a; Komisi Pemilihan Umum, 2012b). Their rival at the second round were Fauzi Wibowo (Foke), the previous governor of Jakarta and Nachrowi Ramli (Nara), the regional…show more content…
In order to thoroughly analyse this phenomena, this research report will firstly evaluate the demographic of the voters, Jokowi and Ahok’s team formation, election strategy, their opponents’ strategy, the role of conventional media, discussion of the campaigns in comparison of the old style and within the larger political situation. Methodology This research was conducted using literature study method. References were gathered from academic resources in both printed and online, as well as, articles from magazines and newspapers. The studies were conducted between February 2014 to June 2014 using resources dating back from 1965 to 2014 in both Indonesian and English. The studies were undertaken under the academic supervision from Associate Professor Eric Louw. Findings Voters demography Indonesian Survey Body (LSI), who was also responsible to quick count the election result, held an Exit Poll at 410 voting places during the first round of Jakarta Gubernatorial Election 2012 (Dhurandara, 2012). From each area, LSI randomly picked two voters and tabulates them based on their age group, religion and ethnicity in relation to their choice of candidate (Dhurandara, 2012). LSI also found that 36.1 per cent of Bowo’s voters were under twenty-one while the majority of Jokowi’s voters were between forty to fifty-five (45 per cent). Based on ethnicity, only 48.3 per cent of Betawi supported

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