The Next Rembrandt Summary

Satisfactory Essays
• Data is beginning of creativity in this case. In case of Anthem, data is beginning as well as an end result. Data is used to share business insights using CIE
• Data is the new money and this case exemplifies that. One can re-create past and innovate using the data. So, Anthem should use the client data to prepare new models; may be with a intention to regain lost customers for a client as part of WinBack campaign
• "The Next Rembrandt" was created to highlight ING's dedication to innovation and its sponsorship of classic art. Most of the data at Anthem is used for business life. It can be leveraged to create a campaign that touches human soul
• Deep learning algorithms were used here. Anthem mostly works with statistical analysis and predictive
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