The No.1 Energy Drink's 5c's Analysis

Competitive analysis main objective is to research, analyze, and compare the competition in relation to the company. Analytical tools used for competitive analysis include the five forces framework, value net, driving forces, strategic groups, competitor analysis, and key success factors are analytical tools. The competitive analysis will enable the trucking company to understand more about the industry and the competition, to be able to develop a competitive strategy that will give the company a competitive advantage by taking into account the actions and responses of the competitions (Thompson, Peteraf, Gamble & Strickland, 2016).

Competitor analysis is a serious part of the organization therefore; Target must identify and address all issues pertaining to the business. Target must pinpoint the tangible competitors, and substitutes, evaluate opponents’ objectives, strategies, strengths and weaknesses, and opportunities and threats, and uncover what opponents Target should take on or stand clear of. Therefore, Target must analyze the company’s economic, sociocultural, technological, political, and future.

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

Written by Kathleen Woolf and Amber R. Brown, the article “Energy Drinks: What’s the Buzz”, informs the reader about basic information considering energy drinks. It introduces the subject by stating American’s new desire to consume energy drinks. Targeting mainly teenagers and young adults, energy drinks are known to increase mental energy and performance. As defined in the article, energy drinks are “beverages that contain sugar, caffeine and other stimulants.” Caffeine is said to be the dominant ingredient in energy drinks with ranges of 80 milligrams (mg) up to 300mg. Additionally, these energy drinks also contain several other stimulants including Guarana. Guarana is an herbal stimulant which enhances the effects of caffeine, raising the

An understanding of a competitor’s position can be a key for a business to determine where funding and resources should be allotted to create new products or services.

6. Competitor analyses – discuss key competitors and their key strengths, weaknesses and are they major threats to the firm - briefly explain.

Sodas, sports drinks, and energy drinks are being increasingly consumed as they become less expensive yet continue to stay addicting due to their high sugar content. In fact, since the 1950s, the American consumption of sugary carbonated beverages has tripled (“The Real Bears”). Today, carbonated beverages account for 7% of the total calories consumed in America, more than any other food item. These facts are clearly stark indicators of America’s obesity problems, and have accordingly convinced many people to limit their soda intake or stop drinking soda entirely. In my own personal experience, I am meeting more and more people even my own age who refuse to drink soda, and I myself do not drink soda either. This causes quite a dilemma for the

There are many different views on energy drinks. Energy drinks have evolved over the years changing many of the symptoms. Not just the energy drinks themselves have changed, but many things about them have changed too.

A competitor’s capabilities can be analyzed according to its strengths and weaknesses in various functional areas. The competitor’s strength defines its capabilities (Competitor’s Resources and Capabilities, 2010). One common and useful technique is constructing a competitor array. The steps include:

Competitive Analysis To conduct a competitive analysis is a necessary part of an organization’s marketing plan to establish the growth of their product or services offered to the public. They have to evaluate their competitors in terms of their products or services, its profitability, growth pattern, marketing objectives, strategies, and structure. Through this analysis, it can help them determine the strengths and weakness of their competitor and may devise a business plan to effectively be on top of the competition, which can be used at their advantage. (Entrepreneur Media Inc., 2014)

The reason the author wrote this article was to inform people about the potential dangers of energy drinks. They wanted to prove that these drinks are bad for your heart by using evidence from a lab. One thing that I learned from this article was that energy drinks increased the use of norepinephrine. “The biggest difference was in blood levels of norepinephrine, the hormone that can lead to the so-called fight-or-flight response. Norepinephrine narrows blood vessels and increases blood pressure and blood sugar levels.” After testing the impact of the drink, “the average amount of norepinephrine rose 74 percent in the blood.” Another thing that I learned from this article is that Rockstar energy drinks have loads of caffeine. “One drink contains

Companies often use a (CPM) – Competitive Profile Matrix to better understand their external environment as well as their competition within the industry they operate. The matrix identifies a company’s key competitors and draws a comparison using the industry’s critical success factors. The analysis also reveals a company’s strengths and weaknesses against its competition, making them aware of problematic areas needing improvement and also areas that are doing well and need to be protected (See Appendix F).

Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice for a fast-paced mobile society. Therefore, this industry endures many

To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors’

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.