The Non Alcoholic Beverage Industry

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Introduction The non-alcoholic beverage industry broadly consists of soft drinks and hot drinks. Soft drinks are carbonated or non-carbonated water, a sweetener, and a flavor, and hot drinks include coffee and tea. The soft drink category leads the industry and includes carbonates, juice, bottled water, ready-to-drink tea and coffee, and sports and energy drinks (Bailey, S. 2016). This report will focus on the carbonated soft drink (CSD) industry. Two major companies that dominate and compete head to head in the CSD industry are Coca-Cola and PepsiCo. CSD industry is one of the leading industry in the non- alcoholic beverage industry with market size of $337.8 billion in dollar sales in 2013 followed by bottled water market size at $189.1…show more content…
As the cola industry develop in reputation, Caleb created Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. As Pepsi-Cola Company went broke in 1931, Charles Guft who owned a syrup business in Baltimore Maryland obtains the trademark and recipe to Loft Inc. In the year 1941, Pepsi was officially taken over by Loft, and Loft Inc. rebrands its company name to Pepsi Cola Company (Pepsi Store, 2016). Up until today, PepsiCo has successfully extended it area of products through mergers and acquisition of other companies, such as Frito-Lay Company, Quaker Oat Company and other companies. PepsiCo owns 22 brands that generate revenues of over $1 billion per annum with the third highest market value in the beverage industry and, ranks in the top 100 Forbes list of ‘World’s biggest public companies’ (Forbes 2016). PepsiCo is placed first, second and third globally in the savory snacks, social beverages and nutrition markets (Johnston & Compton n.d.), respectively; with PepsiCo outperforming its chief competitor, The Coca Cola Company, in 2014, experiencing organic growth of 3.5% and Coca Cola only 2% growth over the year (Forbes 2016). Coca Cola The Coca-Cola Company is an American international beverage corporation which produces and retails nonalcoholic beverage drinks. It is located in Atlanta, Georgia, the company is best known for its leading
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