The Not-so-Wonderful World of Eurodisney

“I’ve always been bored with just making money. I’ve wanted to do things, I wanted to build things, or get something going.” (LeeBron) Disney stated that when he realized that he wanted to make a difference in people’s lives. Disney never wanted to be boring or be known as the man who did not have a childhood and was always pushed around by his father. Disney wanted to be successful in life, he wanted the name ‘Walt Disney’ to be remembered, and it will be forever. Disney has achieved many important and exciting accomplishments within his life. He created “full length animated films, short films, live-action features, and television shows” (LeeBron) Disney also introduced theme parks. He created Disneyland in Anaheim, California. He also developed Epcot which stands for “Experimental Prototype Community of Tomorrow”, and Disneyworld in Orlando, Florida. Walt Disney was an important figure in the 1920s American History because he made a change to the world with the idea of bringing inanimate objects to life with cartoons and created all new kinds of happiness.

For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, Disney continues to proudly provide quality entertainment for every member of the family, across America and around the world. The company is diversified, focusing on its mass media headquartered in Burbank, California (Iger, 2012). In terms of revenue, it is the largest media conglomerate in the world (Silkos, 2009). Founded on October 16, 1923, by the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in

Parks and Resorts: Walt Disney Parks and Resorts is one of the world’s leading providers of family travel and leisure experiences, giving millions of guests each year the chance to spend time with their families and friends, making memories that last a lifetime.

One day, while at an amusement park watching his daughters ride the Ferris wheel an idea was born. He decided he would open his own amusement park. Disney says he wanted to create a place for families to have fun. He named the amusement park, Disneyland and located it in Anaheim,California. When Disneyland first opened, it did not open on good terms. The water fountains were not working and the employees were not friendly at all. Also there was overcrowding because the park was so small. To advertise Disneyland Walt created used television and ad campaigns. Fifty years later, Walt Disney came up with his biggest idea ever and created another amusement park called Disney World located in Kissimmee, Florida. Disney World is one of the most popular family amusement parks in the world. Each year over 52 million people visit Disney World (

Disney is a company that was developed from a small cartoon studio to a huge billion-dollar household name. It is almost guaranteed you’ve heard of them by name or one of their many assets such as ESPN, ABC, or Marvel Studios. In this portfolio, I’ll be going over Disney’s corporate locations, their employee code of conduct, operating principles, and several other aspects that make the Walt Disney Company what it is today.

The parks and resorts component of Disney Corporation in the United States include the Walt Disney World Resort in Florida, the Disneyland Resort in California, Aulani, a Disney Resort and Spa in Hawaii, the Disney Vacation Club, the Disney Cruise Line and Adventures by Disney. Internationally, Disney also has parks and resorts with Disneyland Paris, France, Hong Kong Disneyland Resort in China, Shanghai Disney Resort also in China, and has licenses the operations of Tokyo Disney Resort in Japan. These parks and resorts all have Disney themes. Walt Disney sells admission to all theme parks around the world but also offers numerous

The Walt Disney Company is an outstanding renowned entertainment and media corporation with business ventures in Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Walt Disney Company is a diversified corporation with products all around the world. (The Walt Disney Company, n.d.)

* The royalties of Disneyland Tokyo of JPY 8 billion was equivalent to US $ 33,712,600

The first Disneyland outside the US was opened in April 1983 in Tokyo. Disney took a

Euro Disney could not modify the main theme of other Disney parks to create something unique for Europeans. Restaurants were not prepared according to the European eating habits and one of the biggest mistakes was not selling alcoholic beverages in the park which has very close connection with French culture. Customers had to leave the park to buy those from outside.

The company operated the Disneyland amusement theme park in Anaheim, California, and the Walt Disney World destination resort in Orlando, Florida. In addition to the domestic entertainment and recreation revenues from Disneyland and Walt Disney World, the company received royalties, paid in yen, on certain revenues generated by

2. Location accessibility by the European population was another advantage for Disney to open its theme park in Paris.

The Company also owns and operates many resorts in many different states of the Unite States, such as in Florida, in California, in Hawaii. Besides that, Walt Disney has shares for Disneyland of other countries, such as Paris,

Walt Disney overestimated the magic that was to be in introducing Europe's most lavish and extravagant theme park in April of 1992. The fiscal year 1992-1993 brought EuroDisney a loss of nearly $1 billion.

The Project Overview. In 1981, The Walt Disney Company involved different countries in its decision on where to locate Euro Disney. France and Spain were the most seriously considered for the Euro Disney project. The advantage of this project was that it would provide more than 30,000 jobs for the host country. Spain was considered for its pleasant weather and France was thought to be a perfect location because of its central position. In 1987, The Walt Disney Company signed an agreement with the French government to locate the complex in the farming community of Marme-la-Vallee, near the French capital. However, there were concerns about the weather in France, but given the experience with