The Obesity Epidemic Of Obesity

Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and “He explained how he would deploy strategic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:” Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children 's health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods.

In the United States, a crisis is breaking out known as the Obesity epidemic. For the first time in history, it is possible for the children of this generation to have a lower life expectancy than their parents. Millions of Americans are exposed to ads that are luring them into eating the cheap, fast food of billion dollar companies such as McDonald’s. Obesity has established itself as the fastest growing disease in the nation and continues to make an impact on the general population. The issue of Obesity is directly related to todays technology through television, cell phones, video games and all of sorts of new gadgets.

Apart from the economic and institution driven implications of obesity on the Canadian federal system, the issue of obesity also targets the social circle of Canadian media, culture, values and global reputation. If the federal government does not take an active step in the stop against unhealthy eating, bad life style choices and obesity then the problem will continue to escalate. Public policy can be used to bring awareness to issues that effect and benefit many. There was an important study documented in the European journal of public health that suggests, “one in three obese children might not have been obese in the absence of advertising for unhealthy food on TV. Limiting the exposure of children to marketing of energy-dense food could be part of a broader effort to make children 's diets healthier”(Veerman 1). This shocking statistic is directly linked to the normalization of obesity and an unhealthy diet that the media has continued to promote.

The United States of America is known for having a high obesity level. According to David Frum from CNN, except for Mexicans, American citizens are more likely to become obese than any other nationality. Some obese countries have enforced an extra high tax on fast foods and other high calorie foods, and many people believe that the U.S. should adopt the fat tax as well. According to Dictionary.com, the fat tax is “a tax imposed on or proposed for high-fat or otherwise unhealthy foodstuffs”. Although a tax on junk food could reduce obesity, the low prices could protect low income families from going broke, and therefore a tax on junk food would not be beneficial to America.

Obesity in America is an epidemic people die from this deadly disease. As people of America, we first need to understand what does it really mean to be overweight and uncomfortable? Nutritionists classify people in today’s society as either underweight, healthy weight, overweight, or obese. Being obese is not just a cosmetic problem. It’s a health issue that needs to be solved. Excess body fat accumulated over a period of time is harmful and it hurts.imagine walking around holding a ten-pound weight every day, then a few weeks later that ten-pound weight turns into a 2o pound weight. That’s not a good feeling it’s very comfortable. Who wants to have shortness of breath heart problems, diabetes, wheelchair bound or bed bound? Let’s make a change for humanity and the next generations.

As Americans we have made food not only a way to live but all help us with life events, whether emotional times or celebratory events we turn to food. However our society has been consumed with unhealthy food options readily available. This has in turn caused a huge medical epidemic in America. Obesity has and will put people at risk of heart disease, stroke, diabetes, and some types of cancer. More than one-third of American adults are obese (Ogden et al., 2012). By looking in depth at the obesity epidemic in America through the three major sociological perspectives (structural functionalist, social conflict, and symbolic interactionist) we are able to better discern this medical issue impacting the health of American people.

The food industry has mastered the delicate art of trickery over many years and has been able to convince consumers to buy their products, thinking they are healthy, when in reality they are contributing immensely to the obesity epidemic in America. Food corporations have developed a marketing strategy where they target juvenile audiences with their products. The companies do this by having advertisements on children's television programs encouraging children to buy their processed, high-sugar food products. Companies get kids’ attention by including beloved children's figures with their commercials, thus piquing their interest. Children view their favorite characters on television programs and ask their parents or guardians to purchase the items for them and the parents, remaining blissfully unaware that they are relinquishing their child's health to mass food corporations, concede and buy the food, which causes their child to become unhealthy and eventually obese. Another way food companies market their products is by embedding their advertisements with words like “Cheap, easy, fast”, which appeals to low income families looking for a inexpensive meal, or families on the go that need to quickly get a bite to eat. Due to the fact that unhealthy fast food choices are often the easiest method for gaining a quick meal, more and more families are

There’s an appalling epidemic in today’s society sweeping across not only the United States, but all across the globe. This horrible epidemic isn’t the bird flu, or any type of sickness, rather obesity. Today, obesity rates are at an all time high in America. This disease, obesity, is being passed down the family both genetically, and by the terrible eating habits developing in the US. Kids growing up in this generation are facing frightening issues such as increased risk of heart disease, diabetes, high blood pressure, etc., the list goes on. Zinczenko proves this in his text Don’t Blame the Eater, when he says, “Before 1994, diabetes in children was generally caused by a genetic disorder - Only about 5 percent of childhood causes were obesity-related, or Type 2, diabetes. Today, according to the National Institute of Health, Type 2 diabetes accounts for at least 30 percent of all new childhood cases of diabetes in this country.” (Zinczenko 463) The sad part about it, is these kids more time than not, are born into these types of situations. There’s no surprise that obesity rates in America are directly correlated with the increasing amount of fast food chains popping up on every street corner. These fast food restaurants are masters of the art of advertising, and are using it as the strongest way of increasing sales. This is very dangerous because not all advertisements are true, despite what the common American might think, and it can be used to sway people’s thoughts

Along with these factors the food industry is spreading the sell of high-sugar and high-fat foods, increasing their portion sizes and uncontrollably boosting these products. In the article, “Fast-food Culture Serves Up Super-Size Americans”,  author Bridget Murray discusses “toxic signs” such as Nutritious foods reign, serving sizes keep increasing, and the food Industry has run amok. The food industry has prospered into being in common places such gas stations, vending machines, convenience stores,  serving high-fat, high-sugar food, and restaurants increasing their serving size and promoting bargains for low cost products.  Murray has noted, “ High-fat, High-sugar foods are widely available, taste good and cost less than healthier food”; an example of this would be vending machines. Vending machines contain many fatty foods at low prices as they are convenient to a typical person. The most common source of increasing serving sizes, is McDonald’s use of Super-Size it, which they had made into a verb. The food industry has run amok by serving appealing processed foods, through colorful packaging in addition to using advertisements on television, computers and social media. Children spend most of their day watching T.V., where they view multiple advertisements. In recent articles, “...research has found that children who watch more than three hours of television a day are 50 per cent more likely to be obese than children who watch fewer

Obesity rate continue to rapidly increase among children. One possible contributor to the Obesity epidemic is unhealthy food advertisements that are directly targeted to children. In the article “The impact of Food Branding on Children's Eating Behavior and Obesity” children each day are:

Over the last 15 years the rise in obesity has reached global epidemic proportions (World Health Organisation (WHO), 2015). Obesity is defined as an “abnormal or excessive fat accumulation that may impair health.” Body Mass Index (BMI) is a common tool used to measure a person 's weight in kilograms divided by their height in meters squared (kg/m2) (WHO, 2015). An individual with a BMI greater than or equal to 30 is considered clinically obese (WHO, 2015). However this may not be the most valid way of measuring obesity as it does not take into account muscle which weighs considerable more than fat (WHO, 2015). The National Health Service (NHS) therefore recommends using waist circumference as a more valid measurement of body fat (NHS,

Over the years, children have been lacking in good health, mainly due to media. Everywhere a child goes, they will always be shown an advertisement. The biggest type of advertisement that impacts a child’s physical health is related to food. According to the Royal College of Physicians, obesity rates have increase significantly among youth from 1989 – 2002 (Rogstad & Copas, 2004). On television, majority of the food advertisements are submissive to breakfast cereals, soft drinks, fast-food restaurants (Livingstone & Helsper, 2006). Obesity is one of the health problems children are facing today, as the numbers counting to increase, but they are not at fault because companies know how to make them want the junk foods that cause this.

About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their

A drawback of advertising to children is the increasing number of fast-food and junk food products which are directly marketed to children. “Last year, the Kaiser Family Foundation estimated that the average American child is exposed to 40 hours a week of commercial ads on everything from computer screens to roadside billboards…” (McDonald and Lavelle). For instance, McDonald’s commercials featuring Happy Meals also introduce the latest toys they offer with the purchase. The pairing of the toy and the unhealthy meal encourages poor eating habits. Kids are not aware that these foods are hazardous to their health. This has profoundly contributed to the dangerous inclination of children who are diagnosed with childhood obesity; an illness that is closely linked to diabetes, and other serious conditions. Recently multiple fast-food chains have revamped kids’ menus