In the United States, a crisis is breaking out known as the Obesity epidemic. For the first time in history, it is possible for the children of this generation to have a lower life expectancy than their parents. Millions of Americans are exposed to ads that are luring them into eating the cheap, fast food of billion dollar companies such as McDonald’s. Obesity has established itself as the fastest growing disease in the nation and continues to make an impact on the general population. The issue of Obesity is directly related to todays technology through television, cell phones, video games and all of sorts of new gadgets.
The environment in which people live in plays a huge role in the choices people make when it comes to food and activities. The subliminal marketing and the easy accessibility of junk food makes America a toxic place to live. It’s tough for individuals to make the right choices when bad influences are woven into the fabric of society. What can we do to fix this widespread epidemic that is affecting the country? Small changes in a person’s lifestyle can have a drastic effect on their health. Weight gain is closely linked to “a high intake of potato chips, potatoes, [and] sugar-sweetened beverages” (“Obesity in America”). So a change in a person’s diet to a healthier one can be very beneficial. Also, exercise and physical activity can help protect against sudden weight gain. Another culprit for obesity is TV, it is one of the biggest enemies of exercise and the friend of snacking. Under the protection of the First Amendment, manufacturers have the right to promote their products freely, regardless of the negative effects it has (“Pounding Away”). Thus, many people are overly exposed and tempted by many junk or fast food products that are heavily advertised. Putting down the remote and exchanging hours of surfing the net for leisure exercise can significantly change a person’s well
Obesity in America is an epidemic people die from this deadly disease. As people of America, we first need to understand what does it really mean to be overweight and uncomfortable? Nutritionists classify people in today’s society as either underweight, healthy weight, overweight, or obese. Being obese is not just a cosmetic problem. It’s a health issue that needs to be solved. Excess body fat accumulated over a period of time is harmful and it hurts.imagine walking around holding a ten-pound weight every day, then a few weeks later that ten-pound weight turns into a 2o pound weight. That’s not a good feeling it’s very comfortable. Who wants to have shortness of breath heart problems, diabetes, wheelchair bound or bed bound? Let’s make a change for humanity and the next generations.
Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and “He explained how he would deploy strategic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:” Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children 's health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods.
As Americans we have made food not only a way to live but all help us with life events, whether emotional times or celebratory events we turn to food. However our society has been consumed with unhealthy food options readily available. This has in turn caused a huge medical epidemic in America. Obesity has and will put people at risk of heart disease, stroke, diabetes, and some types of cancer. More than one-third of American adults are obese (Ogden et al., 2012). By looking in depth at the obesity epidemic in America through the three major sociological perspectives (structural functionalist, social conflict, and symbolic interactionist) we are able to better discern this medical issue impacting the health of American people.
The food industry has mastered the delicate art of trickery over many years and has been able to convince consumers to buy their products, thinking they are healthy, when in reality they are contributing immensely to the obesity epidemic in America. Food corporations have developed a marketing strategy where they target juvenile audiences with their products. The companies do this by having advertisements on children's television programs encouraging children to buy their processed, high-sugar food products. Companies get kids’ attention by including beloved children's figures with their commercials, thus piquing their interest. Children view their favorite characters on television programs and ask their parents or guardians to purchase the items for them and the parents, remaining blissfully unaware that they are relinquishing their child's health to mass food corporations, concede and buy the food, which causes their child to become unhealthy and eventually obese. Another way food companies market their products is by embedding their advertisements with words like “Cheap, easy, fast”, which appeals to low income families looking for a inexpensive meal, or families on the go that need to quickly get a bite to eat. Due to the fact that unhealthy fast food choices are often the easiest method for gaining a quick meal, more and more families are
The startling epidemic of rising obesity rates has caught everyone off guard considering that in the book “Obesity Dietary and Developmental Influences” it states that almost two-thirds of the current population is overweight or obese (Lopez 2). Considering that many adults and children are struggling with their weight, many experts try to pinpoint the exact culprit for the obesity rates and ways it can be diminished. The focus of this paper is to discuss who exactly is to blame for the rising obesity rates and different ways it could decrease based on certain author’s point of views. This is important because if the rates do not stop increasing, people will suffer whether its financially or medically. Many people often argue over which
Obesity has always been a topic that many have had due to the increase attention it has received. Across America, there has been a lot of attention on the obesity epidemic. In America and the inner cities, more people are eating meals away from home in addition to consuming larger portions from fast food restaurants. At this rate, gaining weight is the likely outcome. High energy dense food has become convenient and affordable. Fast food is almost everywhere in America and, contributes to the growing obesity epidemic. Access to healthy foods are either expensive or have a limited access to it. For example, soda is everywhere for low costs, but coconut water is expensive or not found easily depending on the demand for it. Our environment
In the last decade, obesity has become an out of control epidemic. America has been ranked number one in a top ten list of the world 's most obese countries. Fast food restaurants are one of the main causes due to the unhealthy, addictive food it provides to its customers. Since fast food franchises have been expanding at such a rapid rate, it now makes it harder to live a healthy dietary lifestyle. Fast food has affected many societies in positive and negative ways. Its innovation prolonged these effects and may be worse to certain societies from a health and social standpoint. Due to the increase in popularity of the fast food norm, obesity percentages have risen, along with other health-related illness and overall activity in the daily
America's obesity epidemic is a modern issue, where 45 years ago there was no such thing as 'statistics' for such a topic. This epidemic is affecting young adults from the ages 18-25 due to their new independent lives, and eating foods high in fats, sugars, and calories. Fast food restaurants and quick prep foods have also made it easy for one to fall into the 'trap' of eating unhealthy processed foods. It is very difficult, but not impossible to find something quick and easy to make, that is not processed. Another factor contributing to this would be of this age group living sedentary lives, with technology being a big part of causing these lifestyles. In order to combat this epidemic, we must educate people how to live healthy lifestyles
Association, kids often do make food choices based on what they see on television. Doctors who study kids have noticed that food advertised is very powerful” (39). In order to prove that idea, the author adds that children and teens who watch more than two hours of television daily are more likely to be overweight than those who do not. Due to the many fast food restaurants and advertisements available to Americans, the realization that their food is unhealthy does not occur. The United States is aware of the consequences that come along with obesity, yet rarely ever are there advertisements promoting a healthy lifestyle. It is uncommon that an overweight person is shown eating a restaurant’s food in their commercial. It will give off the wrong
Obesity has started to rise not only in America, but also worldwide. America has begun consuming more fuel, more electronics, and most importantly, more food. Not just any food though. Americans are eating unhealthy foods and eating them more consistently. This means our energy intake has increased while our output has decreased or stayed constant, leading to an increase in weight for both adults and children. Obesity can lead to an increase in all kinds of health-related illness. Obesity is one of the highest causes of preventable deaths, only second to smoking. The National Health and Nutrition Examination Survey, known as NHANES, is carried out by the Center for Disease Control to estimate obesity using BMI, or body mass index. In 1960, the data from NHANES showed that only 13.4 percent of Americans were obese and 0.9 percent were extremely obese. In 2010, NHANES showed that 36.1 percent were obese and 6.6 percent were extremely obese. This is equivalent to a 170 percent increase in obesity and a 600 percent increase in extreme obesity (Fryar). This increase in obesity can be attributed to increased portion sizes, advertisements, and technologies that have created an inactive lifestyle.
“The percentage of children aged 6–12 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2012” (cdc.gov). Subsequently, the obesity epidemic has continued to increase over the past few years in the United States. There are many different aspects that have contributed to the obesity epidemic. For example, many people today choose to be convenient instead of eating healthy, which results in the consummation of processed foods. Processed foods have a significant effect on the risk of obesity. With a current society always on the go, adults and children have become more susceptible to junk and fast foods. As a result this has caused an increase in the energy intake which results in storing fat thus gaining weight. In addition, having less to no physical activity is also a contributor to obesity. For example, sixty minutes of physical activity is needed for the prevention of obesity (ncbi.gov). These contributions to obesity results into the many different health risk. With this in mind, I believe as a student, schools have the influence to help prevent young students from childhood obesity. Childhood obesity is a condition where a child has unnecessary grossly fat. Many children who are overweight suffer from medical to self-esteem issues. These issues can have a big impact on a child’s educational success. Therefore, there are ways that schools can get involved to help prevent young students of becoming obese and in the process help students
Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their
About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).