Women within the western culture reflect the hypersexualization of those images within the context of a global market in which the mainstream of sexual objects of women has increasingly been accepted as the norm. In the book Women in Popular Culture: Representation and Meaning, Marian Meyers’ states, hypersexualization is the representation of women as highly sexual objects (p. 6). Hypersexualization among women in the media has affected the way society represents women by portraying them as fragile, passive, vulnerable, less intelligent, and powerless figures, compared to men. This paper will focus on the way women are stereotypically portrayed and will emphasize the pornogrification of women as sexual objects in advertising; and bad effect in reality. Hence, women in the media are represented as hypersexual objects that differ from women in reality. However, people in the society are strongly advocating abolishing the society phenomena that promotes hypersexualization of women. There is scholarly evidence to support the thesis in addition to class discussions on Wesleyan College and Charles University will stand as sources, which includes: the women in popular culture by Marian Meyers, Philosophy
The objectifications of a woman have been known to be centered around the actions of a man. Cat-calling, slut shaming, and men being in a superior position while women are inferior or counted as their ‘objects’ are all parts of the dehumanizing nature of objectification. This indicates that women are centered around their appearance and feminine demeanor, and nothing else needs to be accounted for. However, there are other influences that have contributed to the vicious cycle society has on degrading women. Women objectify other women over similar matters as men, but not similar relevance in sociocultural context. Another contributor to women objectification is women’s self-objectification, in which they internally reflect on their appearance and demeanor to seek the approval of the observer. The last and most dominant factor that has been deemed the main culprit of turning women into objects is the culture of advertisement. Advertising has sexually objectified women for years, and is the backbone of the degradation of women in the real world. It also depicts unrealistic images of the female body and attitude that no female human being can actually live up to. The media has introduced the actions of sexual discrimination and harassment, and has influenced the ideas of how women should be treated. The combination of these three components are continuing the cycle of the objectification of women.
In the documentary, “Killing Us Softly”, Kilbourne mentioned how in all kinds of advertisements, women’s bodies are turned into “objects and things”. Jean believes the objectification of women creates a form of atmosphere in which there is a widespread of impractical expectations and violence against women. There’s always one part of the body that seems to be focus of a women on an ad, breasts is the go to ‘object’ on the body, which is an attention grabber for the
We've all seen and read many advertisements and we usually find them appealing and very persuasive. However the question is, what are they really advertising? Women are usually used for many different advertisements, not only are they used for women's clothing but also for other materials and objects. These are the ads that we look at each and every day. In, “Killing Us Softly” by Jean Kilbourne, she introduces her problem with how women are being used to advertise products. She shows us ads that she has seen where women are being used to advertise a company’s product. While our women are being used, dehumanized, and sexualized in our society, we’re going on with our life like it’s normal.
What do you see when you look in the mirror? Do you like what you see? In Jean Kilbourne’s article, “Two Ways a Woman Can Hurt,” she discusses the sexualization of women in advertising and how it plays a role in violence against women. Elline Lipkin discusses the causes and effects of negative body images in her article, “Girls’ Bodies, Girls’ Selves.” Although I agree with Kilbourne that advertising and violence can be related, it is important to consider Lipkin’s argument about how advertising shapes body image in a negative way because while a lot of women experience violence, everyone experiences the effects that advertisements have on body image.
In 2016, the United States spent 190 billion U.S. dollars on advertisements, almost double the amount of money on advertising than the next largest ad market (Statista). These ads advertise a multitude of different products. The ads are exposed to society in many different ways, from the breaks in between songs on the radio, to the ads shown online. Ads are targeted to a specific group of people, usually, the target demographic the brand wants to buy their product. Brands will often use women’s bodies in a sexual way to get people to stop and look at their ads. Over the last few decades, speakers and activists have seen advertisements becoming more sexual and more demeaning towards women. Activist Jean Kilbourne has been analyzing ads and has been bringing awareness to this issue for years through her four documentaries. In her documentary, “Killing Us Softly 4,” Jean Kilbourne asserts women’s bodies are often dismembered, portrayed with an unattainable, “ideal” body type, and despite advances in the women’s movement, the objectification of women in ads have gotten worse. The two images below illustrate these ideas.
The film “Killing Us Softly 4,” by Jean Kilbourne elaborates on the fact that women and the female physique are over-analyzed, objectified, scrutinized, and treated as a means for financial profit by advertisements in our current society. Ironically enough, there are about 3000 ads shown to an individual on a daily basis (Kilbourne 2010). As stated in the film, editors use multiple photos of women to devise an impossible body type, implementing an image of who and what women are in our current society, and this is all done with the aid of Photoshop; the images are constructed, they are not real (Kilbourne 2010). It has been noted that 75% of women have an eating disorder; this seems to be an unfortunate pattern within groups of young
Women in society feel they are being objectified, and feel as if they are not getting the same respect as men. Through many examples it is shown that not just women, but men are also being objectified. After the realization of men being objectified as well, there is a combination of objectification towards women, and men throughout all forms of media, for the reason of publicity.
“The media have taken many celebrity appearances into their own hands, many times without permission” (“The Objectification of Women” par.2). Because of the media photoshopping women 's beauty on TV, social media, and even advertisements, it began to create a high rate of accusations of teenage girls’ all over the world. “In a recent study, the University at Buffalo sociologists found that the portrayal of women in the popular media over the last several decades has become increasingly sexualized, even pornified"( Donovan par.1). Due to this, women have been treated as sexual objects everywhere. Objectification comes from the lack of confidence and media 's portrayal of beauty. Due to this, the portrayal of men is not the same as females. Objectification is when women are treated like sexual objects. ‘Objectification is often defined by physical appearance, rather than personality” (“The Objectification of Women” par.2). As a result, women struggle to keep up with these trends today. “In order to achieve a ‘perfect’ look, the media manipulates photos using unnecessary editing in Photoshop to completely contort the original, creating an unnatural image” (“The Objectification of Women” par.2). The media is the dominant cause of these actions of teenage girls insecurities, high rates of surgical treatment, and males creating these fictitious assumptions. Objectification in social media should end because it causes teenage insecurities, it
The issue of women objectification in media has gained a new meaning when Jennifer Aniston wrote her essay which was provoked by the news about her possible pregnancy. She appealed the mass media claiming that they should stop writing about women body and appearance. In this sense, the "objectification" mean "sexual objectification". By itself, the objectification does not only apply to women, and it is not just about appearance. For example, the employee is also an object, as he/she seeks to sell his/her work, and employers choose which workers are more profitable to rent.
Looking back over this course the most valuable reading I learned was about persuasive writing and the different types of writing to use with a particular audience. I found myself in the beginning to be a cognitive writer, but now I think I have implemented all the views of writing during this course and have learned a lot. My favorite activity or essay I wrote about was the argumentative essay in written assignment 8. I wrote about, Sexual Objectification of Women" it is here where I learned through research and facts to persuade and educate the reader about human sexual objectification.
Objectification according to the Merriam Webster Dictionary is “to treat (someone) as an object rather than as a person” from the feminist perspective objectification is “a notion central to feminist theory. It can be roughly defined as the seeing and/or treating a person, usually a woman, as an object.” Sexual objectification is prominent in television; from commercials to movies sexual objectification is widely known and generally accepted and considered to be “normal”. Women are commonly sexually objectified against in the media in numerous ways. The thing that most people do not consider when creating television shows, commercials, and movies is how it makes women feel about themselves. It is natural that a women looking on a television
Socrates, a Greek philosopher, once mentioned, “the only true wisdom is in knowing you know nothing.” Meaning, the knowledge we carry may not necessarily allow us to comprehend the unanswerable questions, the mysteries of life, or the universal differences our world contains. The human race treads slowly through the map of knowing and understanding. I as well move at a snail’s pace when examining questions of an ethical premise. Ruling on a moral issue to be either for or against is one of foreign territory, so I tread slowly endeavoring to absorb both viewpoints. For instance, there is a current social issue of interest to me, which regards gender equality concerning the sexual objectification of the female breast. The ethics on breast exposure seems to reflect both acceptance and intolerance.
Everywhere you turn, there are magazine covers, movies, reality TV shows that portray woman in a sexual light. When was the last time that we as a society sat down and realized the effect that this is having on young girls, teens and even grown women. The portrayal of women as sexual objects in these and many other types of media have greatly affected the mindset of society. What affects has this had you ask? There are there main effects that we will explore. First, is the effect it has on their self-image. Second, is the effect on how they portray themselves in their relationships. Third is the effect it has on their mental state.
Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have