The Objectives Of Learning Mobile Electronic Commerce

Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

Mobility has brought a huge difference in the IT industry. Most companies are dependent on doing business via mobile devices. Most individuals with mobile phones, this is their only connection to information and entertainment.(class notes) Every company is now looking to emerge on top by using the latest mobility features that are not only efficient, but also effective. Mobility will allow for easy access of company documentation, easy collaboration and communication between teams both here and also offshore. In this paper today I will write about Mobile payments and how it affects retail competitiveness and operations.

Online Shopping is a current phenomenon which is fast attaining a great importance in the modern business environment and opening new vistas for marketers. Online shopping has not only made life easier for the consumers but also has thrown numerous opportunities for marketers to address existing customer better and taping new ones. Online shopping defined as the process of shopping where consumers buy products or services from any vendors through internet, it also known as e-shopping / internet shopping (MasterCard Worldwide Insights 2008). In other words, online shopping is the procedure in which a customer purchases a service or product online or through internet. A customer may at his or her leisure ,with comfort of their home buy products

Digital commerce provides individual marketing – that is fitting the product to each individual customer. The customer need only surf the web site and clarify the characteristics of the selected product. Its features are unique compared with other types of marketing; its confrontation is replaced by relationship; it is interactive, it is directly focused towards the customers, without intermediaries; it is the machine of IT networks based on information; it is worldwide, but it centralizes on individual customers, it is fast, it has low transactional and communication expenses, it works in the world without distances and it is accessible 24/7. While companies will adapt their general marketing strategies to the interactive model, they are forced to consider these new marketing approaches.

Electronic commerce has been there for a long time now, and it is a practice that is practiced by peoples from Germany, France, and the US on a daily basis. Since its inception around 40 years ago, e-commerce has continued to grow as innovations, technologies and a lot of business reverting to the use of the e-commerce. The aspect of buying and selling of goods in the early 1960s was sluggish with the traditional way of mailing of documents being replaced with the Electronic Data Interchange (EDI), which would later pave a way to the electronic commerce. After the e-commerce, however, the practice was not more reliable as it still had many challenges (Tsolis, 2009). For instance, it was not easy for buyers to see products from the comfort of their homes and more so, the methods of accessing the information were limited.

In 1991, the internet became available for commercial use, which introduced the possibility for what we now know as electronic commerce, or e-commerce. By 2000, “a great number of business companies in the United States and Western Europe represented their services in the World Wide Web” and it was at this time that the e-commerce that we utilize in today’s business world took shape (e-commerce Land, n.d.). “People began to define the term ecommerce as the process of purchasing of available goods and services over the Internet using secure connections and electronic payment services” (e-commerce Land, n.d.). Through continued growth of the internet, brick and mortar stores came to realize that electronic representation would be an

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

businesses are able to digitally personalise their offerings to target a certain consumer base and also

Apple stores use mobile Point of Sale terminals to add the convenience of ‘click to pay’ to their physical shopping experience and provide customers with an email receipt from the POS terminal (Ernst & Young LLP; 2011). Through digital technology to enhance traditional business models an computerised and digital services can be used to participate with and extend accessible manual services to companies such as eBay an its auction model, Life insurance with its computing algorithms, and Dell/Amazon with their dynamic pricing make better use of self-service channels including customer service through social media (Ernst & Young LLP;

Mobile commerce is described to be the buying and selling of goods and services through a mobile device or other handheld wireless device. Mobile commerce is rapidly growing daily. The fact that it is growing brings up many issues for Mobile Commerce. Before I begin the actual detailed information I would like to discuss some history on mobile commerce. M-commerce was reportedly born in 1997 when the first two mobile phone-enabled Coke vending machines accepted information for payment via mobile text messages (Lee,2015). Mobile commerce has no age limit, ranging from elder people to teenagers. It is more simply defined as any direct or indirect transaction through any handheld device. One of the major M-Commerce sites in the world is Amazon. Amazon is the perfect site for any of your needs. They have great customer service as well as the usability of the site is awesome.

E-commerce is platform of communication through internet that takes place between companies and their customers (Whiteley, 2000). The e-commerce provides various services such online shopping, online bank and E-enterprise which are also emerging trends on their own. Online shopping is one biggest service of e-commerce which allows consumers to buy, order and view goods and service on online through their gadget, anywhere they are (Dennis et al. 2004; McCormick, 2009). Based on fact that world is connected through internet and the new generation prefer to utilise technology than do things in manual process (going physical retail). .

Designing for 320 pixels isn 't enough because 176, 240, 320, 360, and landscape ~480-600 widths are commonly used.

E-commerce lowers costs, increases revenues, raises productivity, and brings access to new markets (Briggeman & Whitacre, 2010; Roe et al., 2014). E-commerce has advantages for small farm farmers seeking to expand opportunities (Alston & Pardey, 2014). However, the way in which e-commerce is strategically managed is not fully understood. Miles and Snow’s (2006) strategic typology offers a means of more systematically understanding, how and why small farm farmers make particular e-commerce management decisions. The typology is a concept used in strategic management to assist organizations with making strategic management decisions, it helps management to understand the type of organizational structure to adopt, and lastly it assists with determining what functional strategies are

M-commerce offers benefits such as quick access to time sensitive information and instant connectivity to the internet. It also enables businesses to offer personalized and localized content as mobile devices enable them to have access to consumer’s preferences, status and location. M-commerce plays a key role in expanding the audience of a business on a massive scale, especially in developing countries where most people access the internet on mobile devices because they cannot afford a PC.