The Old Spice Man Can Smell Like

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

The ethos appeal is first appeal in the ShamWow commercial that is used ineffectively. Ethos is the appeal to credibility, an example of this would be having

Ethos, the appeal to credibility. There are many examples of ethos in this ad; one of them would be the use of doctors in the advertisement. During the commercial, the audience sees the doctors conducting research,

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

Ethos denotes credibility of the author and relies on its reputation [1]. It also refers to the reputation of the brand or association with something iconic. In this commercial there is no other ethos than just Dr. Pepper by itself that is successful and popular brand. The whole advertisement is viewed more like a joke and can’t be taken too

Although, it is also persuading the audience by the choice of words that may attract customers by building the credibility of the trustworthy ad. Where the result is to persuade the argument of males winning another famous contest. Perhaps, individuals may look at this and instantly buy the product to challenge the opposite gender and/or to look better. Therefore, the establishment of the successfully effectiveness of ethos help the males participants feel the connection of confidence that the campaign is establishing by using this rhetorical appeal.

Authors can convey abstract ideas or non-existent characters to life with the assistance of rhetorical devices by communicating the nature of emotions to the intended audience. Allowing the audience to connect and relate with the abstract ideas. The usage of apostrophe can be found in literature and even in media. The usage of apostrophe is most evident within the Old Spice commercials. Isaiah Mustafa plays the role as the “man your man could smell like” in the commercial, who narrates and performs a simple monolog throughout. Mustafa can directly connect with the audience with the assistance of “breaking the fourth wall,” to guide their directions and appeal to their emotions. As a marketing technique, the motives of these Old Spice commercial is an attempt to appeal to the female audience whereas typically it is geared towards men.

The saddening feeling at the end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to pathos in this commercial. As an audience, you feel sorry for him, missing his chance with “Susan Glenn”. Therefore, of course you don’t want the same thing to happen to you and miss the girl of your dream because you don’t smell good, from not

Old Spice is a man's deodorant company that uses a man's attractiveness to their company’s advantage. In this commercial a very fit male is telling you that your man may not look like him, but your man can smell like him. For example, “Anything is possible when your man smells like Old Spice and not a lady”(ENGL Rhetorical Analysis: Old Spice Commercial). This quote is promising that if your spouse or loved one uses Old Spice then he will not only smell great but it is possible to look that fit. Which is not impossible, but it may give false hope to some people, by making it look easier than it is to be fit. “Advertising is modifying the way it targets young people. Its renewed efficiency is enhanced by the current context of young people’s relationship with technical and technological devices” (Bermejo, pg. 157-165). This statement portrays the reason ads are modifying and blowing up most mobile devices. For instance instead of just seeing commercials on TV, we now see them on Facebook, Instagram, Snapchat, and almost any mobile game you

The sexual appeal in the Old Spice commercials is very evident. Throughout the entire ad, the central character does not have any clothing on except for a towel. Also, the undying eye contact, never ending perfect posture and the same central location of the bathroom also has an equal sexual appeal. Isaiah Mustafa is very buff, tall, and has the ultimate sexy voice. His eyes, stance, lack of clothing and voice draw you in like a moth to a light. The overall appeal to the character is unquestionable, you cannot help but stare. If you cannot help but pay attention to a commercial, then you will also pay attention to the product being addressed (citation 2). In this way, the company is able to grab your attention and keep it long enough to get their product out there.

In the beginning of the commercial, Old Spice man was shirtless throughout the commercial; however, he wore a sweater which tied around his neck and white pants. This commercial make him appeared to be confident and elegant. When the Old Spice directed the female audience to look at their partner and then back to him. The commercial generates senses of desperation and makes the audience feel that they should follow his commands. The Old Spice commercial wanted the audience to be attentive on what he has to say. Also, Old Spice man used his magic to turn the game tickets into diamonds. The Old Spice man developed his ethos by his pronunciation, the way he spoke towards the audience and the way he’s wore his attire in the Old Spice commercial.

The Old Spice body wash commercial, “The Man Your Man Could Smell Like,” starring Isiah Mustafa, a previous NFL player, begins in a bathroom. He commands women to look between their man and him. Isiah addresses the fact that their man isn’t him, but that he could be more like him if they stopped using ‘lady scented body wash.’. The setting changes from the bathroom to a boat out at sea. He shows the audience all the things he could give them, such as tickets to an exciting event the audience is supposed to love, and diamonds. Isiah tells the audience that anything is possible if their man uses Old Spice products. The commercial closes out with the actor on a white horse. This ad effectively uses pathos and ethos with the assistance of sexism and comedy, and logos through symbolism: try to impress women, make other men jealous, and overall relate to the

For companies with enough money, the Superbowl is a way for them to display their commercials on a larger platform. On February 2010 during Super Bowl XL, Old Spice launched the commercial “The Man Your Man Could Smell Like” with actor, Isaiah Mustafa, playing as the ideal man. In this commercial, Old Spice’s advertising company, Wiedent+Kennedy, establishes acceptable masculinity as a strong and hyper-sexualized male who is able to provide for a women. This brand that sells men’s hygiene products, rebranding their products to appeal to a younger male and female cliental. Implying that if a male does not fit into these gender role, then they are not a real man.

In the body wash soap advertisement featuring Old Spice the advertisers display masculinity in the form of status, strength, wealth and confident attitude. Old spice accomplishes this by presenting a fit celebrity, posture, facial expression, quote and choice of colors.