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The On Making The Right Choice : The Deliberation Without Attention Effect

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Introduction: The purpose of the present study is to test the idea that people may sometimes make better decisions when they process the relevant information unconsciously, as opposed to consciously. Dijksterhuis, Bos, Nordgren, and van Baaren (2006) found that better decisions were made about complex choices if conscious thought was prevented and the unconscious was allowed to mull the options over. These findings were demonstrated both in the lab and in the field. This suggests that our intuitions might deserve more credit than we normally give them, in some situations. The author Dijksterhuis explains the contrary to conventional wisdom on making the right choice. The writer Dijksterhuis discuss this topic in his article named ‘On making the right choice: The deliberation without attention effect.’ The author explains that the common knowledge holds thorough conscious thought leads to good decisions and satisfactory choices. In different tasks like purchasing the new car or a desktop computer or a pair of shoes, many people believe that the serious conscious deliberation increases probability that they will make the decision right. People use this idea for choices between the different products which are complex, multifaceted and expensive. Most of the people willing to buy the new products such as set of towels without much thought. They sometimes buy a new car or outfit a new kitchen without any deliberation. For testing this hypothesis, the author arranges three

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