The On The Wall, Who 's The Fairest Of Them All?

Having served nearly thirty years at CBS News, Mr. Goldberg had earned a reputation as one of the most original writers and thinkers in broadcast journalism. However, when he observed his own industry, he realized the liberal media had completely missed their mission to give honest news. After years of sharing his observations and promoting more balanced reportings, Goldberg soon realized that no one listened because they believed they were doing the right thing. The liberal bias continued, therefore Bernard Goldberg decided to take the situation into his own hands and expose the distortion of the media himself. Goldberg’s breathtaking and shocking best seller book, Bias, reveals the close-mindedness of the news culture and their mission to entertain rather than share facts.

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

A liberal is a person that believes that the government should provide equality for all, while a conservative is a person that believes in limited government and that the government should provide the necessary freedom for people to pursue their own goals. Over time, it has been argued, mostly by conservatives, that there is a liberal bias in the media. Liberals have combated this idea with the belief that conservative media is devoted to making efforts to invoke fear and division in the general public. Though liberals make a fine counter-argument, it is easier to observe that the media is liberal-biased. The liberal versus conservative debate can be compared to facts versus values. Another reason for bias within the media is that a significant percentage of minorities, or smaller groups within the population that are often thought to be poorer, politically identify themselves as liberals. To make these minorities feel like the government is on their side as well as everyone else’s, the media must accommodate the needs of these minorities. Because of this, the media becomes liberal-biased.

For conservatives, they believe that most of the reporters are democrats. In a survey by David Weaver and G. Cleveland Wilhoit, they found that more reporters are democrats than republicans. When looking at the analysis of campaigns, conservatives believe that media bias determine the type of stories. An example would be the 1992 election. For liberals, they believe that reporters are not reporters but instead owners, experts and so on. They believe that networks, newspapers and magazines are a big business that was owned by big corporations like ABC, NBC and so on. Hahn has a different perspective on bias. He believes that what conservatives and liberals see as bias sometimes is not bias but something else. Real media bias is what makes more money. The reason is to make the viewers and readers happy. Examples include television, support of the status quo, assumptions of American society, bad news and so

Despite the fact that television is still the dominant source, there have been shifts involving the consumption of news programming. There has been a significant fall in the reliance of the networks and their national newscasts for America's news. Today more people are relying on the reports given by local news programs than on that of the networks. Several surveys have recorded this shift as early as 1993, denoting that much of America cites local news on television as their major source of information.

Journalists play an important part in the democratic process. Traditionally, the roles of the news media are to provide a forum for debate, represent opposing perspectives on the day’s issues and hold public officials accountable while serving their constituents. However, in recent decades, media has given way to biased forms of news— partisan media. In Matthew Levendusky’s “How Partisan Media Polarize America,” he explores if these partisan media influences viewers. The book’s second chapter, “What Do Partisan Media Actually Say?” concludes that partisan media promotes a larger agenda separately to Democrats and Republicans, attack the opposing side while denouncing compromise, and usually side with their candidate of choice during

Ken Stern explains this phenomenon when he says, “When you are a liberal, and everyone else around you is as well, it is easy to fall into groupthink on what stories are important, what sources are legitimate and what the narrative of the day will be.” In short, news networks probably aren’t being prejudice on purpose; Democrats are simply going to report the news that is important to them, which probably isn’t the same news that is valued by their Republican cohorts. That being said, this bias still greatly impacts the American people. For every five liberal reports in the media, there is only one conservative. Ken Stern describes how this makes many Americans feel when he writes, “They looked at a media and saw stories that did not reflect the world that they knew or the fears that they had”

The popularity of television developed in the 1950’s, but the power of television as a medium secured its place in the 1960’s. This is demonstrated statistically in a Roper research poll aimed to investigate American television habits and related attitudes (Small 12). Adult participants were asked how they received most of their news about world current events and were then given options including television, newspapers, magazines or radio. In 1959, 57% identified newspapers over television; by 1969, television had taken the lead as the preferred source as stated by 64% of individuals (13). Participants were also asked which source they would be more inclined to believe if they experienced conflicting reports of the same news story. In the 1959 poll, the results showed television slightly behind newspapers, but the 1969 responses showed an increase of 44% choosing television as a more trusted source over 21% identifying newspapers. Again, the enchantment with television was revealed when more than half of the respondents identified TV as the option most likely to keep if forced to choose between the four previously mentioned mediums (13). The changes exhibited over a decade reveal the public’s budding dependence on television broadcast news.

When Americans attempt to find the truth in the media, it is important Americans realize what bias each individual media platform has. In the beginning of television, there were only 3 major news channels. These news networks were: ABC, CBS, and NBC; also known as “Mainstream Media”. The mainstream media held views that aligned with American liberals and seemed to always side with this group and were the only news stations for Americans to view. Ultimately, since these were the only news outlets available, whatever views these news stations presented to its watchers, were the only opinions that the majority of Americans held. However, as time went on cable television was created and gave Americans additional news networks. In 1980, CNN debuted

Johnson, T. N. (2014). "The Media Bias within Outlets of Media: Television, Radio, and Newspapers."

Often media broadcasters tend to lean to this side, therefore giving them the image of being liberally bias. Chris Mathews and Keith Oberman from MSNBC are two examples of broadcasters that have been accused of delivering their news with a liberal twist to it. Journalists tend to vote on the liberal side of situations, but still say that while they are on the job they only tell the news in the fairest way and the way that will be least offensive as well as respectful to who it will be presented. In many cases however, this report can come out with an oddly left sided tone (thatliberalmedia.com). Since 1991 when Katie Couric became co-host of NBC’s Today Show, she has used her powerful spot in the media to praise significant liberal figures such as Hillary Clinton and Jimmy Carter. At the same time however, Couric has never been shy about complaining about “right winged conservatives”

According to research obtained by Cornell University scientists, 92% of Americans watch TV, 87% read newspapers, and 81% specifically watch local or national televised news stations…

When you think of politics today in America, what is the first thing that pops into your head? If you’re like me, your first thought was about Hilary Clinton, Bernie Sanders, and Donald Trump. Your second thought might be about the major hot button issues in the United States today, such as Health Care, Immigration Reform, and Gun Control. Whether you’re like me or not, I’ve noticed one thing during this presidential race that cannot be avoided: media biases. The media today is a major part of politics, and often times is who we look to when deciding what candidate we want to vote for. Media biases involving politics, in my opinion, should not exist because it is unethical.

One of the easiest ways to see the influence of media bias is through the election season. Political propaganda has a major effect on potential voters during this time because of the magnitude of the event. There was a study done in 2007 that discovered that Fox News, who is known to be republican bias, had convinced 3% to 28% of their listeners to vote republican (Knight, Chiang, 2008). On the reverse side, readers of the primarily democratic Washington Post’s probability to vote democrat, increased by 8% (Knight, Chiang, 2008). What this shows is that in a

Another way media frames political issues is inserting media’s own position on the issue. The media’s position tends to be more liberal and promotes more democratic policies and issues. This bias coverage stems from a long growing relationship between the media and liberal forces (Ginsberg, Lowi & Weir, 1999). However, any bias can distort new coverage and influence audiences in that direction.