The Opinion Of Henry Jenkins Essay

New media such as "the data of culture" also rise through a change of the public. They are not simply imposed on the public but rather coevolve. This means a change in society is necessary to find acceptance for new technologies in a society. As the example of recorded sound proves, it both constructed and diminished a new public sphere.

The expansion of forms of media forms in the US has led to the emergence

This case allows, then, to follow the social processes behind fandom constitution and to examine the dynamics of its development as a form of collective behaviour. Indeed, by stressing the key role of processes, this paper tries to make a contribution to the understanding of the constitution of fandom and its symbolic definitions, the formation of the fans' identity, the design of "traditions" as symbolic means of fandom, and the unfolding and constant updating of the notion of authenticity. Furthermore, the paper examines fandom as a "space", or "locale", produced and updated through the interactions among fans, particularly when they come from different backgrounds. Finally, since the paper deals with a fan owned club, it has to

Beginning with an older view of convergence, as society started playing with this old yet unexplored idea, many wrestled with the vast unknown of what would be pushed on consumers. New media forecaster Gary Arlen made a statement about convergence in 2002, “As the processes and applications are honed, we'll see a recrudescence of convergence. In other words, convergence will finally be about getting it all together.” What Arlen saw was a media industry looking at a concept without directions how to use it. At that time, one and a half decades ago, Arlen foresaw a successful future for media convergence, but to get there he knew “marketing packages and technology rollouts are the necessary prelude to true convergence” (Arlen,

In ‘Audience analysis’, McQuail (1997) pointed out that there is a relationship between casual audience and media fandom. The spectator is as a product of the media, and there is a blurring line between casual audience and contributed followers.McQuail regarded audience as rational consumers while fans were fanatic; this view parallels Jenson’s theory of dichotomy between reason and emotion (Jenson, 1992:21). Rational aficionados are

Traditionally, the topic of fans and fandom has been well researched throughout popular culture media. Various studies have been conducted to discover the relationship between constructed popular media and its impact on society and the concept of fans and fandom represent a positive relationship between the two. The positive relationship, between fans and popular culture, can be examined through the work of Bourdieu whom uncovered how culture distinctions are classed in nature in order to legitimize a class hierarchy (Gray & Murray, 2016, p.358). To make popular media exclusive, researcher Stuart Hall (1999) discovered that the creators of popular media encoded their own beliefs, values, norms and/or experiences into the media content that

The whole project involves expanding new media services in alliance with Public Service Broadcasters, enriching infinite online content and the management of quality and innovation as well as dealing with the relationship with traditional broadcasters. The Strategy is quite optimistic with PSBs and positively utilizes traditional premium broadcasting tools without turnover of them. Flew (2011: 215) proposes that although last century the literature were frustrated by the impact of “dissolution such as channel proliferation, limited public funding and the loss of clear mission,” now we can see the world is giving opportunities for “context’s reinvention and media convergence and multiplatform content delivery.” Importantly, creative Research and Development and new technology are experiencing the space opened by PSBs. The ABC‘s Innovation Division of the Strategy is designed to transferring ABC content to multiplatforms, connecting a broader range of key audiences, and nurturing a good partnership with other innovation

Digital Media Participation: How Fans Interact Online is a short documentary about how fans show their support to their celebrity idols with the emergence of social media. Our group chose this topic because we notice how fans show their support by going to mall shows or by using certain hashtags on Twitter and make them trend worldwide. This documentary film aims to change the perspective people have on fans that they are cheap, desperate, and low class.

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

As in this example, Convergence relies extensively on the active participation of the medium 's users. In this vein, the producers of convergence media actively encourage users to explore and make further connections between multiple media outlets, creating in the process, a shift in the cultures of the users (Jenkins 2006). Convergence of media doesn 't simply happen across various media sources within one culture, but can also connect varying media outlets in differing cultures simultaneously. Johnny made a phone call from Newark to Beijing via the Net. The Net is convergent technology using electricity, video software to project a 3 dimensional version of the internet that allows users to interact directly with the Net, audio adaptations to allow for audio interactions with the servers, and a connection from the individual terminal to the main server of the Net.

Streaming media is an emergent technological practice that is altering everyday uses of media, media industry practices, and transnational cultural geography. Streaming, concomitantly, is an audience tactic and a strategic logic of the industry. Streaming as a technological process is nominally defined as multimedia continually delivered to a user.

In Henry Jenkins’ article “The Cultural Logic of Media Convergence”, he discusses areas of tension and necessary negotiations regarding media convergence in the modern world. In a landscape that places an emphasis on digital communication and internet advertisements, media companies are facing a significant shift from previous norms. What used to be a typically paper broadcasting and entertainment world is now almost entirely online. On topics such as regulating media content, there is much up to debate about who is responsible for responding to this culture change. While companies and brands can decide how much to regulate their content to an audience, ultimately the most responsibility is in the involvement of official government

Nowadays, with the continuous development of social economy, the traditional industries of economic growth begins to decline, in many countries around the world, cultural industries has become the core of economic activities (Hesmondhalgh,2013). Naisbitt (1996) claims that the industrial culture and the cultural industries are the two major trends of economic restructuring in the future. The media industry as the core of the cultural industries was placed on prime location. It is difficult to provide a perfect definition for this new product, however, Hilmes (2009) points out this includes massive specific elements such as print, sound, screen, and digital bits in space corporate communications, advertising, websites, novels, films, recordings, and music being shared person to person on the internet.“Media industry”as a new term was mentioned in the 1930s and 1940s.The media industry has continued vitality. For example, a program that began in 1937 on daytime radio, still broadcasts on television today. From an industries approach to the critical study of media, media industry has the close connection with other traditional industries, such as how to come together people’s interests from the efforts around the goods’ production or services, it also has commercial propose——making profit (Hilmes,2009).But for media industry, it still has some special features which are distinctive from other industries. It can be argued that the media industries are highly

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

The media environment has undergone major changes, driven largely by the forces of technology, media convergence and globalisation. (Media Development Authority, 2014) As