The Opportunity For Speak With Adam Weissman

My public relations experience is mostly from two intense stints at the public relations consultancy Nam Consult and as the chief publicity and marketing executive for the poetry, music and art extravaganza, The B.O.G.O.F. I joined Nam Consult as an intern in January 2009 and after my internship was asked to stay. At Nam Consult I learnt about the challenges in running a PR business. In retrospect I learnt a deep appreciation for what it takes to be an entrepreneur in Marketing and Communication. The drive and persistence need to keep going in the field are astounding.

Allison Maloney is a public relation major currently but it has not been a direct path for her to come to her major and future career goal. She didn’t enter higher education with public relations in mind. When she started college she attended East Stroudsburg University as a Hospitality Major. She then went to Bergen Community College, first as a business major than as general studies. She then graduated from Bergin with her associate's degree.

In an interview with Richard Weiner, “The Practice of Public Relations,” he argues that that the top management of an organization will often contract help from an outside agency. Weiner, chief executive of Richard Weiner, Inc., a major public relations agency in New York city, contends that an outside agency is more likely to be proficient in media relations, and thus, more capable of attempting to achieve significant publicity in major media. Management is more likely to respect, and act on, the advice of an outside counselor as compared to their staff (270, 271).

I was Barbara Adika’s Principles of Public Relations instructor at the Bowling Green State University in 2007. Barbara completed course work and provided public relations support to the Aurora Gonzalez Community and Family Resource Center, a nonprofit that provides educational, nutritional, and social support programs for families in need of immediate assistance and long-term goal attainment. Barbara displayed a high level of diligence and commitment to her project—she did not have a car but never missed her weekly meeting which was more than 20 miles away. Even then, it was clear that Barbara had a deep interest in helping people from diverse backgrounds.

The following is a rhetorical evaluation of the Public Relations tactics employed by Paul Frank Industries after the fall out of a media relations event that showcased Native American heritage in a way that was perceived as offensive to the Native American culture. Ethics should be at the heart of all PR programs and should lend itself to foster both trust and loyalty with an organizations stakeholders and publics. Frank Industries reacted calmly, employed best practices, and secured better relations with the Native American publics, however, the following will demonstrate where they missed it and how they can improve programs in the future.

As part of my practicum experience, I decided to focus on the areas of completion that appeared to further enhance me in my field of public relations such as: promotional media releases, event planning, etiquettes, and deadlines. With Ms. Castillo, I learned many things; however, the process was shaky.

This paper was prepared during the Spring Semester of 2016 for COMM 226-003 - Introduction to Public Relations.

Place quotes Fitzpatrick as saying public relation practitioners perform the role of promoting morality and ethicacy when they acknowledge and respect the needs and interests of those with whom they communicate, tell the truth, and maintain a balance of interests (Place, 2010, p230). In the lecture it was mentioned that not everything can be prohibited or permissible by legislation, and that sometimes individuals or tasks requires self-regulation; including PR and advertising. However, this system can cause PR practitioners and advertisers to make taxing ethical decisions, and even be highly criticized for the standards of practice and the choices they make.

2. Advocacy: Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.

As we get closer to graduation and securing our final internships it is important to research and understand the positions we are looking for. For this assignment I chose to interview Blair Savitsky who is currently a Fashion Stylist and Account Executive at LRL Group. I had worked with Blair at my previous position and decided that it would be important to reconnect with her and learn more about public relations.

• The account executive is mainly responsible to gain knowledge about the client’s business, profit goals, marketing problems and advertising

Over the last four years I have accepted, volunteered, or been assigned to contribute as an intern for more than 240 hours across five organizations in four industries: legal, nonprofit, retail, and business-to-business sales and marketing. I have been able to gain an exceptional amount of experience while working with each one, but the most interesting pattern I came across was that each of these organizations had their own preconceived notion on the definition (or application) of public relations. Some of these differences were simply minor details in strategy; others were based on completely different viewpoints altogether. With different industries came different points of emphasis, which inevitably led to different responsibilities at each. No matter the difference between each organization 's views, I was always able to see my employer 's objectives using the foundation provided by the Gonzaga University Public Relations program. It has become apparent that the ability to adapt and apply public relations knowledge to any given position is equally as important as learning the trade itself. The unique foundation of Jesuit/Ignatian values and the professional preparation provided by Gonzaga University’s Public Relations program has guided my journey for the past four years.

In an effort to further support the claim that employing a public relations practitioner would be beneficial to J. Gregory Salon, I’ve compiled two examples of PR success. This includes two types of technological PR strategies, blogging and Photosharing. I chose these examples because of their relevance to the salon’s previous types of social media relations with customers and the PR firm’s extensive research processes.

The world of Mass Media is a complicated place as told by former TV and Radio reporter, Al Meyers. “You never know what you’re going to be doing, but then there’s the ability to be able to do it and to share that with the people who are listening.” Meyers, who is retired, gave me the pleasure of sitting down and talking to me about the world of Mass Media Communication, then and now.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.