The Oprah Winfrey Show

Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products.”Just about every star was associated with one sponsor’s product he or she plugged.”(1). Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients.

As she grew up into a superstar, a massive amount of ordinary people started to take interest in her lifestyle. In the sociocultural perspective, the state of gender impacts the way a person acts (Rathus, 2010). As a female celebrity, the media exploits her body image for other viewers. According to the American Sociological Association, media outlets “report on celebrities’ bodies and fashion styles, sometimes offering a price and purchasing information to assist imitative consumption” (Kurzman, 2007). For Britney, the paparazzi feeds on her lifestyle for the demand of people interested in the life she lives. Due to the capitalist mindset of the media, Britney felt that she had no escape from the bombardment of other people. The environment of a popstar evidently shows factors of stress that caused her outrages.

The Television shows “Full House” is based on six individuals that live in one house that aren’t the typical “family”. The character Danny is a widower who is forced to raise is three daughters on his own. His best friend Joey and brother in law Jessie moved in to help Danny raise the girls. The three girls from oldest to youngest are: Donna Joe (DJ), Stephanie, and Michelle. In 1993, season seven of the television show presented episode five entitle; “Fast Friends”. This episode was based on Stephanie starting her first year in junior high school. Stephanie meets a new friend named Nicki, and realizes that Nicki and her friends are not a good crew to be associated with. Stephanie feels pressured to smoke cigarettes while in the school bathroom however, she decided against it. Stephanie really like’s her new friend Nicki but knows she could never become a follower. Meanwhile, Jesse and Joey begin to host a radio show and can’t seem to find a decent name for the show. DJ, DJ’s boyfriend, and best friend Kimie are force to pick a side. While watching this episode the cast displayed both verbal and nonverbal cues.

“The average American home has more TV sets than people, and our TV sets are turned on an average of nearly 7 hours per day and we see about 20,000 TV commercials per year (Herr, 2007).” (Sellnow 7). This sentence alone just shows us that we are around popular culture more than we may think. In the first seven pages of “What is Popular Culture and why study it?” Deanna Sellnow talks about how popular culture influences everyone in the world. The whole passage is to explain how popular culture persuades all the people in the world. There are different ways that Sellnow explains in the passage, that popular culture shapes people from how you should act and how you should not act, to what you should believe and what you should not believe. For

Research Paper: You will choose a specific group in American society (gender, race, etc.). You will then explore how that group is represented in a variety of media (television, film, music, video games, etc.) and what affect that has on our society and on members of

Influence is power, and it can best show the difference between the celebrity and the average citizen. Celebrities don't always use their influence necessarily to try and alter viewpoints. An example of the power celebrity influence

Hip-hop artists have acquired more and more power through social media. As artist’s popularity grows across the nation so does the audience they have the ability to reach. Even during hip-hop’s origin, it had the power to move a nation. We have seen what a driving impact celebrities can have on bringing forward social changed.

Being an American talk show host , producer , actress , entrepreneur and philanthropist , she had produced a large impact to the society . Her overwhelming influencing ability has even caused her to be brought to court by the Texas Beef Industry with the reason of airing an episode of “The Oprah Winfrey Show” regarding the danger of taking beef . The beef industry claimed that they suffered an about $11 million sales decrease because of the show . With such a strong influencing statistic , Oprah Winfrey is no doubt a hegemonic influencer

Overall, the Underprivileged show will discuss social class, race, and education. The mission of this show is to educate the younger Americans about the disadvantages of the public education system. Although the show will be more opinionated than factual, the goal is to open the discussion about our modern society. Also, it is imperative for blacks to be displayed in a more positive light and Americans need to learn how to see beyond the stereotypes. The show must stress that all of the problems in America are centered around race, social class and education. Therefore, it important for the show to have two characters who come from a privileged background, but they are not of the same ethnic background. There needs to be a show that breaks

The Kardashians are known for their hit reality TV show Keeping up with the Kardashians. The show features a family that deals with what they consider as everyday problems and lead ostensibly normal lives, hence the name Reality TV. The family gained its fame originally when Robert Kardashian defended O.J. Simpson in court in 1995. O.J. Simpson was accused of murdering his wife, Nicole Brown Simpson, and her ex-boyfriend, Ronald Goldman (Linder). Many politicians have started out their careers as lawyers, and sometimes become famous because they either defended or prosecuted important cases. Julius Caesar also gained his fame in the court system. Caesar was prosecuting two men that were followers of Sulla, who was an influential leader. This is not the only connection that can be distinguished between the Kardashians and Julius Caesar. Kim Kardashian, although she was already well known at the time, increased her fame even more by marrying Kanye West in May of 2014 (Stephens). Julius Caesar, similarly, married Cornelia, who was the daughter of a noble. This helped him to gain fame and support in the political world of Rome. Another similarity between Caesar and the Kardashians is their ability to self-advertise. Kim Kardashian has always been known for her ability to get the attention of the public through social media. Whether it be because of a scandalous photo, or an outrageous rumor that she wants to expose as untrue, she always manages to advertise something about

For this paper, I have chosen to analyze the sitcom That 70s Show. This show follows the lives of a group of teenage friends: Jackie, Donna, Hyde, Kelso, Eric, and Fez. The show addresses many social issues of the 1970s, including: Sexism, sexual attitudes, drug use, and the recession. It also highlights many of the inventions and developments of the entertainment industry, such as the remote control and Star Wars.

Today, people find messages in the form of codes subconsciously within the entertainment industry, which are the broadcasters of these codes in order to portray their messages to appeal to the deep semantic codes of a culture. This can be found in almost every form of media, and while the news does in fact play a major role in displaying these codes as subconscious messages for its own audience. The Sean Hannity Show is a perfect example because Sean Hannity has personally taken full advantage of how to create messages by using codes within his show to appeal to the conservative American dominant culture. While, also using the idea of alienation of certain people or groups in order to use them as an commodity for his own personal gain to be

Have you ever wondered what influences us to behave the way we do? Look a certain way? Or even looked for an explanation to what causes us to apply a certain perspective regarding personal and controversial issues? One of the answers to these questions may revolve around the influence we absorb from celebrities. A definitive term for celebrity is an iconic figure to a category or group who has achieved success in one or multiple aspects of their lives. As a result, these individuals have drawn in publicity and fame. Over the years with the advances in media and other forms of communication, celebrities have become topics of discussion worldwide, rather if it’s at school, with colleagues or at the dinner table, it is fair to say that

19.7: Executives at Warner Brothers believe that Ellen DeGeneres is the heir apparent to Oprah Winfrey in daytime TV…. What other questions should the report address? How would you advise the networks to “franchise” DeGeneres based on your study’s results?

These promote not only the products, but also the moods, attitudes, and a sense of what is and is not important. Mass media makes a possible impression of celebrity. However without movies, magazines, and news media to reach across people all over the world people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws,