The Orange Revolution

1984 Words8 Pages
The “Modernisation of the Labour Movement Seminar” in November 1969 led to the birth of the National Trades Union Congress (NTUC) co-operative.

On 21 March 1970, Singapore’s trade union leaders pledged $1.2 million of their workers’ funds to start NTUC Income to provide much needed insurance cover for lower-income workers at a cost that they could afford. As a co-operative, NTUC Income’s mission is to be socially responsible and provide value for customers above maximising profits for shareholders.(Singapore Business Award, April 2013)

However, the company did not have the systems and process required to robustly stand by this. With the addition of foreign competitors to the markets, changes were required.

This report will outline the systems and processes in place before the migration to a new
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This now allowed 500 office staff and 3400 insurance advisors to access up to date information anytime anywhere. This helped the company to serve the customers individual priority and customised needs more professionally.

The Orange Strategy was launched in 2011 under the banner - The Orange Revolution. According to Mr Tan The “Orange Revolution” will focus on “doing things differently” (Grant,Nov 2011)

At this stage the full migration to the new digital system had been fully implemented since 2003 and the improvements that the company had already enjoyed gave them the confidence to embark on this 1500 day revolution.The revolution was made up of 5 separate projects. We will now briefly look at each individually -

•Orange Force -

This was a fleet of motorcyclists, devised to reduce fraudulent claims by responding to accidents as they occurred and assist drivers with completing claims.

This service separated NTUC from competitors and made them different. The ability to respond was due to the high speed web access and could not have been possible on the old
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