The Oreo's # 1 Cookie

Oreo had chosen to focus on psychographics, demographics lifestyle of consumer, which is why Oreo is always the best choice. Psychographics is referred as a behavioral segmentation. It is based on consumers’ lifestyle, interests, activities, and attitude which means what customers prefer, how they spend their time and how they feel about issues and events. Other than that, demographics divided the market into groups based on age, gender, income, size of family, education, race, nationality and religion. Oreo target children and young adults, age of around 6 to 18 years old. Their products are normally aimed in primary school, high school and even college. Oreo does not target adults directly, but they do by offering ice creams, cakes and

Imagine being a young child walking into a chocolate museum where chocolate lines the walls, you can create your own one of a kind candy bar, thousands of different types of chocolates, and chocolate bars line the walls.

For example, is there a bottleneck operation in your production process that you can expand cheaply? What is the effect of adding another oven? How much would you be willing to pay to rent an additional oven?

("Cookies when it comes to cookies Oreo's were the best"). Best sold in the 20th century. ("Introduced by the American company Nabisco Oreo's were born, although Oreo's were the best selling they didn't get there own holiday like sugar cookies July 9th national sugar cookie day"). The U.S. Is the worlds biggest "cookie" distributer, U.S. Spent 550 million annually on Oreo's alone. In the U.S. They have a cookie cutter museum. ("The animal cracker was the first comical cookie"). Even know

• Linda explained her work with Pepperidge Farm cookies and gold fish and how the packaging evolved for each product and what worked and what didn’t with the customer. She also shared about how Pepperidge Farm simplified the logo to be on trend. The reaction from the customer was that by minimalizing the logo felt that they were getting less of a product. Her and her team went back and reworked their ideas.

In 1907 the Hershey Chocolate Company started producing a flat bottomed milk chocolate candy which Mr. Hershey decided to call the Hershey Kiss. In early production the Hershey Kisses were individually wrapped in little squares of silver foil. In 1921 when the wrapping machine was invented Hershey decided to give the Hershey Kiss a “plume” like appearance that we recognize today. This was to signify to consumers that this was a genuine Hershey’s Kiss Chocolate. This was eventually trademarked in 1913. Over the next two decades the Hershey Chocolate Company would produce several more products. These products were Mr. Goodbar (1925), Hershey’s Syrup (1926), chocolate chips (1928) and the Krackel bar (1938). During the Great Depression of the 1930’s these products made it possible for employees to keep their jobs and the company was able to sustain profitability. During even harder times, WW II, The Hershey Company provided survival rations of chocolate bars for military use. By doing this The Hershey Chocolate Company earned no less than five Army-Navy “E” Production Awards for its exceptional contributions to the war effort. In fact, the company’s machine shop even turned out parts for the Navy’s antiaircraft guns.

The Pillsbury Cookie Challenge is a case study written by Natalie Mauro under the supervision of Professor Allison Johnson. The case study creates an open discussion about what the marketing manager of the refrigerated baked goods category for Canada General Mills should do to revive his products. Ivan Guillen, the marketing manager, was faced with tough challenges. He was initially “…faced with the challenge of developing a strategy that would lead to improved business performance on his category” (Johnson and Mauro, p.1, 2011). To clarify, Guillen’s category is refrigerated baked goods (RBG), which means, this category is his marketing responsibility. The issue here is that “RBG was GMCC’s fourth largest category, and its performance over the past two years had been less than stellar” (Johnson and Mauro, p.1, 2011). It is important to note that GMCC stands for General Mills Canada Corporation. Pillsbury has enjoyed majority market share in the RBG category in Canada, however, recently, the market was experiencing only moderate growth. Guillen was disappointed that their goal of 5%-7% market growth was not being achieved mainly in the refrigerated cookie dough segment. To be exact, their volume growth for two years was flat and they were having difficulty reaching new households. There was a shift among consumer’s purchases, which Guillen was challenged to figure out why.

Chocolate chip cookies are a truly remarkable treat. In the cookie-baking process, little balls of wet dough are transformed into a crispy, brown and delicious treat. Baking the perfect batch of cookies is not easy. Morphing cookies from dough to deliciousness is a difficult process that takes a lot of time and preparation. Don’t be embarrassed if you have ever baked a terrible batch of cookies that wasn’t quite what you were expecting. Making a perfect batch is a task that takes some practice; your cookies could have turned out too flat, too burnt, or maybe too thick. It is hard to bake that perfect chocolate chip cookie that crunches vaguely here and there, oozing a chocolaty goodness, with a spot-on combination of salty, buttery and

In order to market a product, we must first understand customer needs and wants. Consumer insight is the information gathered about a target population in order to better align market strategies with consumer needs. The goal is to better understand the customer ­ in the Pillsbury Cookie Case, Guillen focused on his cookie customers.

On a cold winter day, there is no better pastime for a mother and her children than baking a batch of delicious chocolate chip cookies from scratch. The act of baking not only occupies those suffering from boredom but also allows a mother to hand down traditions from her childhood. There are several steps to follow to achieve the perfect chocolate chip cookie.

This would introduce inefficiency into the process and most likely impact receipt of future orders.

Kristen 's Cookie Company is a good example where the success or failure of the company depends directly on the process planning adopted by the company, i.e., the company can maximize its productivity by utilizing its resources effectively. One major aspect of process analysis is to identify the major bottlenecks in the process and trying to mitigate their effects with least possible level of costs and resources. The following flowchart shows the overall process adopted by the company: (Exhibit 1)

Flow unit = 1 order of 1 dozen the theoretical flow time is 26 minutes. This is

Variants in the traditional chocolate bar first appeared in 1996 when "Kit Kat Orange", the first flavour variant, was introduced in the United Kingdom. Its success was followed by several varieties including mint and caramel, and in 1999 "Kit Kat Chunky" was launched and received favourably by international consumers. Variations on the traditional "Kit Kat" have continued to develop throughout the 2000s. In 2000 Nestlé acquired Fujiya’s share of the brand in Japan, and also expanded its marketplace in Japan, Russia, Turkey and Venezuela, in addition to markets in Eastern and Central Europe.[2] Throughout the decade 'Kit Kat' has introduced dozens of flavours and line extensions within specific consumer markets, and celebrated its 75th anniversary on 10th October 2009.

There are a couple different themes that become very important when analyzing the Nestle Crunch Bar case. During the case, many research channels were used to find various themes and feelings residing within the consumer, conscious and subconscious. Between pages twelve and fourteen, multiple feelings/themes are presented. A couple of these have stuck out in comparison to the others, emotional comfort and enjoyment. These two themes seem to be present in the mind of the consumer through all of the consumer testing studies and also within the consumer throughout the entire purchasing experience.