The Organic Food Market Is Becoming A Global Market

Over the last few years, awareness of organic food has risen. Due to this, the demand for organic food is a factor which is influencing the farmers to switch to use this technique, and it is being sold in specialty stores and conventional supermarkets. Organic products contain numerous marketing claims that it is healthier, it offers more value, and the farming is more environmentally friendly than traditional foods, so, how does one determine if organic is the way to go? Some argue that there is evidence that supports and demonstrates why organic foods and farming are better overall, while others insist that conventional foods and agriculture can offer the same benefits as going organic. There is no right or wrong answer. Within this

Whole Foods Market offers a wide collection of natural and organic products with an importance on unpreserved foods. The company offers a massive variety of products from groceries, catering and prepared foods, body care, lifestyle products, and supplements. Aside from the products, the company established many more brands such as ‘365 Organic Everyday Day Value’, ‘Health Starts Here’, and ‘Whole Fields’, just to name a few that emphasize an approach to eating healthy by building better meals and endorsing animal welfare on ranches and farm.

Whole Foods was having a hard time finding organic beef and chicken suppliers big enough to supply all of their stores. Another force, potential new entrants, was affecting the company. Most supermarkets were starting to stock a growing number of natural and organic food items. Customers were increasingly buying organic foods and beverages for the freshness, the avoidance of pesticides, and health and nutrition. Customers believe that natural and organic foods were better for their health. The only substitutes for organic foods were the processed foods normally purchased in the supermarkets, but customers were trying to get away from them.

With more and more customers and vegetarians concerning about healthy life, eating healthily and the green movement, organic and natural foods seem to become a necessity for their daily diet. They do not mind the price of the organic foods higher than the normal one, they only pursue the truly organic foods in the market. Therefore, those consumers are rarely price sensitive, rather, they pay more attention on quality. Because Whole Foods Market offers a new way of life, and the high quality of food which meets the loyal customers’ needs, they have strong willing sense to buy the premium organic products from the Whole Foods Market with premium price.

Whole Foods is using a competitive and strategic approached to set themselves apart from their rival in the retail grocery industry. By using a broad differentiation strategy, they could break through the industry by providing both a unique product and service, simultaneously. Due to all the scientific studies of healthy living, consumers are more conscious about what they buy and how they eat. Therefore, one of the chief element that Whole Foods has taken advantage of is providing sustainable and natural food. Although they are selling the same type of food as other retail grocery stores, another element of this strategy is that they are providing an alternative in terms of life style.

Whole Foods markets their brand of quality of organic and natural foods. To date there are no specific concentration of organic and natural foods. Their brand is unique as other supermarkets it competes against sell a more variety of food and beverage.

In 1980 Whole Foods Market opened its first store. Over the last thirty-five years, Whole Foods has transformed the organic and natural grocery industry. Whole Foods Market’s vision is “to become an international brand synonymous with carrying the highest-quality natural and organic foods available and being the best food retailer in every community in which a whole foods store was located” (Thompson, Peteraf, Gamble, & Strickland, 2015, pp.C11). By understanding Whole Foods’ strategies, insightful strategic elements, competition, and future recommendation, it would then be possible to build a better understand of the success of the organizations and the change it has brought to the industry.

In the beginning, Whole Foods focused their attention toward obtaining small grocery stores that were located in advantageous locations. However, in 2009, Whole Food’s focused was directed toward building new stores and increasing their sales at old locations. Usually Whole Foods are in locations that are in areas with traffic along with metropolitan locations. Whole Foods also has locations in freestanding stores and in shopping centers. Whole Foods did this on purpose; it was their strategy to select these locations. The company collected research that showed them where the next big populated locations would surface.

Whole Food Market is one of the most successful organic food grocery chains. Health consciousness among the Americans is increasing day by day, with that Whole Foods supplies organic foods which satisfies their demand and makes it a successful brand (WholeFoodsMarket, 2014). The fiscal year 2013 was the best year for the company as the sales of the company touched 13 billion dollars. Expansion in 10 new markets with 32 new stores shows how the company has been successful. (Wholefoodsmarket, 2013)

Whole Foods Market, Inc. is the "world's leader in natural and organic foods, with more than 310 stores in North America and the United Kingdom" (Whole Foods Market.com. About. 2012. PP. 1). From its roots as a one store operation based in Austin, Texas the company under the direction of its founder and CEO John Mackey has "unquestionably transformed the way Americans produce, buy, and eat food" (Paumgarten, N. January 4, 2010. PP. 1).

Whole Foods Market is a supermarket chain that specializes in natural and organic food and is considered the largest retailer of natural and organic foods in the United States. Whole Foods was incorporated in 1978 and came into existence on September 20th 1980 with a Grocery Store/ Health Food Store industry. Their product line includes meat, poultry, prepared foods, seafood, bakery, coffee etc. The company has only one operating supermarket segment that is natural and organic foods. In the year 2003, Whole Foods became the first national “certified organic” grocery store. One of the company’s missions is “to promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available.” Their

Stability – The Company has developed a five year plan and on that plan they projected growth from 2014 through 2016. Whole Foods Market has had store growth and development in urban centers as well as a continued presence in organic health foods industry is steadily growing. With the continual industry growth in larger food chain stores, the desired company growth projection may become skewed if consumers choose lower priced organic foods at larger stores like Wal-Mart and Sam’s Club, and this would affect the overall stability of Whole Foods Market growth. Whole Foods Market uses a premium pricing strategy. Majority of their products have higher prices when compared to alternatives organic and natural products

Fortune 500, 2012 ranks Whole Foods Market as the 264th best company in the United States, and Fortune 100, 2012 ranks Whole Foods as the 32nd best company to work for. Whole Foods Market is a global leader in the natural and organic foods. The company operates within the natural and organic segment, which include seafood, meat, poultry, bakery and grocery. The company also prepares specialty food such as wine, coffee, vitamins, nutritional supplement and body care. Whole Foods Market also produces educational products such as books, and other products such as pet products, floral, and household products. In September 2010, the company has 299 stores in the United States, Canada and the UK. The rapid growth of Whole Foods Market has been attributed to the selective products that the company offers and its dedication to the quality standard. The company was formed in 1980 and completed its public offering in 1992. The Whole Foods Market is dedicated to promote wellbeing of all people by supplying high quality and wholesome food. Whole Food's mission statement is to "promote vitality and well-being for all individuals by offering the highest quality, least processed, most flavorful natural and naturally preserved foods available."( Meador 2010, P 1). Whole Food strategy is to open large new stores measured 50,000 square feet or larger. The company also dedicates in acquiring small chain

Whole Foods Market is one of the most innovative food retailers. It introduces the organic foods and provides many different kinds of organic products for the consumers to choose from.

Whole Foods Market offers value for the clients through the mission of whole foods-whole people- whole planet concept. It is through this chain of activities that company manages to differentiate the products as well as attending to customers’ requirements in a swift manner. The chain also allows the company to strengthen the whole food market brand. Clients can purchase an organic tomato or onion from different alternative shops, but with