The Organization Of Topshop And Successful Company

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Kim Naysmith Marketing Report Topshop 2014 EC1400614 Contents Page Introduction………………………………………………………………………...3 Micro Environment...……………………………………………………………....4 Macro Environment……………………………………………………………….5/6/7 SWOT Analysis……………………………………………………………………8/9/10 The Marketing Mix………………………………………………………………...11/12 Bibliography………………………………………………………………………..13 Introduction The following report will be focusing on the organisation of Topshop – a well-known and successful company since they first started their journey back in 1964. Since then, they have industrialised over 300 stores in the UK, whilst shipping to 100 countries making their diverse British style known worldwide.…show more content…
For example, if River Island were to expand their business, this would be a threat to Topshop and would force them to expand further or change their ideas. Consumers Consumers have the ability to change the companies verdicts and ideas, as the customers are the vital aspect to sales. Topshop have to continuously research the customers’ desires and progress their products to best suit their needs throughout the future. Topshops organisation have to monitor five different key markets to adapt their products and services for the consumers. Topshop have to study: Consumer markets, resellers, corporate markets, administration markets and worldwide markets. As the consumers’ needs and wants are changing endlessly, the demand for Topshops research and knowledge have to be an on-going process. Suppliers Topshops performance is evidently heavily impacted by the actions of the suppliers, whether this is a strength or weakness for the company. The organisation has to repeatedly monitor the actions of the suppliers, thus will enable them to be prepared for any surprises coming their way. Topshops suppliers have an effect on their actions as, for example, if the supplier delivers a reduced facility to the company, the delivery to the stores would be increased and the product quality could be decreased. Topshop have to ensure a strong relationship bond with the suppliers to enable a successful and more trustworthy service in which the company have.

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