preview

The Organizational And Environmental Audit Of Barclays

Decent Essays

Task 2 This Task aims at providing the reader with information on the organisational and environmental audit of Barclays, as well as the importance of its stakeholders through a stakeholder analysis and provision of potential new strategies to the organisation. AC 2.1 SWOT analysis The purpose of a SWOT analysis for an organization is that it provides the managers with information on the strengths and weaknesses the organisation currently has, the threats and opportunities for future development and growth. Based on this information managers are able to focus and try to resolve current issues which are drawing back the company from achieving its goals, and to continue developing its strengths and opportunities through technology and innovation. Table 1 SWOT Analysis of Barclays Retail Banking Strengths: Leader in banking services in the UK (market share of 18% in current accounts in 2014 [ http://www.statista.com/statistics/387098/uk-banks-current-account-market-share/ ]) Innovator in digital and virtual banking; Opportunities Increasing loans and deposits; Opening of new digital branches; Presenting differentiated digital banking products Weaknesses : Still weak on the loan and deposit policies; Still weak on investment banking (total income decreased by 12% [ http://www.barclays.com/content/dam/barclayspublic/docs/InvestorRelations/AnnualReports/AR2014/Barclays_PLC_Annual_Report_%202014.pdf ]) Threats Highly competitive market with Lloyds, RBS and HSBC;

Get Access