The Organizational Lifecycle of easyJet
Few appreciated just how far we could and would go, back in 1995, when Stelios first had the idea to create a customer focused brand that would revolutionise the concept of stepping on an aircraft. -- easyJet History, 2012
Many larger organizations have already achieved a mature stage in their organizational lifecycles and some are even in decline as their business models fail to keep pace with changes in an increasingly globalized marketplace. One larger organization that continues to grow using its original business model, though, is easyJet, which is already one of the largest low-fare air carriers in Europe and current signs indicate that the company will continue to grow its market in the future. To determine how easyJet has succeeded where others have failed, this paper examines the company's efforts in meeting the challenges with its initial launch, the company's early growth and the lessons learned from these experiences, as well as the acquisitions and mergers that have helped the company achieve its organizational goals. An examination of easyJet's organizational maturation status and how the company has differentiated its services is followed by a summary of the research and important findings in the conclusion.
Review and Analysis
History of EasyJet Currently one of Europe's largest low-fare airlines, easyJet (hereinafter alternatively "the company") operates daily scheduled services for both leisure