The Organizational Resources And Competitive Strategies Of Coca Cola

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Introduction The objective of this report is to analyze (synonym) the Organizational Resources and Competitive Strategies of The Coca Cola Company in the USA so that the company’s (comprehensive) strategic Marketing Analysis can be made. This report will highlight the Marketing capabilities, Competitive strategies adopted and The competitive Advantage Coca Cola USA has over its competitors in the country. Chapter 1 : Value Creation Creating value is one of the most important aspects for a business venture to succeed. Value is a way to persuade people to buy(purchase) from you. Value is something that the buyer perceives to be beneficial for them. Hence it becomes the job of the marketers to understand exactly and analyze what are the…show more content…
Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. • People: Be a great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people 's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fast-moving organization. • Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. (2020) • Live Our Values Our values serve as a compass for our actions and describe how we behave in the world. • Leadership: The courage to shape a better future • Collaboration: Leverage collective genius • Integrity: Be real • Accountability: If it is to be, it 's up to me • Passion: Committed in heart and mind • Diversity: As inclusive as our brands • Quality: What we do, we do well • Focus on the Market • Focus on needs of our consumers, customers and franchise partners • Get out into

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