The Original Stage Gate Process

3051 Words13 Pages
The original stage gate process was developed in 1980s by Robert G. Cooper based on in-deep investigation of some successful businesses, as they were able to launch successful products into the market (Cooper, 2014). The purpose of stage-Gate process is to improve the speed and quality of execution of the development activities for new products that enable project teams to have the correct information, with the right level of details, at the right gate to help making the best decision, and to allocate capital and operating resources (Stage-Gate, 2015). The aim of this article is to investigate how the stage gate process functions, analyse its strengths and weaknesses, explain the main activities involved and finally make comparison among different product development models in order to find out if this technique can be improved or replaced. 1 How the stage gate work The stage gate process takes the complex process of taking an idea from the beginning of the concept to launch and divided it into smaller stages and gates (Stage-Gate, 2015). Stage is where project tasks are carried out and gate is the business evaluation and making decision whether to stop or continue the project. Typically there are 5 stages with an additional stage 0 in this model, which are idea discovery, scoping, building the business case, development, testing and validation, and launch (Stage-Gate, 2015). Each stage is separated by gate so that decision makers can have a clear view of the project
Get Access