The Overall Concept Of Public Relations

For many firms, public relations are one of the tools they are utilizing to promote themselves to customers. In most cases, this is used as way to help standout in minds of consumers. As a result, a wide variety of corporations are utilizing this as a part of their strategy in maintaining this favorable image.

Promotion is the means by which information about a product is communicated. It is done through advertising and Public Relations, where the company pays for, and so has control over information given to the consumer (Tesco’s Computers for schools programme). Publicity is uncontrolled and so can have a bad, as well as a good impact on a company (BP’s Gulf of Mexico’s oil spill). It is vital for businesses to have good reputations since the internet is so easily accessible to the public nowadays, and news is not so easily forgotten.

The implementation of communication theories and models to a public relations campaign is imperative to its success. Aligning with the advancements of the media, more specifically social media and the rise of citizen journalism, the press agentry or publicity model is fundamental to any campaign. Based around the requirement for free media, this model outlines the technique of orchestrating public stunts to gain media attention (Johnston & Sheehan, 2014). In order to execute this model successfully, a PR professional must have thorough knowledge of media choices, what kinds of events make news headlines and the campaigns target audience. Understanding

Public Relations “consists of activities that influence public opinion and create goodwill for the organization” (Marketing Seminar MKT5540: 2003). Simply put this usually involves any type of public message such as

What is public relations (PR)? It might be one of the most difficult question to answer and define, for the definition of PR is individual difference. It is commonly thought that PR has inseparable connection with media, communication, news, advertising, marketing and even other fields, meaning that with the evolution and development of the society, science, technology and media, the definition of PR is changing as well. Nowadays, the prevalence of information age and the rise of the new media age may become key factors of defining what is PR and how PR is applied. Shirley Harrison who is a famous person in the history of PR, she claims that “Public relations is a persuasive activity, undertaken to change people’s views or to get them to do something (2000, p.4).” According to Harrison’s definition, the purpose of public relations is used as a tool to manipulate and persuade the public. This essay attempts to analyse the relationship between Harrison’s perception and other theories of PR. And it shows current PR examples to evaluate different theories.

public relations in an effective organization. The article begins with an elaboration of a theory of

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. It helps a company to

Public relations (PR) is defined as ‘the way organisations, companies and individuals communicate with the public and media.’ (IPR, 2012) It is essential for an organisation to have a strong public relations team as they are the ones who helped the organisations to build relationships and mutual understanding, to create a positive image for the organisation and to communicate effectively to its public. The term ‘public’ used here refers to not just members of the public, but also involves internal and external stakeholders such as the organisation’s employee, shareholders, clients they are working with, government bodies etc. There are no exact rules on how an organisation should practice PR. However, organisations should view the excellence

In order to truly comprehend the role of PR in the fashion industry it is essential for us to first have a deep understanding of what Public Relations actually means and how it is applied to modern society. As mentioned before, relationships are not automatic or effortless, they have to be planned and sustained. Public Relations is a function that helps establish and maintain mutual lines of communication, understating, acceptance and cooperation between an organisation and its public.” (Harlow, 1976). This is done through different management strategies such as media control, press releases, promotion, and

Public Relations is a pivotal part of any business because it is the direct line of communication between the business and the public. It is not just the voice of the business, but also the ears of the business. A business has to know and understand the general publics’ needs and concerns; it also has to build and maintain a reputation of being open and honest with the public. For a business to enjoy long term success it has to have the ability to evolve and adapt with the ever changing trends of the public; therefore, public relations is a key

Public Relations (PR) is not solely media relations, 'doing outreach ' itself is PR and the practice of PR is becoming increasingly important with reliance on information technology we currently have today. Public Relations works through intermediaries to communicate with an audience and influence them, going beyond an organisation 's publics. Due to their being little or no control over such influences, or intercessors, renders Public Relations more difficult, allowing there to be many definitions of this one field of communications.

One of the foremost theories in Public Relations literature is Grunig’s excellence model. Grunig’s theory is the result of a 15 year research study conducted in 1990 with the intention of identifying the best practices for achieving excellent communications. Resulting from this study the excellence theory highlights the importance of quality relationships with stakeholders and publics to avoid added risk or cost from oppositional pressure. Grunig theorized four models of public relations practices, these being press angentry/publicity, public information, two-way

Public relations are the most important part of a company. It has the relationship between advertising and international public. The primary purpose of public relation is to target audience in different ways and gain the business in public status. Companies would like to use media for creating communicate with people, and promote their business into the world. Organisations would use four of the basic models in public relation to describes and communicate to the international public. The four basic models are press agentry/publicity model, public-information model, two-way asymmetric model and two-way symmetric model. Within these models, it can tell the company behaviour and how the organisation using models communicate with others.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.