The aim of this paper is to discuss and elaborate on the experience, insights, value, and practical training gained throughout my internship as a Public Relations Assistant at Louisiana Delta Community College with the Director of Public Relations Mrs. Darian Atkins. As the director, she develops and executes strategies that create and uphold a positive public image for the college and Chancellor Dennis Epps by working and forming relationships with various members of the media, government, and public. As the assistant, I acted as the support for Mrs. Atkins by researching to construct stories and press releases, completing administrative tasks, and photographing events.
: The Public Relations game is fast changing. The industry has been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry it used to be in the past. In the current scenario, the domain is all about maintaining focus on the art and science of creating and promoting favourable relationship with the public.
Public relations are unlike other means of publicity, such as advertising and marketing. However, companies tend to push public relations to the side to focus more on those methods. Public relations are earned exposure, while
The implementation of communication theories and models to a public relations campaign is imperative to its success. Aligning with the advancements of the media, more specifically social media and the rise of citizen journalism, the press agentry or publicity model is fundamental to any campaign. Based around the requirement for free media, this model outlines the technique of orchestrating public stunts to gain media attention (Johnston & Sheehan, 2014). In order to execute this model successfully, a PR professional must have thorough knowledge of media choices, what kinds of events make news headlines and the campaigns target audience. Understanding
Public relations (PR) is defined as ‘the way organisations, companies and individuals communicate with the public and media.’ (IPR, 2012) It is essential for an organisation to have a strong public relations team as they are the ones who helped the organisations to build relationships and mutual understanding, to create a positive image for the organisation and to communicate effectively to its public. The term ‘public’ used here refers to not just members of the public, but also involves internal and external stakeholders such as the organisation’s employee, shareholders, clients they are working with, government bodies etc. There are no exact rules on how an organisation should practice PR. However, organisations should view the excellence
Promotion is the means by which information about a product is communicated. It is done through advertising and Public Relations, where the company pays for, and so has control over information given to the consumer (Tesco’s Computers for schools programme). Publicity is uncontrolled and so can have a bad, as well as a good impact on a company (BP’s Gulf of Mexico’s oil spill). It is vital for businesses to have good reputations since the internet is so easily accessible to the public nowadays, and news is not so easily forgotten.
For many firms, public relations are one of the tools they are utilizing to promote themselves to customers. In most cases, this is used as way to help standout in minds of consumers. As a result, a wide variety of corporations are utilizing this as a part of their strategy in maintaining this favorable image.
Public Relations “consists of activities that influence public opinion and create goodwill for the organization” (Marketing Seminar MKT5540: 2003). Simply put this usually involves any type of public message such as
What is public relations (PR)? It might be one of the most difficult question to answer and define, for the definition of PR is individual difference. It is commonly thought that PR has inseparable connection with media, communication, news, advertising, marketing and even other fields, meaning that with the evolution and development of the society, science, technology and media, the definition of PR is changing as well. Nowadays, the prevalence of information age and the rise of the new media age may become key factors of defining what is PR and how PR is applied. Shirley Harrison who is a famous person in the history of PR, she claims that “Public relations is a persuasive activity, undertaken to change people’s views or to get them to do something (2000, p.4).” According to Harrison’s definition, the purpose of public relations is used as a tool to manipulate and persuade the public. This essay attempts to analyse the relationship between Harrison’s perception and other theories of PR. And it shows current PR examples to evaluate different theories.
One of the foremost theories in Public Relations literature is Grunig’s excellence model. Grunig’s theory is the result of a 15 year research study conducted in 1990 with the intention of identifying the best practices for achieving excellent communications. Resulting from this study the excellence theory highlights the importance of quality relationships with stakeholders and publics to avoid added risk or cost from oppositional pressure. Grunig theorized four models of public relations practices, these being press angentry/publicity, public information, two-way
Public relations are the most important part of a company. It has the relationship between advertising and international public. The primary purpose of public relation is to target audience in different ways and gain the business in public status. Companies would like to use media for creating communicate with people, and promote their business into the world. Organisations would use four of the basic models in public relation to describes and communicate to the international public. The four basic models are press agentry/publicity model, public-information model, two-way asymmetric model and two-way symmetric model. Within these models, it can tell the company behaviour and how the organisation using models communicate with others.
Public Relations (PR) is not solely media relations, 'doing outreach ' itself is PR and the practice of PR is becoming increasingly important with reliance on information technology we currently have today. Public Relations works through intermediaries to communicate with an audience and influence them, going beyond an organisation 's publics. Due to their being little or no control over such influences, or intercessors, renders Public Relations more difficult, allowing there to be many definitions of this one field of communications.
Public Relations is a pivotal part of any business because it is the direct line of communication between the business and the public. It is not just the voice of the business, but also the ears of the business. A business has to know and understand the general publics’ needs and concerns; it also has to build and maintain a reputation of being open and honest with the public. For a business to enjoy long term success it has to have the ability to evolve and adapt with the ever changing trends of the public; therefore, public relations is a key
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. It helps a company to