The Ownership of Time Warner

1478 Words Apr 13th, 2008 6 Pages
In 50’s, there are over 500 media companies in America, but through many integrations, there are only 6 major media institutions in America and they dominate nearly 98% of the market in America. “The media monopoly” written by Ben Bagdikian in 1983 criticized that the concentration of the media institution in America is fundamentally anti-democratic.
Moreover, In the process of globalisation, people of different countries are becoming “world audiences”. The demands for media texts produced by these 6 media institutions are increasing. For example, In Hong Kong, most of the foreign films shown in cinema are produced from Hollywood. And the programmes of the popular paid-TV channels are bought from these 6 major media institution such as
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From the above, it is shown that Time Warner is a very powerful media institution which holds all kind of media. It possibly has great influences in the local US. Firstly, Ben Bagdikian stated that an impressive picture of diversity that there are different kinds of publishing imprints in the market is created. Consumers seem to have many selections. But actually, consumers have limited choices only because many of them are owned by Time Warner and they may consist of similar ideologies of the institution. Consumers are possibly imbued with the ideologies of Time Warner.
Secondly, Bagdikian questioned the editorial independence because editors may be required to protect interests of the mother company. For example, a film produced by the studio of Time Warner is commented from the public in both positive and negative sides. the editor or even the executive of the magazines of the Time Warner would concern the interests of the Time Warner. Hence only the positive comments may be selected to inform but neglect the negative comments in order not to affect the box office. From the above case, the information informed to the public may not reflect the real case.
Finally, concentrated media ownership can create strong political influences. The owners of the media institution can also have direct control of over media products in order to create political influence by promoting ideas that enhance their interests. For example, Time magazine

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