The Paradigm Shift in Consumption

Regardless the person, everyone still orders from restaurants, or they microwave a frozen dinner meal once in awhile. In contemporary society, it 's much more efficient to order take out rather than to cook and prepare your own food due to the lack of time. Sadly people even forget the taste of fresh, home cooked meals. Nowadays people don’t know what it’s like to sit down and enjoy a nice hearty home cooked meal, instead they’re always on the run grabbing a quick bite here and there. Unfortunately with such busy lives people don’t have the opportunity to watch cooking shows, go to cooking class, or even cook for their children. People just want to come home and relax they don’t want to have to worry about cooking and all the preparation that comes with it, they would much rather order take out and avoid all the hassle of cooking. In Berry Wendell’s Essay “The Pleasures of Eating”, we are given insight on how very little common people know about where their food comes from and what it goes through. “When a Crop Becomes King” by Michael Pollan reveals how corn, a single crop could be involved in such a wide array of industry and be used in almost everything. David Barboza’s article “If You Pitch It, They Will Eat”, focuses on how in modern society advertising is everywhere and it is taking a big role in everyday life. Through the work of Berry, Pollan, and Barboza we are shown that ignorance is a defining human trait.

Thinking about the importance and significance of food respective to our health, ethnic culture and society can cause cavernous, profound, and even questionable thoughts such as: “Is food taken for granted?”, “Is specialty foods just a fad or a change in lifestyle?”, and even “Is food becoming the enemy.” Mark Bittman, an established food journalist, wrote an article called “Why take food seriously?” In this article, Bittman enlightens the reader with a brief history lesson of America’s appreciation of food over the past decades. This history lesson leads to where the social standing of food is today and how it is affecting not only the people of America, but also the rest of the world.

He probes them to learn the what, where, and how of dinner – knowing what is going into the body, knowing where that food came from, and knowing how that food was made. By first knowing what is being consumed, people can make better informed decisions about their purchases. Nutrition, or lack thereof, is a key component in the battle against obesity. Food giants are hoping to hide the often unnecessary filler present in their products by use of dodgy claims and socially engineered advertisements. In general, most consumers probably couldn’t say where their food came from. This usually boils down to the fact that shoppers typically don’t think about it. Breaking this reliance on mass-grown foods is the second part of Pollan’s proposition. The third and equally important element is how the food is produced. More specifically, Pollan is concerned whether or not the food has been produced in a sustainable manner. Preserving the biodiversity of food, maintaining fertile land for future generations, and ensuring consumers receive food that does not compromise health are all factors of sustainability. Without informed consumers, what, where, and how will continue to be unanswered questions. Whether it is for nutritional or ethical choices, a particular food’s history is something that needs to once again become common

Michael Pollan's In Defense of Food: An Eater's Manifesto is an eye-opening analysis of the American food industry and the fear driven relationship many of us have with food. He talks in depth about all the little scientific studies, misconceptions and confusions that have gathered over the past fifty years. In the end provide us with a piece of advice that should be obvious but somehow is not, "Eat food. Not too much. Mostly plants." He follows the history of nutritionism and the industrialization of food, in hopes to answer one question….. how and when "mom" ceded control of our food choices to nutritionists, food marketers and the government.

“In the earliest surviving texts on European farming, agriculture was interpreted as two connected things: agri and cultura, and food was seen as a vital part of the cultures and communities that produced it. Today, however, our experience with industrial farming dominates, with food now seen simply as a commodity, and farming often organized along factory lines (Pretty 54).” In the essay “The Pleasures of Eating” by author Wendell Berry, he criticizes how today’s urban population is so blind to how their food is produced and how the food industry does not help people understand. Berry wants to educate and convince his urban consumer audience how to eat responsibly, shop locally, be informed of where of food comes from, and how to grow their

The essay “Eat Food: Food Defined,” from Michael Pollan’s 2008 book In Defense of Food was written to address the American general public about the food industry. Pollan focuses on relatable topics as examples, such as family, common food items, and common belief that everyone wants to be healthy. The essay brings across Pollan’s point by establishing his credibility, explaining why this is important to us, and telling us how to react to the given facts. Pollan makes the readers inquire how we define food by drawing our attention to the importance of examining our food before eating it.

When it comes to food in today's day and age it correlates with being convenient, fast, and budgeting because people are usually on the go. Generally, people are used to a grab and go routine between work, school, and a family life. Government regulations such as the FDA and other laws given to factories and supermarkets are being trusted to keep the population safe from any food dangerous; therefore, people don’t do their own research on the foods they’re serving. Authors Pollan and Schlosser in Food Matters, allows individuals to analyze and think about the intake of foods used in their daily life. Pollan shares some rules to be considered when shopping for foods in the supermarket. If people read in detail the theories and information given

The Omnivore’s Dilemma, written by Michael Pollan, gives light to the question, “What should we have for dinner?” that he thinks Americans today cannot answer simply due to the fact that there are too many food options. This book serves as an eye-opener to challenge readers to be more aware and accountable of what is consumed daily. In order to understand fully where our food comes from, we must follow it back to the very beginning. Pollan goes on to discuss three different modern food chains in which we get our food: the industrial, the organic, and the hunter-gatherer. By tracing our food back to the beginning, we can understand that most of the nutritional and health problems America is going through today can be found on the farms that make our food and the government that can decide what happens. America deals with many food related illness such as, heart disease, obesity, and type II diabetes. Majority of a human and animals diet consists of being corn-fed leading to a high cause of obesity in the United States these are just some of the many diseases that come with over processed foods and diets we are unaware of. In this study, we will highlight the environmental and health issues and impacts related with modern agriculture and how these systems can be made more sustainable.

He presents the promotion of The Food Pyramid as the Golden Mean of nutrition within the 20th century, and not just in the Westernized Parts of the World, but worldwide, in places where for centuries a local food, ensured the nutritional balance and the survival.That has created a desired foods. Additionally, promotion of frozen foods and canned foods, was another type of strategy ensuring that people want certain things. A strong example Patel provides, that shows the level of absurdity the changing of the taste-bud conspiracy can lead to, is about a certain kind of sh, that's been fished near the coast of one of the countries in South America, processed and canned in Norway, and send back to that country to fill in grocery stores. This shipping of food from various parts of the world to people that “naturally” want it, and are entitled to have it, brings us to the next issue Patel looks

As populations become more urban and incomes rise, diets high in sugar, fat and animal products replace more traditional diets that were high in complex carbohydrates and fibre. Ethnic cuisine and unique traditional food habits are being replaced by westernized fast foods, soft drinks and increased meat consumption (Drewnowski, 2000). Homogenization and westernization of the global diet has increased the energy density and this is particularly a problem for the poor in all

In chapter thirty-two of the kitchen as laboratory, César Vega and David J. McClements discuss what it means to cook from scratch in the context of modern society. Vega begins the chapter by introducing the topic of the importance of knowing where our food comes from, and how it is modified into the ingredients we know today. Although consumers should know where their food comes from, Vega and McClements claim that the consumers should also educate themselves about the process of how food is transformed to provide a better understanding of their food. The authors cite Michael Pollan, an author who writes primarily about food. Pollan claims that consumers should purchase food with a limited number of ingredients, or ingredients that are easy to identify. The authors disagree with Pollan’s point, citing that some foods are enriched to make people healthier, and if the additives were removed there would be a impact on everyone’s health.

Have you ever thought, you 're doing a great job slowly killing yourself and the Earth while walking through the supermarket pushing a shopping cart filled with an assortment of western dietary staples? Probably not, right? If you 've recently watched the Netflix documentary Cooked, released in early February 2016, this self-analysis may be a part of your shopping trips for the foreseeable future. Cooked was produced by Alex Gibney, and narrated by the man whose book, by the same name, inspired the series itself, Michael Pollan. Michael Pollan is a professor of journalism at the UC Berkeley Graduate School of Journalism, and food activist with many accolades, including several New York Time best-selling books. Cooked is filled to the brim

Raj Patel’s Stuffed and Starved analyzes the paradoxical content in its title statement. Patel demonstrates how the world food system has created two opposite, but inherently linked epidemics: obesity and crippling hunger. Throughout the course of this book, it becomes painfully clear that the majority of the world’s population is being manipulated by our global food system and by the corporations and their CEO’s who control it. Patel encourages his readers to make themselves politically responsible (313) and through Stuffed and Starved, highlights the discrepancies and major imbalances of our world food system, the small percentage of people who benefit from it, and the vast majority of humanity who does not. He does all this while

Major labor-saving technological changes of the 20th century gave rise to the industrial processing of food. In the 1950’s and 60’s we saw a rise of supermarkets and the spread of fast-food eateries. The growth of supermarkets and fast-food eateries gave way to a new method of consumption. No longer was food’s route from the local farm or ranch to the

In the documentary, Food Inc., we get an inside look at the secrets and horrors of the food industry. The director, Robert Kenner, argues that most Americans have no idea where their food comes from or what happens to it before they put it in their bodies. To him, this is a major issue and a great danger to society as a whole. One of the conclusions of this documentary is that we should not blindly trust the food companies, and we should ultimately be more concerned with what we are eating and feeding to our children. Through his investigations, he hopes to lift the veil from the hidden world of food.