The Patagonia Company Founded By Founder Yvon Chouinard

The Hudson Bay Company was created in the late 17th century, decades before Canada became a country ("Our History"). Despite the success of the Hudson Bay Company, French and American interests did not back them ("Our History"). The main operations of the HBC was centred on trading with the Natives ("Our History"). The Natives brought furs to the forts and posts of the Hudson Bay Company, located around the shores of James and Hudson Bays, to barter for manufactured goods like knives, kettles, beads, needles, and blankets ("Our History"). These posts and forts along the west of Canada influenced where modern, major cities would grow ("Our History").

I was immediately intrigued from the beginning of Food, Inc. There was interesting and valuable information brought up during the film. Many people do not think about where their food comes from. I believe that if people were to know where their food comes from, they would not want to eat it. There are 47,000 products at a grocery store. But, Food, Inc. implies that this is in fact an illusion because all of them are made with the same crops. The fact that there are only a few multi-national corporations that control all of the crops and meat production is a huge surprise. I believe that each person in society would be absolutely shocked if they were to watch this documentary.

The Gatorade sports drink was founded in 1965 by a group of university physicians at University of Florida after an assistant coached asked the why his football players were so affected by the heat. This lead to the discovery and invention of a carbohydrate and electrolyte drink to help replenish and refuel the nutrients lost through sweat and exercise. The University of Florida’s mascot is the Gator, which is how they came up with the name Gatorade. PepsiCo acquired Gatorade in 2001. Gatorade also has a 69.5% market share in sports drinks.

Technologically more advanced than us and removed more contaminants including cryptosporidium and giardia (which we do not)

The company relies on certifications developed by third party NGOs with the expertise. Since the company does not have direct control over the operating environment, they want to find the right partner.“Patagonia is partnering with eBay to provide consumers a way to resell their used Patagonia apparel via the Common Threads initiative site on eBay. In addition, consumers will now be able to resell their used Patagonia apparel on a new used clothes and gear section on Patagonia's website” (Eric) And “With more than 80 factories around the world and suppliers in the United States, Mexico, Colombia, Costa Rica, China, Thailand, Vietnam, the Philippines, India, Israel, Turkey and Morocco, Patagonia truly has global impact on the sourcing side.” (Gentry) “Today, Patagonia is the primary supplier of certified organic wool yarns and fabrics to the U.S. organic apparel and textile market. It also supplies its O-Wool™ to companies such as Maggie's Organics, Sahalie and Timberland.” (Speer) The company look forward to expand into other organic fibers includes its success in developing organic cotton and benefits of organic

Wawa was built on a commitment to their communities since day one, when the first store opened in 1964. The resilient company of Wawa, Inc. has made great strides at becoming a more sustainable company. The company has excelled in some areas such as transportation emission reductions with their delivery trucks and their led lighting. Wawa has even rolled out new trashcans back in 2011, when they unveiled a recycling program. These trashcans include dual compartments, which the left side is trash and right is recycled cans and bottles. The recycling program that once stood in place at the convenience store was removed about two months after the rollout transpired. With a moralist company such as Wawa, it is hard to believe the deception that they have created.

The founhder of the company, Godfrey Keebler, started with jus a small bakery in Philadelphia, PA in 1853. During the next two generations, local bakeries popped up around the country, including Strietmann, Hekman, Supreme and Bowman. With the introduction of cars and trucks (carrying the Keebler logo), bakery goods could be distributed beyond the neighborhood and regional distribution began.

- The recent market position of Samuel Adams beer is very strong, as well as growth prospects.

The TJX Companies Inc. is the leading off-price retailer of apparel and home fashions in the United States, and even worldwide. The company ranks #108 in recent fortune 500 listings, which is an impressive feat. As of 2013, TJX has earned 27.4 billion dollars in revenue. The company has more than 3,200 stores in 6 different countries, 3 e-commerce sites, and approximately 191,000 Associates on a global scale.

The Clorox Company is about to enter a new product market by launching a faucet mounted filter system in order to maintain its dominance in the water filtration business. To do this in a successful way, Clorox has to conquer this market with the right entry strategy. Main goal is therefore to gain market share by targeting the right customer segment and make an appropriate marketing investment. Also the previous pitcher market leadership must be maintained.

The documentary Food inc. by Robert Kenner is a documentary about the food industry and some of the issues that have emerged with the modernization of said food industry. Robert Kenner presents his arguments in sorts of subtitle such as “The dollar menu”, and “The cornucopia” to help identify his main points. Robert Kenner also brings in some experts such as Michael Pollen and Barbara Kowalcyk, into his documentary to bring some credibility to his argument, as well as adding specific music at particular times to tug at the emotions of the viewers. In this documentary Robert Kenner not only shows what happens to those who eat the products produced by the corporate food industry but also those who help in the production.

1) Evaluate Patagonia’s Workbook Process. Would you recommend to Patagonia’s management that they continue the process? Why or why not?

This report seeks to assess the efficacy and sustainability of Patagonia’s strategy, its success in being an industry role model and the prospects of its Product Lifecycle Initiative in generating profitability and improving the environment.

1. What is Panera Bread’s strategy? Which of the competitive strategies discussed in Chapter 1 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve?

1. How would you evaluate Astor in terms of his motive, his managerial ability, and his ethics? What lesson does his career teach about the relationship between virtue and success?