Essay on The Patient Protection and Affordable Care Act

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The Patient Protection and Affordable Care Act
Alicia Rodgers
HSA 505 – Health Services Planning and Marketing
Dr. Gwendolyn Francavillo
October 23, 2011

There have many attempts to reconstruct our nation’s health care system. The Patient Protection and Affordable Care Act, better known as Health Care Reform, is a federal law that was passed on March 23, 2010. This statute was passed in order to guarantee medical care and insurance coverage to all Americans; reduce costs of coverage; and increase quality of care (Stoleberg & Pear, 2010). This paper will determine how health care reform will affect market and non-market driven decisions. Within this topic I will describe how I will implement a strategic plan that
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In the event that this new law will take effect or not, I would start preparing my organization for action. In preparing a strategic plan to incorporate and implement this new law, my first approach would be to aim strictly for success for my organization by identifying my target customers and continuing to communicate to current consumers. That involves setting my goals and mission. I would push for a more market-driven plan. That means accessing the needs of my organization and directing my attention to the ones that are most needed by using the S.W.O.T analysis (Berkowitz, 2011).
Discuss how each of the five environmental forces will be affected by the new law, which you believe will be the most affected and why. According to Berkowitz (2011), “all marketing strategies are developed within the context of a broader environmental perspective.” The five environmental forces include regulatory, social, technological, economic, and competitive. Regulatory factors are the forces that include all the legal issues and commitments. For example, some health organizations cannot provide certain services unless governed by law. Regulatory forces will be affected by the new law because more restrictions will be placed on different organizations by the government. Social forces include beliefs and attitudes to which an organization would respond to cultures and demographics in
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