The Penn Foster Career School Small Business Management Program

What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational goals. Marketing also include being able to get the goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Marketing also includes market research and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers and determining their needs and desires. Companies then need to stress the availability of products and the important product features. You then need to develop strategies to persuade them to buy and keep their satisfaction with the product. Marketing management includes planning,

Develops and maintains up-to-date correspondence, filing, logging, and bring forward systems in the unit, and provides follows up to ensure responses are prepared in timely manner and are consistent with company standards.

A general manager has many responsibilities, some of these responsibilities include recognizing, upholding, and improving the means of the organization to keep it running smoothly and successfully. This is difficult for just one person to take care of all these responsibilities, thus majority of companies have multiple managers depending on the size of the organization. A general manager is typically responsible for external and internal synergies changing environmental factors, government laws, taking care of customer needs as well as employees. General Managers have to keep in mind the resource subordinates so that they can accomplish all the required needs for the firm to be successful.

Human Resources Manager is responsible for the implementation of research and training, communication as well as arranging orientation and inductions. As well as updating legislation and safety practices utilized by the company.

Looking at the syllabus for management 330, entrepreneurship and small business management, see that there was four books that we had to read was a little intimidating. But after ordering the books and receiving them in the mail from Amazon there was a moment of relief. Looking through the books and seeing that two out of four were small and interesting was reassuring that it wasn’t four huge boring text books that we would have to plow through and do assignments from. Reading and talking about the books in class and getting teachers feedback from what he took away and what other students took away was interesting to hear. My three take-aways come from Steal Like an Artist and Should Your Idea Become a Business?

From a managerial point of view, marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through

Human Resource Management (HRM) are activities managers perform to plan for attracting, develop, and retain a productive workforce (Kinicki & Williams, 2016). The role of human resource management is to prepare, develop, and administer policies and program designed to make expeditious use of an organization human resources. Part of control which is concerned with the people at work and with their relationship within an enterprise. HRM have their hands full; they have to face employees daily with a complaint, write-ups and sadly terminating of the worker. All areas of HRM such as, staffing, orientation, training, development, pay wages benefits are all significant parts that are dealt with daily. Human resource management presents itself as

The person in charge of human resources would be responsible for the recruitment side of the business such as advertising for a post, be part of the interview and selection process, be part of the induction process. The HR manager would be responsible or making sure they’re up to date with all the most recent employment law legislation and ensuring people know about the changes. The HR manger would also be responsible for wages, finance and pensions in accordance with company policies.

Human Resource Manager focuses on three main areas which are Recruitment of, Management of and providing training for the people who are employed within the organisation. This department deals with hiring, health and safety, motivation for the employees (such as bonuses) and managing the performance. An organisation that I will be relating this too is Tesco. There are three main factors that Tesco has to consider and they are Internal planning, External planning and Employee skills.

A human resource manager is responsible for employee compensation, recruitment, employee policies, and regulatory compliance. The positions is no longer simply administrative, human resources has become the heart of organizational culture. Human resources help companies make the best of their human capital by hiring intelligently, providing incentives towards retention and creating growth opportunities for the employees. If a company has successful human resource personnel the company stands

The role of a marketing manager is very important. The marketing manager is the one person who gets the product made by the company sold in the market. They are the one who develop a marketing strategy. They manage the mix in the market. They are the people who manage the success of the company and they are the one who manages the budget in the company. They guide the development of the products and they guide the whole company. The following are the functions of every marketing manager.

Management usually consists of people who are experienced in their field, and who have worked their way up the company. A manager

A hotel marketing manager ought to retain awareness of your aspects of which affect your hotel business and also acquire any deeply comprehend with the desires and also behavior of a hotel’s customer. A hotel marketing manager will certainly result in matching promoting along with promotional activities in order to meet customers requires doing work strongly with some other hotels personnel to guarantee customers tend to be pleased with this amenity along with his or her moment generally

They take care for customers cars through building systematic maintenance dealers repair to service service station plus to repair accurately customers care from the first time.

American Management Association: Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organisational goals.