The Pepsi Company. Carbonated Drinks Are So Popular Around

969 WordsMar 28, 20174 Pages
The Pepsi Company Carbonated drinks are so popular around the globe that people can hardly do without them. There are several companies that produce carbonated drinks, but the two most populous brands are Pepsi-Cola and Coca-Cola. About half of the population of people in America consume carbonated drinks like Pepsi, Coca-Cola, and Sprite (Chan T.H). According to beverageuniverse.com, an average American consumes 44 gallons of soda each year (beverageuniverse.com). Majority of the drinks are high in sugar content and the chances of them leading to health issues are very high. However, in the early 1990’s, Pepsi cola diversified from producing only carbonated drinks to marketing new products like water, tea, juice, and beverages like tea,…show more content…
According to suredividend.com, Lays generated nine billion dollars in revenue for Pepsi making it the most profitable chip in the world (Suredividend.com). Also, Gatorade has proved to be a massive success in the United States as it been adopted as the official drink by the NBA(cite). Suredividend.com reported that Gatorade is the market leader in sports drink. Also, It is the only drink asides water that can be taken courtside in the NBA. In contrast, Coca-Cola’s major focus is on carbonated water. They also had beverages but they are not as widely accepted as the ones produced by Pepsi because the quality of their products is not good enough. Another major success area is the area of pricing. Pepsi Cola products are more affordable and they offer better quality than its greatest competitor Coca-Cola. Softdrinkcola.war.blogspot.com stated that Pepsi’s pricing strategy revolves around consumer satisfaction and acceptance (softdrinkcolawar. BlogSpot). By partnering with Walmart who are the biggest company in the United States that offer the cheapest prices on major household items and groceries, Pepsi has been able to reach out to a wider margin of customers by providing quality at cheaper prices. In contrast, Coca-Cola’s products are more expensive at stores and malls. They offer similar or lower quality at high cost. In the 1980’s, there was a surge in the number of people who preferred healthy drinks. The Pepsi company was able to move

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