The Pepsi Company

2096 WordsFeb 20, 20119 Pages
PepsiCo, Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin, North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains, Bradham also bottled and sold the drink in his own stores. Later, he would shut down his drugstore and focus entirely on the soft drink enterprise. Over the next few years the company would grow, earning more and more distributors in its expansion. By 1910 the company had signed agreements with 250…show more content…
Since the company formed with the combination of Frito-Lay, Inc. and Pepsi-Cola, Inc., every effort to attract new and returning customers has been made. In the late sixties, Pepsi pierced its way into the Japanese and Eastern Europe markets. New products such as Doritos and Funyuns were sold. The Pepsi Cola packaging changed using the colors red, white, and blue. The advertisement slogan "You 've got a lot to live, Pepsi 's got a lot to give" gave way into the new decade. Throughout the seventies, W.C. Fritos is introduced as Frito-Lay 's new advertising mascot, Pepsi introduced the industry 's first lightweight, recyclable, plastic, two-liter bottles, and campaigns like "Join the Pepsi people, feelin ' free" for Pepsi and "Hello Sunshine" for Mountain Dew were initiated. Along with these campaigns, The Pepsi Challenge becomes the national campaign in 1975. Mergers with Wilson Sporting Goods, Pizza Hut Incorporated, and Taco Bell were made. Also, Pepsi-Cola became the first American consumer product to be produced, marketed and sold in the former Soviet Union. Late in the decade, the company releases the new twelve-pack cans. The eighties brought about the formation of PepsiCo Food Service International (PFSI) to focus on overseas development of restaurants as well as the foreign market of China. The company acquired Kentucky Fried Chicken, Walkers Crisps, Smith Crisps, and the Smartfood ready-to-eat popcorn business. The

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