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The Pepsi Max Uncle Drew Commercials

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The Pepsi Max Uncle Drew commercial is base on a NBA player name Kyrie Irving that is dressed as a old man. Pepsi Max is a Pepsi hybrid drink that is supposed to give you energy but low in calories. Uncle Drew shows up to the court with is nephew and watches him play basketball. Suddenly someone on the team gets hurt and now they need a player so that they can continue playing. Uncle Drew starts out playing sluggish and sloppy missing every shot very badly. Then the Pepsi Max kicks in and Uncle Drew starts to play like NBA star Kyrie Irving. He begins to steal the ball and actually make shots while the crowd is being amazed he gets better. He steps it up and he shoots three pointers, shows off his impressive ball handling skills, he also throws a alley oop to himself and dunks it to begin his spree of dunking. This ad is followed by other chapters with other NBA stars along with Uncle Drew. This ad was first released during the NBA finals reaching millions of watchers. The goal was to use the new rookie Kyrie Irving as a eye catcher and then follow up with the Uncle Drew story targeting almost all ages of adults with a energy drink with little calories. …show more content…

The Pepsi Max hybrid drink was not really in the commercial it was on showed at the begging and the ending of the ad. They did not need to put it in though, because the story stuck to millions of people.. Around 11.7 million people actually took the time to investigate or took the “bait” as one would say to find out that it was actually Kyrie Irving. Most of those people being men probably around the ages eight-teen through mid fifties. Reaching close to ninety-eight percent likes of youtube it was a success. It had over 25,000, tweets on twitter of people trying to find out who it was or just about the commercial its

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