The Pepsi Max Uncle Drew commercial is base on a NBA player name Kyrie Irving that is dressed as a old man. Pepsi Max is a Pepsi hybrid drink that is supposed to give you energy but low in calories. Uncle Drew shows up to the court with is nephew and watches him play basketball. Suddenly someone on the team gets hurt and now they need a player so that they can continue playing. Uncle Drew starts out playing sluggish and sloppy missing every shot very badly. Then the Pepsi Max kicks in and Uncle Drew starts to play like NBA star Kyrie Irving. He begins to steal the ball and actually make shots while the crowd is being amazed he gets better. He steps it up and he shoots three pointers, shows off his impressive ball handling skills, he also throws a alley oop to himself and dunks it to begin his spree of dunking. This ad is followed by other chapters with other NBA stars along with Uncle Drew. This ad was first released during the NBA finals reaching millions of watchers. The goal was to use the new rookie Kyrie Irving as a eye catcher and then follow up with the Uncle Drew story targeting almost all ages of adults with a energy drink with little calories. …show more content…
The Pepsi Max hybrid drink was not really in the commercial it was on showed at the begging and the ending of the ad. They did not need to put it in though, because the story stuck to millions of people.. Around 11.7 million people actually took the time to investigate or took the “bait” as one would say to find out that it was actually Kyrie Irving. Most of those people being men probably around the ages eight-teen through mid fifties. Reaching close to ninety-eight percent likes of youtube it was a success. It had over 25,000, tweets on twitter of people trying to find out who it was or just about the commercial its
The athletes are getting less calories by drinking Gatorade instead of any other sports drink. They are still getting the full taste of the Gatorade but with less calories. The advertisement implies that drinking Gatorade will give you all the energy you need, and it will allow consumers to be great like Dwayne Wade. The water droplets on the Gatorade makes the drink look appetizing, and makes you want to taste it even more. Along with these techniques Gatorade uses the rhetorical device ethos to get consumers to purchase the
The television advert will be about a kid who couldn’t be with his friends because he didn’t fit in as they all had the new Nike trainers, this is when the child goes to the local Nike store to purchase himself a pair and gets complimented by Gok, once he has brought the trainers he feels more confident to meet his friends.
The target audience for Gatorade is for athletes, but this commercial does a great job of reaching out to a wide range of athletes. The advertisement targets athletes of the older generation, along with athletes that are young. Gatorade uses two retired players, Peyton Manning and Michael Jordan, along with two players nearing the end of their careers, Eli Manning and Serena Williams, and three players that are currently in their prime, Kyle Schwarber, Matt Ryan, and Karl-Anthony Towns. The different ages in the commercial are extremely effective because athletes that would be interested in Gatorade’s products vary in age, and Gatorade had to appeal to all generations of athletes. Also, the inclusion of Serena Williams can appeal to the female athletes that view the
The Cam Newton commercial was by far one of the funniest and best commercials that aired during Super Bowl 51. If the Cam Newton isn't voted the best then maybe the commercial with Melissa McCarthy in it was. They are both funny and catch your attention. The Super Bowl commercial were really bad this year except the two. They weren't any good because they all go political.
That commercial entertains and persuades you, the actor talk loud and pronounce everything really outright.Jeremiah was played by the well known actor Adam Driver and was talking about the Superbowl. The cowboys that got shot still talked in the same tone after they died and they fell over really comically.The set falls down and makes for some pretty cool visuals.Then when the screen cuts to black and shows the message "" You ruin LIVE
Obviously, this was the main attention got from this commercial. As what can be observed, the sportscaster who was previously preparing for his report was suddenly awe-struck by James' hoops and immediately made sure that his cameraman was capturing the moment on video. In this commercial of a sports drink, however, this appeal shows up in a way related to how a particular drink can actually give someone incomparable energy, that he or she may be able to do things seemingly impossible for other people to do – such as shooting 90-foot hoops like what James did in this commercial. People are always in need of attention. Without attention, people do not have ways on perceiving whether or not they are loved, cared for or appreciated. And though not in this extent, people also need attention in order to feel some sense of confidence. In a crowd, people who easily attract other people are usually those who are confident about how they look and act in public. But on the contrary, the people who easily consider themselves as wallflowers are usually left with very low self esteems since the lack of attention easily entails lack of appeal and can also be lack of significance. In this particular ad, the subject –Lebron James – was portrayed with so much significance and prominence. The attention of his co-players and literally the entire arena, even the sportscaster and the cameraman's
The appeal to ethos, or the tone of the speaker, is used very well in this commercial. Kevin Durant and Dwyane Wade are both professional basketball players and are both “stars” of their opposing teams. These characters don’t convince the audience that Gatorade products are actually good or anything. It makes the audience want to buy or use the product simply because professional athletes used them and seem to need them to get better. The use of these two athletes sets a good tone on the commercial and will help them sell products. It also
Pepsi uses ethos in this ad. They first show a Pepsi symbol in the middle square of the image. This is a well-known symbol as this is a well known and it does not fail to catch the viewer's attention. They also have what looks like a party scene in the background featuring six celebrities. The Celebrities (One Direction and Drew Brees) makes the ad more credible because they stand as a credible source. As this ad was published in 2012, which is also the year that One Direction had hit it big and was on their first world tour. Also, Drew Brees was having a good year, according to NFL.com. Drew had an average of 7.7 on his passing and a 0.3 on rushing. As Harry Styles, Niall Horan, Liam Payne, Louis Tomlinson, Zayn Malik, and Drew Brees all
Gatorade also targets average citizens who are physically active. During commercial breaks, Gatorade is always broadcasting their product, not only is Gatorade advertised on television, but they also advertise their products on the sidelines of professional sports teams by having large jugs and Gatorade cups on the sideline that is often shown during timeouts. As result, Gatorade advertisement is a success, because when going to buy a sports drink they’re going to remember that Dwayne Wade or whoever their favorite professional athlete drinks
To me, this commercial wasn’t just an advertisement. It was something that moved me. It explained the feelings I have towards athletics and put them into words. It was something I related to because I felt like I was talking to my future child.
Subway is a well know fast food chain. One of the factors that made them known is due to the advertisements that they plug in the worldwide television. One of their commercial in 2012 is about their “Turkey & Bacon Avocado Foot long” where a guy named Michael was having a thoroughly training and his mother came in with the said foot long. This is a good commercial that may influence the viewer. However, this contains some logical fallacies, like false cause and appeal to emotion that made the commercial to be unbelievable.
Defendant PepsiCo conducted a promotional campaign in Seattle, Washington from October 1995 to March 1996. The promotion, titled "Pepsi Stuff," attempted to persuade consumers into collecting numerous "Pepsi Points" in order to redeem them for merchandise featuring the Pepsi logo. During this campaign, PepsiCo launched a promotional commercial intended for the Pepsi Generation,' in order to gain the largest possible response to help push their campaign. One such commercial shows a well dressed teenager preparing for school simultaneously advertising a t-shirt, leather jacket and sunglasses for various reasonable point values. As the scene
Advertisements are everywhere these days and can be extremely annoying. They will try and get people to buy anything from food to cars and everything else in between. Advertisements have also started to rely heavily on the sexual elements to sell its products. An example of this advertisement would be the ad for Carl’s Jr. or Hardee’s. In this ad, it features Paris Hilton standing in a very seductive way holding a cheeseburger. She takes up half of the ad while the other half is of the actual product with some text. Carl’s Jr. started these racy ads back in 2005 and are known to feature models in bikinis in their advertisements to try and attract younger men. This advertisement heavily relies on sexual appeal to sell its products by using a very sexy and provocative Paris Hilton and using double entendre in its text.
"Image is nothing, thirst is everything." This is a slogan used by the soft drink Sprite. It tells a consumer not to buy a product because of the labeling, packaging, or the way it is presented, but to instead buy it because it tastes good. This seems to be an honest and open statement, not what you would expect to hear in an advertisement. Ironically though, just before this slogan flashes on the screen, Kobe Bryant and Grant Hill, two of the NBA's rising starts, are shown talking about how wonderful Sprite is. This slogan contradicts what the rest of the advertisement says, and it contradicts what the advertisement industry tries to do in general. The use of sports icons in advertisements for the food industry, especially those
In the Powerade commercial, the video shows a young kid with a basketball who shoves a Powerade bottle into his backpack. Then the boy goes on a long bike ride through a poor neighborhood to shoot ball at a gym. The sky is gray and overcast. The neighborhood seems lonely and bleak. The focus is solely on the boy. Early in the