The Pepsi Of Coca Cola

The soft drink industry has an oligopoly market structure, with PepsiCo and Coca-Cola being the two main competitors. Coca-Cola is #1 in soda sales, PepsiCo #2 and Dr. Pepper- Snapple #3. Other competitors in the beverage industry are Monster Beverage Corporation, Nestlé S.A., Red Bull GmbH, as well as local and regional companies such as 7-up, Jones Soda, Faygo and Town Club (“Pepsico Inc 's”, n.d). “Approximately 64% and 17% of Coca-Cola and PepsiCo’s valuation, respectively, comes from

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Smith Pemberton in 1885. In 1892, Candler incorporated a second company, the Coca-Cola Company (the current corporation). In 1928, Coca-Cola set the first branch in Shanghai, China.

Coca-Cola Company (NYSE: KO) is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola Enterprises, also based in Atlanta, bottles & distributes the beverages. It employs approximately 146,200 both local and globally (www.cocacolacompany.com). Coca-Cola, is one of the world 's most valuable and recognizable brands, their Company 's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Globally, they are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world 's largest beverage distribution system, consumers in more than 200 countries enjoy beverages at a rate of 1.9 billion servings a day.

As mention before, Coca-cola has 47.3 percent market share in the country’s cola market versus Pepsi which hold 44.5 percent. Coca-cola is also the brand known around the worlds, which are the largest producer and distributor of ark colas in the world. Even in the current monetary crisis, the company continues to expand and the financial position shows that Coca-cola has a strong cash position in compare to PepsiCo which the long term debt of PepsiCo is so high.

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

Coca-Cola was created and established in Atlanta, Georgia in 1886 by Pharmacist, Dr. John S. Pemberton, Coke Started as a creative, new flavor of carbonated beverage. Mr. Pemberton set the foundation for a company which has become the most powerful and valuable beverage brand in the world. In 129 years of operation, starting with just a simple syrup, Coca-Cola transformed from a local Atlanta carbonated beverage to a publicly traded company with policies, initiatives and goals that impact individuals across the globe within over 200 countries. By owning

Coca Cola is a large company that has been around since 1886. They are primarily marketing and selling one product; beverages. They have a 63.9% gross profit margin for 2007and show reasonably good ratios indicating stability. For the 46th consecutive year dividends have risen. About 74% of their net operating revenue comes from operations outside of the U.S.

Coca- Cola Company is US multinational beverage corporation, with 129 years of history. Coca Cola was recognized as 4th world’s most valuable brands and most valuable brand in beverage industry in 2014 according to Forbes magazine. Coca-Cola’s international market strategies are the classic example of successful Global Marketing Mix, which uses both standardization-adaptation strategic combinations to achieve bigger market shares all over the world. However in a big game there are always big players, and Coca Cola’s most fierce rivalry is Pepsi. Both of them control around 60% of global nonalcoholic beverages industry as well as they are present in more that 200 countries around the world. Coca Cola as long-term leader in the beverage market owns huge portfolio of 500 brands. So

The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his

Coca-Cola and PepsiCo are the two biggest beverage companies in the world. Both companies dominate the beverage industry and are globally recognized by a large and diverse array of consumers. Both are massive industry leaders, each with a market cap of over $150 billion dollars. The Coca-Cola Company is roughly 130 years old and is based in the United States. Coca-Cola products are sold in over 200 countries across the world and every single day billions of coke beverages are consumed. PepsiCo was also established about 125 years ago and is based in the United States. PepsiCo, since its early beginnings, has always rivaled Coca-Cola Company as the most prominent beverage company in the world. Although each of these companies have

The Coca cola company, found in 1886, was first created by an Atlanta pharmacist Dr. John S. Pemberton who started his coca cola selling with syrup. In 1899, the Coca-Cola Company began to produce bottling in the United States and bottling business for Coca-Cola develop across the ocean in 1906. Based on Interbrand’s study of best global brand in 2011, Coca-Cola was the world’s most valuable brand.(1) For now though, Coca-Cola is the world’s greatest brand and the biggest-selling in soft drink in history as well.

The drink that is now known as Coca-Cola was invented in 1886 by a pharmacist in Atlanta. Dr. John S. Pemberton created a syrup that could be combined with carbonated water and sold at soda fountains. The unique taste was a hit with all those who tried it and soon after its creation, the drink was trademarked and named with the help of Pemberton’s partner Frank M. Robinson (Cantwell, n.d.). Initially, a single serving was a mere five cents and only an average of nine glasses were sold each day in Atlanta. From there the drink took off and today an immense 1.9 billion servings of Coca-Cola are sold worldwide each day (Coca-Cola history, n.d.).

Like many the most notable inventions and ideas that have come to past the discovery of the soft drink Coca-Cola was an accident. In the year 1886 in Atlanta, Georgia, a pharmacist by the name of John Pemberton was trying to create a type of medical syrup with the purpose of help those with fatigue, anxiety, and oral illnesses. Along with his assistant they added ice to the mixture and deemed the concoction tasty enough for the public. With the growing demand the assistant unknowingly added carbonated water to the medication and it was then that the drink known around the world as Coca-Cola was made. In modern times the drink is consumed by an estimated one billion individuals a day. Even though many think that it was an overnight success in reality Pemberton reportedly spent $74 dollars trying to promote the beverage in its initial days but only managed to sell $50.