The Pepsi Of Coca Cola

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History Coca-Cola was founded in 1886 by Dr. John S. Pemberton. After creating flavored syrup, he took it to his neighborhood pharmacy where it got mixed with carbonated water. Frank M. Robinson, Dr. Pemberton’s partner and bookkeeper, is credited with naming the beverage Coca-Cola. After a couple years, Dr. Pemberton began selling portions of his business. The majority was sold to Asa G. Candler who decided to expand the product to soda fountains outside of Atlanta, Georgia. From here, he noticed there was a growing demand for Coca-Cola which brought about the aspiration to make Coca-Cola portable. Joseph Biedenharn became the first person to put Coke in a bottle and sell it. Within five years, the bottles were in large scale production.…show more content…
The mission statement for the company is to refresh the world, inspire moments of optimism, and create value and make a difference ("Our Company: Mission, Vision," 2015). Lastly, Coca-Cola has seven key values: leadership, collaboration, integrity, accountability, passion, diversity, and quality. Each value is broken down in Appendix C. SWOT Analysis Strengths: • Brand Equity • Company Valuation • Vast global presence • Largest market share • Fantastic marketing strategies • Customer loyalty • Distribution network Opportunities: • diversification • developing nations • supply chain improvement • market the lesser selling products Weakness • Competition with Pepsi • Water management Threats: • Raw material sourcing • Obesity Source: (Bhasin, 2015) Strengths: Brand equity – In 2011, Interbrand awarded Coca-Cola with the highest brand equity award. Company valuation – Coca-Cola is one of the world’s most valuable companies. Its estimated value is $79.2 billion dollars. This valuation includes the brand value, numerous factories and assets, and complete operation costs and profits of Coca-Cola. Vast global presence – Coca-Cola is present in over 200 countries across the world. Largest market share – In the beverage industry, there are two main competitors: Pepsi and Coca-Cola. Out of these two, Coca-Cola has the largest market share. Berkshire Hathaway holds the largest amount of shares in Coca-Cola which is equivalent to 9.18% or 400 million shares. Fantastic

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