The Performance Of Our Company Life Through The Lens For Year 12

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The following report includes selected financial data analyzing the performance of our company Life Through the Lens for year 12. Included is our strategy for the current year, future initiatives for our four regions, our competitor analysis, and reasons our company has not been improving as well as we had projected. At the moment our company’s current position is not up to par with our previous years regarding where our company is standing among our competitors. Please refer to Table 1.0 above to further understand our company’s performance for the end of year 12.

Life Through the Lens decided to take a risk and cut back on our advertising and promotion budget and pricing strategy to decrease our losses from expenses from our
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Our ROE at 5.8% is the worst in the industry. We will be increasing our ROE for both entry and multi-featured level cameras. In regards to our multi-featured cameras, we will increase advertising, adjust our prices, and run more promotions with a larger discount.

Life through the Lens focuses on producing a quality product at a reasonable price for both our entry-level and multi featured cameras. In order to ensure our cameras are of the highest quality we spend large amounts of money on R&D every year; having spent $4 million on multi-featured camera R&D in year 12 alone. For our workers, we pay them a yearly wage of $21,091 with a 1% raise minimum every year (reaching $21,302 in year 13). They also receive a $2.00 bonus per unit in order to reduce warranty claims, and keep both worker and customer satisfaction high. We’ve had a positive affect from our incentive bonuses given out because our warranty claims have decreased. To ensure workers are on time and are working to full capacity, we reward PAT members with $45 per quarter bonus for perfect attendance. We also seek to maintain a positive public image through “going green” with our products and production line, having spent $2 million on “green initiatives” in year 12. We’ve won the Gold Star Award two years in a row for corporate citizenship due to our large charitable contributions
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