The Perils And Pitfalls Of Leading Change Tma01

2865 Words12 Pages
Question (1)
As Alan Murray write in his essay “Guide to Management” “The manager’s job is to plan, organize and coordinate. The leader’s job is to inspire and motivate”.
Ref: Adapted from “The Wall Street Journal Guide to Management” by Alan Murray, published by Harper Business.
Since leadership and management must go together all the way. They are not the same thing, but they are automatically allied, and harmonized. Separating the two is likely to cause more problems than it solves.
The mission is to lead people. And the target is to make fruitful of the particular strengths and knowledge of every individual, while is linked with taking an organization into the future, finding opportunities that are coming at it faster and faster and
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Managing people through change training courses equips leaders and managers with the essential skills to seamlessly implement change within their organizations.
Daniel Oliveria is a new graduated twenty two years young man who finished his last year at business school in Sao Paulo, he looked for a perfect job, a position in an extremely selective management training program at a leading fashion retail company Clothes and accessories. Oliveria was awarded one of the twenty potions out of 10,000 applicants. He was assigned to a city in the northeast of Brazil called Recife.
Oliveira started his training for his career in the largest store of Clothes and Accessories in both range and income.
His success in organizing the store as a trainee, promoted him to a full time manager. Quite intentionally, the company had assigned him to run a small but thriving business with a strong team.
The significant economic growth and evolution during 1990s seemed evident in Vitoria a mid-sized city in southeastern state of Espirito Santo, due to the growing utilities of all city ports and large investments from major corporations which increased the population’s buying power and demand for consumer products and services. Never the less since the late 1990s Vitoria store located in the heart of downtown Vitoria had been steadily declining in its performance and it had worsened in the last five years. This store which had been assigned to Daniel Oliveria to manage was the ninth

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