The Personality Traits Of Consumer Behavior

Behaviour/mannerisms can convey symbolic meaning within a structure or field and thus create a pattern of recognised behaviours or actions. These become embodied and dictate the way a person conducts themseleves within a certain field. (p69-70)

Burton, western & Kowaslki (2015) describes Personality as the enduring patterns of thought, feeling, motivation and behaviour that are expressed in different circumstances. In other words it can be defined as differences in characteristics in a person, including their way of thinking, likes, dislikes, sociability, openness, feelings and behaviour, which make them the person they are and differentiates them from others. All these traits when brought together is known to be the personality of that particular person.

* Behavioral – refers to the consumer behavior when consuming the products. Characteristics include frequency of consumption, buyer readiness and loyalty. Frequent flyer programs and the cheap and flexible ticket prices can result in consumer’s loyalty to the airline.

Openness to Experience - Openness describes a dimension of cognitive style that can distinguish imaginative, creative employees from down-to-earth, conventional employees. Employees who score high with Open are intellectually curious, appreciative of art, and sensitive to beauty. They tend to be, compared to closed people, more aware of their feelings (Carver & Scheier, 2000). These employees tend to think and act in individualistic and nonconforming ways and intellect is probably best regarded as one aspect of openness to experience.

Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use.

Behaviour is the way in which we act, speak and treat other people and our environment. Children and young people whose early social and emotional development is positive are more likely to make friends, settle well into school and understand how to behave appropriately in different situations. They have strong self- esteem and a sense of self-worth, but also have a feeling of empathy for others. They understand what the boundaries are, and why they are necessary. Behaviour has a significant impact on current and later success for children and young people, in terms of their social skill development, education

Behaviour can be describes in many forms and ways. According to the dictionary ‘Behaviour is the manner in which one behaves, the actions

The heartbeats, the movements of our head are behavior. The way we eat, the way we drink, the way we walk, we talk, are behavior. The construction of a bridge, the composition of a song are behavior. The fantasies of a child, the dreams of a adolescent, the illusions of an alcoholic are behavior. Although we are all familiar with human behavior, a little do we understand or we can explain about it.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Behaviour can be defined as the actions or reactions of an object or organism, usually in relation to the environment. Behaviour can happen consciously or subconsciously, overt or covert,

Consumption can be illustrated in different ways, but is usually best defined as the final purchase of goods and services by individuals. Consumer behavior is the study of how people make decisions which they

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

According to (Blythe,2008) “consumer behaviour is when people obtain, consume and dispose of products and services.” Pg.5 identically the same when business travellers consume and make a purchase from the service.

The field of consumer behavior studies how consumers (individuals and groups) select, buy, use, and dispose of goods, services, ideas to satisfy their needs.