The Persuaders Rhetorical Analysis

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

Week three’s devotional really touched me. Many people think they can do everything on their own, that they do not need God in their life. I feel that we all need God to help us get through the challenges in our lives, so we can grow and learn from those challenges. John 14:26 says, “But the Helper, the Holy Spirit, whom the Father will in My name, He will teach you all things, and bring to your remembrance all that I said to you” (NASB). John 14:26 supports my feelings when it comes to needing God, as He will teach us.

Commercials airing on the television or radio, the billboards on the side of the freeways trying to grab your attention to buy their product, even while scrolling through various social media platforms, we go through our day to day lives with advertisements all around us. In Jack Solomon’s essay, Masters of Desire: The Culture of American Advertising, he states that the main purpose of all these advertisements is to show us our unhappiness within the American dream. He goes on to describe the differences in these advertisements which are known as the populist ads and the elite ads. Solomon's description of the contradiction between populism and elitism very much affects the way advertising and media is portrayed in American society.

First, I hope you both are well. Second, WFMY News 2 & Liz Crawford are looking for a local eatery to deliver the 6P Sports Cast for 8 weeks prior to Thursday Night NFL!!! How about talking some pig skin at Pig Pounder? Better yet let’s switch them up week to week and go to Daryl’s Wood Fired Grill, one of Greensboro’s favorites and of course make a stop at the extremely popular Burger Warfare!!! Speak to your professionals, families, singles, male and females during the 6 P News for $500.00 a week for 8 weeks!!! Promote your establishments as the home to get your Sports fix in the Triad!!! Not only will she be live on location, the exclusive opportunity includes commercials, digital ads and opening / closing

Kilbourne demonstrates three major main criticisms of advertising. First, advertising objectifies people and objects for the purpose of sales. This critique promotes products as more important than people and exploits human deeds and desires. Kilbourne offers ample evidence to support her first criticism of advertising. For example, Kilbourne examines advertisement such as the Thule car-rack - which humorously places more value on sports equipment been a child's life - is evidence of the trend that advertising is “objectif[ing] people…trivializ[ing and exploiting] our most heartfelt moments and relationships. Every emotion [,person, animal, and natural phenomenon] is used to sell us something” (Kilbourne, 2006, 369). Second - according to Kilbourne - advertising promotes and perpetuates the unnatural passion for products rather than personal relationship. “Advertising corrupts relationships and then offers us products, both as solace and as substitutes for the intimate human connection we all long for and need” (Kilbourne, 2006, 370). Within this concept, advertising also commits ‘cultural rape’ by manipulating sacred symbols for their utilization as emotional leverage in advertising. Third, advertisements damage the personality and structure of culture. For example the Giwch’in tribe’s traditional culture was almost erased by the introduction of advertising through television. “As multinational chains replace local character, we end up in a world in which everyone is Gapped and Starbucked…[Thus] rampant commercialism undermines our physical and psychological health, our environments and our civic life, and creates a toxic society” (Kilbourne, 2006, 371), which robs individuals of cultural and personal diversity. Based on the evidence presented by Kilbourne, I strongly agree with all three of these

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

Good morning to you. My name is Jholar. I am a pre-dental student that came to Pittsburgh because University of Pittsburgh had the number one dental school in America. Spring of 2015, I was taking two classes which got challenging, so I made a smart move to drop the two classes. I tried seeking help over the phone from the Community College of Allegheny County, and my previous college in Atlanta, but I had no luck.

This documentary touched on so many accurate points in today’s society. Ads encourage unhealthy attitudes such as eating disorders. The obsession

A. Elon Musk stated that if a person works hard and add a few more extra hours every week than others, he or she will achieve the goal sooner than others who work within regular hours. His goal is to persuade the audiences to work hard so they will able to reach to finish line sooner. His intents are motivating young people and startup groups because they do not have many responsibilities in their lives. The mature audience are not going to convince his idea because he ideas are making mistake at the initial phase and then learn the lessons from failure.

In an average day, an American is exposed to over 3000 advertisements, (Kilbourne). Whether they want to admit it or not, they are drawn toward them. A common scheme of the advertisers is to allow the consumer to “picture the new them.” Whether this be a wealthier them, a skinner them, or a prettier them, they gear there product towards every person and want everyone be able to connect with the advertisement and picture the “new them.” American Idol, Nutrisystem, and The Biggest Loser, the lottery, and many other “products” promote that anyone has the chance to be famous, fit, or fortunate. The successes from these “products” present themselves as they were before, with the sob story that hopefully touches a nerve with

He states, “There’s is a flaw in the argument in that advertising can’t be democratic, because it can only appeal to the people who can afford to buy the things they are selling.”(99 Miller). Miller asserts that television shows are now made around the advertisements, with the product being placed within the show or being “repetitions of the ads themselves.”(98) Miller concludes that advertising works like all propaganda, despite your will or reason. It is working on a more visceral subconscious level rather than a persuasive level as many advertisers think it

Dave Ramsey, America’s most trusted financial adviser and a radio show host, once said, “We buy things we don't need with money we don't have to impress people we don't like.” (Ramsey). Ramsey’s quote reflects the state of consumerism that our society is going through. Most of us can easily relate to this quote, let’s be honest most of us have been there done that and then later question our genuine need for whatever we have bought. Regardless, if we feel guilty or not we ought to ask ourselves why and what made this purchase seems so important and necessary at the time. Although this might not come as a surprise to most of us, the answer would be the advertisement industry. In 2016, The United States has spent more than 198 billion U.S dollars on advertising, making America the leader in advertisement in the world (Statista). These ads are designed to force consumers to keep buying things that are unnecessary by sending subliminal messages and applying psychology to trick the consumer into a spending spree. In his short story, “Subliminal Man”, J.G. Ballard uses science fiction approach to illustrate to his readers the preposterous techniques that the advertising industry has been using to boost consumerism. Ballard believes that the consumer’s brain has been tricked into buying against their well, by using technology and applying subliminal technics. Ballard short story questions the effect of consumerism on our moral values, lifestyle, and behavior. Ballard claims that

Consumer Culture is at the root of all social, political and economic development of western cultures for the past three hundred years. Advertisements become a key role in creating ideological messages and meanings. In a consumer culture and capitalist economy, advertisement becomes a tool used by corporations to influence the minds of the buyer. When a company produces an ad or commercial, their main objective is to get the viewers’ attention in order to sell the product. Many different methods are used to lure an audience in; tactics may include print or

Advertising and marketing have existed long ago in time, but most likely in a different form unfamiliar to us. Many years ago, sellers advertised by posting on the windows of shops, providing free samples of food, and eventually by posting in newspapers and radio (O’Barr, 2005). An intriguing historic fact is that advertising was used to convince people to journey to the New World in the 1800s (O’Barr, 2005). Nowadays, with increased exposure to media through television, cell phones, computers, and other electronic devices, marketing has become more advanced and ubiquitous. According to the documentary, advertisements have consistently carried the standard of indoctrination, or promotion. The documentary describes that there used to be a limited and “cheap marketing culture” for children in the 1900s. After deregulation in the 1980s, the trend of promotion or “indoctrination” had drastically grown throughout time as marketers found better ways to popularize their products, services, and values.