The Persuaders Rhetorical Analysis

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Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

Good morning to you. My name is Jholar. I am a pre-dental student that came to Pittsburgh because University of Pittsburgh had the number one dental school in America. Spring of 2015, I was taking two classes which got challenging, so I made a smart move to drop the two classes. I tried seeking help over the phone from the Community College of Allegheny County, and my previous college in Atlanta, but I had no luck.

This documentary touched on so many accurate points in today’s society. Ads encourage unhealthy attitudes such as eating disorders. The obsession

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

Week three’s devotional really touched me. Many people think they can do everything on their own, that they do not need God in their life. I feel that we all need God to help us get through the challenges in our lives, so we can grow and learn from those challenges. John 14:26 says, “But the Helper, the Holy Spirit, whom the Father will in My name, He will teach you all things, and bring to your remembrance all that I said to you” (NASB). John 14:26 supports my feelings when it comes to needing God, as He will teach us.

Another way the movie uses persuasion to create a powerful message is by using the psychological balanced theory. Using this theory was especially powerful. Inequality for all used real life people to tell the stories of their struggles to provide for their families. This showed the harsh realities those in the middle and lower classes face on a day to day basis as well as how hard they work on a day to day basis while those in the top 1% live in luxury. These stories open up the truths and allow others to relate to these situations because they themselves have been in a similar situation or know someone who has. The psychological balance theory rips at the heartstrings and motivates people to make a difference. In Persuasion in society

Persuasion is the process of attempting to change or reinforce attitudes, beliefs, values or behavior (Beebe 380). The act of persuading is used daily in advertisements, the news, politics, and even classrooms. One way of persuasion is through creating cognitive dissonance. Cognitive dissonance is the sense of mental disorganization or imbalance that may prompt a person to change when new information conflicts with previously organized thought patterns (Beebe 381). Let’s say you’re the type of person who eats chocolate after every meal.

In an average day, an American is exposed to over 3000 advertisements, (Kilbourne). Whether they want to admit it or not, they are drawn toward them. A common scheme of the advertisers is to allow the consumer to “picture the new them.” Whether this be a wealthier them, a skinner them, or a prettier them, they gear there product towards every person and want everyone be able to connect with the advertisement and picture the “new them.” American Idol, Nutrisystem, and The Biggest Loser, the lottery, and many other “products” promote that anyone has the chance to be famous, fit, or fortunate. The successes from these “products” present themselves as they were before, with the sob story that hopefully touches a nerve with

A. Elon Musk stated that if a person works hard and add a few more extra hours every week than others, he or she will achieve the goal sooner than others who work within regular hours. His goal is to persuade the audiences to work hard so they will able to reach to finish line sooner. His intents are motivating young people and startup groups because they do not have many responsibilities in their lives. The mature audience are not going to convince his idea because he ideas are making mistake at the initial phase and then learn the lessons from failure.

Consumer Culture is at the root of all social, political and economic development of western cultures for the past three hundred years. Advertisements become a key role in creating ideological messages and meanings. In a consumer culture and capitalist economy, advertisement becomes a tool used by corporations to influence the minds of the buyer. When a company produces an ad or commercial, their main objective is to get the viewers’ attention in order to sell the product. Many different methods are used to lure an audience in; tactics may include print or

Dave Ramsey, America’s most trusted financial adviser and a radio show host, once said, “We buy things we don't need with money we don't have to impress people we don't like.” (Ramsey). Ramsey’s quote reflects the state of consumerism that our society is going through. Most of us can easily relate to this quote, let’s be honest most of us have been there done that and then later question our genuine need for whatever we have bought. Regardless, if we feel guilty or not we ought to ask ourselves why and what made this purchase seems so important and necessary at the time. Although this might not come as a surprise to most of us, the answer would be the advertisement industry. In 2016, The United States has spent more than 198 billion U.S dollars on advertising, making America the leader in advertisement in the world (Statista). These ads are designed to force consumers to keep buying things that are unnecessary by sending subliminal messages and applying psychology to trick the consumer into a spending spree. In his short story, “Subliminal Man”, J.G. Ballard uses science fiction approach to illustrate to his readers the preposterous techniques that the advertising industry has been using to boost consumerism. Ballard believes that the consumer’s brain has been tricked into buying against their well, by using technology and applying subliminal technics. Ballard short story questions the effect of consumerism on our moral values, lifestyle, and behavior. Ballard claims that

Every minute of every day, millions of people are exposed to advertisements. They plague televisions, streets, radio waves, and all means of communication. These advertisements employ many methods of persuasion and their influence is irresistible. Just like prisoners in Plato’s Allegory of the Cave, we are told every day to invest our time and interest into the subject of these advertisements, and to accept the forms of reality they serve us. Whether it be a commercial for a must-have new car, to a spot featuring desirable fast food, or to magazines with photoshopped models; we are seduced to accept these false

He states, “There’s is a flaw in the argument in that advertising can’t be democratic, because it can only appeal to the people who can afford to buy the things they are selling.”(99 Miller). Miller asserts that television shows are now made around the advertisements, with the product being placed within the show or being “repetitions of the ads themselves.”(98) Miller concludes that advertising works like all propaganda, despite your will or reason. It is working on a more visceral subconscious level rather than a persuasive level as many advertisers think it

Advertising and marketing have existed long ago in time, but most likely in a different form unfamiliar to us. Many years ago, sellers advertised by posting on the windows of shops, providing free samples of food, and eventually by posting in newspapers and radio (O’Barr, 2005). An intriguing historic fact is that advertising was used to convince people to journey to the New World in the 1800s (O’Barr, 2005). Nowadays, with increased exposure to media through television, cell phones, computers, and other electronic devices, marketing has become more advanced and ubiquitous. According to the documentary, advertisements have consistently carried the standard of indoctrination, or promotion. The documentary describes that there used to be a limited and “cheap marketing culture” for children in the 1900s. After deregulation in the 1980s, the trend of promotion or “indoctrination” had drastically grown throughout time as marketers found better ways to popularize their products, services, and values.