The Persuaders Summary

The author asks of readers, “[d]o you feel as if you’re in a cult? Probably not” (Lasn, 115). By inquiring about how readers feel, he engages them to come up with their own response, even if it is merely rhetorical. Lasn’s point in proceeding this way is to encourage readers to interact with his argument. He desires for them to become less passive about the information they read, whether it be his essay or the advertisements that bombard them on a daily basis. If Lasn were to write in a solely third person point of view, simply discussing “American consumers”, readers would feel as if they were detached from the issue at hand, learning about how advertising adversely affects only those around

The video entitled Army Strong depicted a combination of all three appeal. From the video logos was being portrayed as the video was typically marked by facts and data. The information was quite quantifiable and would enable one to make a rational decision about serving in the army. In portraying the pathos persuasion, the advertisement succeeded in lowering the often-perceived risk persons have of joining the army. As it relates to the ethos persuasion, the advertisement painted the United States Army as an entity that builds strong character, garners respect from the public and provides an avenue for career advancement. This essence was painted in my mind through the convincing data

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

As the people are watching the television, millions of dollars are used in the commercials. All commercials include big companies like Bud Light, M&Ms, and Doritos. These advertisers spend significant amounts of money, so that consumers will be able to buy their products. One of the commercial that stands out to the me is the Hyundai Genesis with Kevin Hart entitled “First Date. The makers of the commercial use a variety of techniques to persuade people to buy a Hyundai Genesis because of a special feature that other cars don’t have. By persuading people, the author has a purpose, audience to make this commerical. Also they use rational appeals such as ethos,pathos and logo.

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

It is my honor to address this assembly today. First, I want to thank God that I have been blessed with the great privilege of being born in this great country. A country that acknowledges that all men are created equal and provides its citizens with equal opportunity to achieve success. There are various ideas and philosophies regarding what this concept means and how it should be applied, but I am not here to present my own opinions or argue for a particular set of oppinions. Instead, I offer a word of encouragment and a reminder of the purpose for which you serve. Often times we as Americans, become so consumed with political ideology and party affiliation, that we forget that we belong to

“The average American home has more TV sets than people, and our TV sets are turned on an average of nearly 7 hours per day and we see about 20,000 TV commercials per year (Herr, 2007).” (Sellnow 7). This sentence alone just shows us that we are around popular culture more than we may think. In the first seven pages of “What is Popular Culture and why study it?” Deanna Sellnow talks about how popular culture influences everyone in the world. The whole passage is to explain how popular culture persuades all the people in the world. There are different ways that Sellnow explains in the passage, that popular culture shapes people from how you should act and how you should not act, to what you should believe and what you should not believe. For

Since then, commercials have all had a similar format, appealing to your emotions, showing you why you need it. Emphasis is put on you rather than their products, and how much some products sold is unreal. This growth in the market for those advertised products isn’t refutable, and obviously politicians realized this technique works because they started using it too. There’s little doubt in my mind that it works for politicians just as much as it works for multi-million dollar corporations. Emphasis on emotional appeal rather than reason and logic is a big theme in this chapter, and Postman is correct in making it one because it is undeniably what changes our view on politics

In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.

The effectiveness of a commercial can be scaled through its use of rhetoric. The amount of ethos, pathos and logos each commercial uses in an equal and helpful manner allows for a greater amount of persuasion in the audience. In order to create an effective ethos, the speaker has to show an appeal to credibility to the audience (Ramage, et. al. 106). In order to create an effective pathos, the speaker has to have an appeal to the beliefs and emotions of the audience (Ramage, et. al. 107). Logos is “the strength of an arguments support and its internal consistency” (Ramage, et. al. 67). All together these rhetoric appeals create a more effective, persuasive argument because they cover all the fundamentals for an argument- reasoning, feelings,

Ethos, pathos, and logos are ingredients in the recipe for persuasion. For example, I would not have usually watched any video claiming to be academic with cartoon-like characters. I watched the video because I trust our instructor to provide us with credible information, I feel as if our instructor has a vested interest in the academic success of us all, and the video was produced in a manner that made it easy to grasp its concepts. Ethos, pathos, and logos as I understand the terms. Once watching the video and deciding to read further text on the appeals of persuasion, I was able to deduce that these three specific items are used in our everyday lives just about everywhere. In television, ethos is used in my life particularly because I trust

Throughout the video, the narrator describes the way companies, like Song Airline, can create a connection with their audience. The narrator mentions that for companies to be successful, their product must be directed towards a specific audience. Products have to target a certain group of people, so the product can differentiate itself from its other competitors. If similar products target the same audience or if products do not vary enough in what they do, the product will not gain much money. Also, the video states that commercials must be worded effectively to persuade people to buy a product.

I was once scammed online, by a scammer who I was trying to buy a limited edition virtual card. The thing is when a victim is scammed the first thing he/she would do is blaming the scammer. However, whose fault is it, the persuader or the victim? In order for persuaders to be able to win they must gain people’s trust, desire and belief. I believe in processes of gaining those things, persuaders usually lie about certain things to be able to benefit themselves. Who is it to blame if I trusted a doctor who said he/she could cure my cancer from faith healing and prayers and I die? In this case it’s the persuader’s fault because he/she is faking and lying in order to steal from someone. I think it is the victims/customers responsibility to be

Marketing and advertising play a major role in the promotion of companies and products in the United States. Consumers are constantly surrounded by advertisements by means of television and radio commercials, billboards, magazines, and even social media. But how exactly do companies appeal to their consumers? My topic explores the different strategies used to persuade everyday people to use a certain product or service. One of the biggest effective strategies used in advertising is by appealing to the audience’s emotions. I chose to analyze two different sources for my research. The first source is called Emotional Moneymaker: Why Advertisers Need to Appeal to Emotions, and it talks about emotion-based

Persuasion is a part of our everyday lives. Whether we are persuading our mother, using persuasion through speech, or threw advertisements, we are using rhetoric strategies to get the response we desire. With the help of minor details in many advertisements, Ethos, Logos, and Pathos are a way of persuading the audience to buy or think a certain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists.