The Pest Analysis Of Nestle

The use of PEST analysis can be seen effective for business such as their strategic planning, marketing, and product development. Furthermore, PEST ensures that company`s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST have four factors which are Political, Economic, Social, and Technological. However, we use these factors to check how they interplay to the business or the activity of an organization.Using PEST analysis is important when a company decided to enter its business operation into new markets and new countries. In this case, using PEST will help to adapt effectively to the realities of the new environment and to make contingency plans for threats by preparing business and strategic plans (Byars, 1991; Cooper, 2000).

Nestle founded in 1866 by Henri Nestle is a Swiss company . Henri used his name, which means ‘little nest’, in both the company name and the logotype. Since it began over 130 years ago, the nest which symbolizes security, family and nourishment, still plays a central role in Nestle’s profile. Henri Nestle who was a life saving chemist also an innovative marketer. He used his scientific knowledge to develop products that met consumer wants and needs. He developed a baby formula that saved a child’s life. His product become a success, and it created a demand throughout Europe. Since then, Nestle have expanded around the world and developed a range of products that come out to suit every taste, need and cultural preference.

It is clear from the list above that political factors often have an impact on companies and how they do business. Organisations need to be able to respond to the current and anticipated future legislation, and alter their marketing policy appropriately.

Economic factors – which include interest rates, economic growth, exchange rates, inflation and taxation changes (Nieman, G; 1998). The change the economy can have a major impact on the behaviour of the business. For example: inflation may cause a higher wage demand from employees (Herrigton, Kew & Kew; 2009).

Nestlé is a Swiss multinational nutritional, snack food, and health-related consumer goods company founded in 1866 and headquartered in Vevey, Switzerland. It is the largest global food company measured by revenues which amounted to over $98.92USD billion, as of December 31 2012 (Nestlé). Nestlé Trinidad and Tobago is a subsidiary of a larger segment of the company, Nestlé Caribbean. Nestlé produces a wide range of products including but not limited to Bottled Water, Baby Foods, Breakfast Cereals, Chocolates & Confectionery, Coffee, Dairy Products, Drinks, Weight Management, Ice Cream, Nestle Professional, and Nutrition & Health. In the breakfast cereal line, one brand – Nestlé Fitness – caters more to the increasingly health conscious consumer. This assignment examines Nestlé’s market segmentation, positioning strategies, marketing mix

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

This paper will discuss the macro environment of the Kroger Company. Using the PESTEL analysis political, economic condition, sociocultural forces, technological factors, environmental forces, legal and regulatory factors will determine which of the six components of PESTEL are most relevant at present. The five forces model will decide which of the five forces is giving the company its strongest competitive pressure. The VRIN test will determine the company’s sustainable competitive advantage by examining their tangible and intangible resources. Conducting a SWOT analysis will show the company’s strengths, weaknesses, opportunities and threats will determine how the company should move forward (Bethel University,2017).

Nestlé Company also cooperates with local government to provide technical assistance to farmers in planting and harvesting crops. In a way of farmer get income and Nestlé Company get fresh raw materials to produce their food locally and save cost from imported raw materials. Consumers also could enjoy local productions with lower price. When more consumers buy the productions, Nestlé Company will gain more profit from the

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employed around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means “little nest”, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

According to me Nestle have only focus on the economic responsibilities and has been concern about the shareholders acceptations than the society. There is a wide space for improvement in the company’s policies towards society and environment.

For a business company like Nestle the important thing is understanding their successful work among the other companies and competitors in present market. Nestle was founded in 1867 by a German pharmacist Henry Nestle, who launched his product Farine lactee a mixture of wheat flour, sugar and cow’s milk to save the neighbour’s child. They concentrated on nutrition from the beginning. Nestle merged an Anglo-Swiss Condensed Milk Company , founded by Americans Charles and George Page to form a Nestle and Anglo-Swiss Milk Company. Nestle started organising several training programmes regarding various important components of corporate business principles since 2011. These programmes were held in order to teach the employees about the material they use and how they function, and also many efforts were made to know about management and leadership skills.

Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles.

Nestlé design is to offer sheltered, wonderful, helpful and nutritious nourishments to enhance wellbeing and prosperity of buyers of any age everywhere throughout the world. To address the issues and cravings of today's and tomorrow's customers, Nestlé is unequivocally dedicated to Research and Development (R&D) to enhance items and grow new sustenance’s with particular medical advantages.