The Pestel Analysis Of Tata Motors

South Asia is one of the most densely populated regions of the world, where despite a slow growth, agriculture remains the backbone of rural economy as it employs one half to over 90 percent of the labor force. Both extensive and intensive policy measures for agriculture

Several factors have affected how the American auto industry now positions itself on the world market, and big changes have been made to reflect this new direction. The introduction of new technologies in vehicles, the growing market for cars in new developing markets, the impact of the industry on the environment, legislative responses and demands, as well as the increased expectations from consumers, are some of the factors. More international cars are being designed, manufactured and bought by American consumers and exported to foreign markets today than those exclusively manufactured by American companies, redefining the American auto industry, while having a positive impact on its economy. International brands accounted for 45% of total sales in the U.S. in 2013 and have now risen to 59% of the market, and continue to grow. While the amount of American cars has decreased in the local U.S. market share to international ones, the increase of foreign car production on U.S. soil has had the effect of creating new jobs for Americans both in the auto industry as well as in related new industries. The industry has seen huge growth numbers in the last few years with more growth expected.

While car manufacturing is a global industry, automotive companies such as JLR operate in broader regions such as Europe and Asia. Three major trends were identified affecting car production in mature markets, the first was the fragmentation of mature markets, customers were demanding more choice, and this has made it difficult for manufacturers to obtain economies of scale, so cost had to be reduced and with the general

As we all know, with the economic development, more and more people have cars. However, it is a common phenomenon

Indian automotive industry has witnessed dramatic changes right from liberalisation, 100% FDI through automatic route, steadily rising in national income, steadily rising standard of living, Socio Cultural Revolution of joint families to nuclear families, working couples, change in mind-sets where car was once looked as rare luxury now in some parts of India it is just a necessity, increasing people awareness and they being more

Chapter 3 is framed into an overall overview of the automotive sector, as well as its history and its main characteristics will be presented with the support of figures and tables. The analysis sustains previous conclusions about the connections between two major examples in order to see the theory within specific practical examples. At the end of the chapter, a conclusion will be drawn of the presented case studies of Renault and Ford, highlighting the importance of the auto industry in the

Due to a strong domestic demand for cars in China, car manufacturers are expected to sell 13 million cars this year. China is expected to overtake United States as the world’s No.1 car market next year. As the car export market is still being affected by the global economic downturn, China carmakers have been focusing on the Mainland China market which is more attractive. The expected growth is more than 50% and this trend will continue next year as per some forecast.

As income of people is rises and once the economy gets stable, the demand for automobiles will also increase.

* Indian government auto policy aimed at promoting an integrated, phased and conductive growth of the Indian automobile industry.

During the British Raj, there were a few automotive assembly units in India. Following the independence, in 1947, the Government of India and the private sector launched joint efforts to establish automotive manufacturing industry in India and Hindustan motors, Mahindra & Mahindra, Ashok Leyland etc. came into picture.

Agriculture is a critical sector of the Indian economy. Though manufacturing and service sector industries gained attention during the

There is growing realization among marketers about the enormous untapped potential of India’s rural markets. The Indian rural market with its vast size and demand base offers great opportunities to companies. In India, there are 6,42000 villages . While agriculture used to be the major source of income in rural areas, over the past 10-12 years, the dominance of agriculture has been rapidly declining. The contribution of agriculture to India’s GDP was less than 20% in 2008-09. There is a sizeable population of self-employed persons in the hinterland and quite a few of them are into services such as repair and maintenance of motors and pump sets, televisions and other electrical appliances, farm equipment, tractors and two wheelers. Some are also engaged in other services like hospitality, transport, entertainment etc.

India’s transport sector has predominantly been driven by the growth of Internal Combustion Engine based vehicles that run on petrol, diesel and compressed natural gas (CNG). The growing middle income class and their increased aspirations, cheaper finances, are some of the key factors that led to increased demand for personal mobility. This led to proliferation of production and sales of two and four wheelers in recent decades. As per recent statistics, India’s annual vehicle production is more than 25 million. Two wheelers has the largest production share of 79 percent, followed by passenger vehicles 14 percent and the remaining 7 percent largely comprising of commercial vehicles that include three wheelers, light commercial vehicles and

Farmers do face lot of difficulties with the middlemen. The problems of our farmers to be understood and State Governments should give utmost priority as to how to protect our Agriculture. We can not ignore our Agriculture which provides livelihood to majority of Indians even now either directly or indirectly. Our State Government Agri Departments should function efficiently addressing the problems of the farmers from time to time. We need to maintain a modest Agri growth while focusing on the

This part incorporate the profile of Indian Automobile industry and Theoretical background of the study