The Pestel, Swot, and Generic Strategise Is Employed to Analyse Raytheon Company in the Global Market.

4520 Words May 31st, 2012 19 Pages
Global Business Strategy

Research the external environment of Raytheon

Student name: Yuan Jun
Submit date: 14th Dec 2010
University of Central Lancashire

Summary
In the competition orientated era of today, most corporations have an intention to expand its business in the global economy. It is necessary for those corporations to consider its external business environment so that it can help corporations develop its business more successfully. Considering the external business environment of corporations, usually the PESTLE principle is used for analyzing the environment faced by the corporations. Raytheon is one of the largest corporations in the world. For the current developing of Raytheon, it is possible there are some
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6 4.5.1 Diversified product and well balance revenue of Raytheon......... 6 4.5.2 Acquiring BBT technologies............................................................ 7 4.5.3 Reliable financial performance....................................................... 7 4.5 Weaknesses.................................................................................................... 8 4.6.4 Lack of scale compared to competitors........................................... 8 4.6.5 Over dependence on the US government........................................ 9 4.6.6 Unfunded employee post retirement benefits................................. 9 4.6.7 Dependence on few suppliers........................................................... 9

4. Porter’s five forces.............................................................................................. 9 5.6 The bargaining power of suppliers.............................................................. 10 5.7 The bargaining power of buyers.................................................................. 10 5.8 Competitive rivalry....................................................................................... 10

5. Three generic

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