The Pestle Analysis Of Primark

Summarize the Ways in Which PRIMARK have Lived Up to their Corporate Social Responsibility (CSR) Policies and Ways in Which They could or should have Done Better.

This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.

Taken from, Waddell, Jones, and George (2013) 3rd Edition.  Contemporary  Management, Sydney, McGraw Hill (pages

the difficulty of strategy execution and the tools managers can use to make strategy happen. As the title

Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. According to Primark website figure, “Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global

From 2014 Annual Report of Primark, it reveals that the store still lags behind in term of investment in staff facilities and its investment in store themselves. Beginning in the year 2013, the company was able to invest in ‘constructing an encouraging and motivating working environment’, and the reports highlighted major improvement in reductions in paid absence and staff feedback (www.business2000, 2016). The major role played by Primark’s HR team is as follows:

“PESTLE analysis will help to capture understanding about aspects of the context by using the prompts political, economic, sociological, technological, legal and environmental. It is a technique that facilitates a wide scan of the context and actual or potential factors that would affect objectives if left unmanaged.” (Webster-Murray, R. 2010. pg.88)

No, I think that Primark made a mistake for sacking their suppliers where they could have improved working conditions in India. They are a multi-million company and are known worldwide they had the money to improve working conditions for their workers instead of sacking 3 suppliers, which means that people who were not at any fault had lost their job and couldn’t provide for their families. In my opinion I think Primark could have easily overcome this situation which occurred in June 2008 by improving working conditions, they have gone against the rights of some people as research showed hundreds of people lost their jobs who had a right to be working there and were at no

In the past, Primark has overcome such potential market failures. After the collapse of the Rana Plaza factory in Dhaka, Bangladesh, where some of Primark’s product were produced and collapse of which caused more than 1,100 deaths, many individual’s boycotted Primark products opting for a more ethical wardrobe (The Guardian 2014).

Primark Stores Ltd. Is a value fashion retailer that was founded in 1969 and operates as a subsidiary of Associated British Foods plc. Primark sell a wide variety of product from

In United Kindom the economical contribution of the Primark is very important, and the primark followed business rules and regulation.

Also known as PEST, from here the analyses of PEST can help the company to see what will they be experiencing and expecting on how they will manage the market performance.

In the book The Strategist: Be the Leader Your Business Needs by Cynthia A. Montgomery discusses the topic of being an elusive and a rigorously effective strategist. The purpose of the author is to give us a new understanding of what a strategy really is and the components needed to be a strategist. The author through all her pages help us to understand some of the most fundamental questions that the manager must ask themselves when it comes to strategy such as what is strategy, why it is important, and what you have to do in order to effectively execute them. The final and most fundamental

PESTEL analysis helps to infer whether a particular factor is helping the organization to achieve its goals or is affecting in its road to success.

The PESTEL analysis consists the analysis of Political, Economical, Social, Technological, Legal, Legal and Environmental forces of a particular industry of a country.