The Phenomenon Of Online Trading : How Ebay And Amazon Became Successful Without Having A High Street Store

10138 Words41 Pages
Project BMAM707

Research question: The phenomenon of online trading: How does eBay and Amazon became successful without having a High Street store.

This Project is submitted in partial fulfilment of the requirements for the degree of

Master of Arts in Management

at the Westminster Business School of the University of Westminster, by

Ewelina Marek

1483625

Date of submission: 27th August 2015

EXECUTIVE SUMMARY:

This research project was carried out to identify the reason for popularity of online shopping, to describe why eBay and Amazon became successful without having a High Street store, to compare eBay and Amazon in terms of revenues and customer’s opinions and to develop ideas on how they could improve their performance
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Amazon is not able to prove that it can generate steady profits and Jeff Bezos is constantly re-investing its revenues for future growth which results in shareholders losing their patience.

Recommendations discussed include:
 Improving the quality of customer service and after sale service for eBay and Amazon
 Decreasing amount of money that are invested in Amazon’s growth and start showing steady profits

CONTENTS PAGE:
1.0 INTRODUCTION
2.0 LITERATURE REVIEW
2.1 E-commerce in general
2. 2 System users and measures of success
2.3 Consumers’ buying decisions
2.4 Privacy, security and trust
3.0 RESEARCH DESIGN - METHODOLOGY
4.0 CHAPTER 1: PRIMARY DATA COLLECTION ANALYSIS – QUESTIONNAIRE AND INTERVIEW
4.1 Questionnaire
4.2 Interview
5.0 CHAPTER 2. SECONDARY DATA COLLECTION ANALYSIS – REASONS BEHIND AMAZON’S AND EBAY’S SUCCESS
5.1 Amazon’s success
5.2 Negative side of Amazon
5.3 EBay’s success
5.4 Success stories of eBay’s sellers
5.5 Negative side of eBay
5.6 Amazon’s vs EBay’s reviews
5.7 Financial performance of eBay and Amazon
5.8 Physical & online presence vs online presence only
6.0 CONCLUSION
7.0 REFERENCES
8.0 APPENDICES
8.1 Appendix A: Questionnaire
8.2 Appendix B: Interview questions
8.3 Appendix C: Library Consent Form

1.0 INTRODUCTION:

This project is about finding the key to a successful online trading. First online shop was created years before the world wide web
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