The Phone Industry India Of Lg And Samsung

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

In today’s society the cell phone market is a huge competitive industry for cell phone companies. There have been studies that show that half the world has cell phone accounts. One attribute that defines the cell phone market is the idea of consumers is giving up their land line phones. This has caused a large influx of customers into the market for cell phones. As technology continues to advance, a variety of cell phones are developed and marketed to different areas across the nation. Cell phones are available for business and

The mobile phones’ market is a market in complete extension where giants in mobile telephony already captured the largest market share, such as Nokia or Samsung for example. They operate on several market and located anywhere in the telecommunication sector. Thereby, the consumers prefer to orientate themselves toward international brands to accomplish their purchase. The global brands have spent millions in advertising and promotion of their products; so they have created some sort of “brand loyalty”. M.Mobile faced difficulties to compete with their competitors in term of:

According to the report released by IESA (Indian Electronics & Semiconductor Association) it is quite striking that the electronics product market in India is set to grow from $44 billion to $64 billion yet we still heavily rely on imports for the top 4 components needed to manufacture a smartphone (Memory, Display Units & Glass, SoC & Camera). Adding to the above India itself has no base/factory for manufacture of SoC’s (System on Chip).

The industry of cell phone is one of the greatest growing industries in the globe and has internationally expanded swiftly as rising states emerge. The global industry of cell phone is greatly definite by total market share and the supported price upon the type of product. The industry can be classified in three various structures: the low end, middle end, and the high end. The ability of the industry to enlarge globally is essential as the increase of upcoming markets and the coming forth of new potential customers.

The technology enterprise has always been a ‘dog eat dog world’ especially in the mobile phone sector. Apple has long been the top dog holding over 50% of the market share in America; however, overseas that has not been the case. Samsung now holds a 23.3% world market share, which dwarves Apple’s 14.7% that had dropped from 18.2% in just the last quarter according to IDC (International Data Corporation). When determining what is the right phone for you the most important factors to consider are the display, because you are constantly looking at it, the operating system, because it is what the phone operates on to give you the default graphical display, and of course the price because money trees don’t just grow in anybody’s backyard. After a thorough investigation of the Samsung Galaxy S8 and the Apple iPhone X, the superior display, more optimized operating system, and the significantly cheaper price tag allow the Galaxy S8 to surpass the iPhone X and become the top dog.

Several years ago, the handset industry had healthy margins, but since 2001 the situation changed. Problems such as cost pressure, weak profitability and ongoing consolidation began to appear. The growth was getting slower. The U.S. and Europe markets were saturated. What to do then? Industry focused towards markets of Middle East, South Asia, Africa, China and India, where there was a high growth.

Beginning with an understanding of supply chain management, Hill et al. (2015) defines the task as managing the components from suppliers and the flow of inputs used in production to maximize inventory turnover, while minimizing inventory holding. Competing in the smart phone market requires Samsung to use innovation, a source of competitive advantage, possibly leading to high profit gains if production costs can be reduced and quality can be improved (Hill et al., 2015). Should Samsung succeed in producing high quality at a low fabrication cost, they could compete with Apple, for example, and possibly earn higher profits to match their large market share, which currently does not match their profits.

The Indian telecommunications industry is one of the largest and fastest growing in the world. According to Business Monitor International, India is currently adding 10-12 million mobile subscribers every month. At the moment, India has around 1.1 billion mobile subscribers. Just in 2014-2015, India’s telecom industry generated around 40 billion USD in revenue. Furthermore, according to a study conducted by Nokia, the communications sector is expected to emerge as the single largest component of India’s GDP before 2020. The government is very supportive of this industry, modifying legislation in order to facilitate it. For

Heavily concentrated in the cell phone industry. The competitive landscape has changed significantly over the past five years. Three new companies have emerged as the largest five players. Motorola Mobility Holdings, Nokia, and LG Electronics, Apple, Sony, and Samsung have been displaced from the five largest players in 2014.

In U.S. 198.5 million people use smartphones in which Samsung is on the second position with 28.5 percent market share. (comScore, Inc., 2016)

Due to these factors distributing cellular phones in India provides a great opportunity with the potential to amass a surplus of income with minimal financial risk.

Customer needs: Let say all people from the different countries they talk with their parents, friends and even most of the trades are depends on the mobile phones. With the help of phone they can build a good market in the today’s businesses. For example HTC phone. It is easy to carry with you all the times rather than carrying the laptops. This phone has got all the functions as similar to laptops. It has a camera which you can use to take photos and even you can use it to scan documents.

The high-end Smartphone market segment has developed tremendously in the recent years. The beginning of this growth was marked by Apple introduction of its first iPhone, which has managed to change the whole industry . Since then technological companies like Samsung, LG, HTC and Nokia have strived to get a valuable market share, offering a superior value to its customers,

The two big players nowadays that supply smartphones are American based Apple, Inc. and South Korean established Samsung Group. Essentially their two big products nowadays are the Apple iPhone 5, and the android device from Samsung with their Galaxy S4. These two companies have been in the top for quite a while and it so it seems as if these two will shortly become a duopoly, but lets erase that ugly thought for now as there always will new competition emerging.