The Piedmont Triad Regional Council (PTRC): Case Study

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

The death of a young African American male in 1955 haunted the south and the African American society. Images of Emmett Till hanging in a tree were plastered on television and in newspapers for Joseph McNeil, Ezell Blair Jr., Franklin McCain, and David Richmond to see while attending North Carolina A & T College in 1960. These four African American men would soon become known as the Greensboro Four after instigating a sit-in at a Woolworth’s store in Greensboro, North Carolina. Their courage and determination ignited a movement to end segregation not only in their state but across the nation. History was being made that day as the young men sat at the counter, customers inside watching as the events unfolded, and the impact of this incident permeating across American’s eyes.

The process of marketing involves the action of advertising and promoting a company, product or service. This includes everything the customer encounters in relation to the company, from advertisements to customer service experiences. Marketing is often broken down into four sections, known as ‘the four P’s of marketing’.

While the attendees of the Charlottetown Conference all came to one final decision, there was definitely more than one point of view within the room. After failing to receive a contribution from the Province of Canada to a major railway from Halifax to Quebec (Intercolonial Railway), the three Maritimes colonies had organized the Conference in order to achieve a union between the three of them, helping the colonies to receive more political power as well as overseas investments. There were vast areas of land that the Prince Edward Island delegates were looking to sell from landlords to people who lived outside the colony. The landlords who owned these plots of land rarely fulfilled all of the requirements that were provided. The Island settlers

The Greater Roseland Coalition (GRC) is a product of an anti-violence movement that grew out of the need to address the surge in gun violence on the South Side of Chicago. The Coalition is a result of a merger between Community Assistance Programs (CAPs), Roseland Ceasefire (RFC) & Lights of Zion Training Institute (LOZTI). Since its inception in 2010 combined, the Greater Roseland Coalition (GRC) have served well over 5000 clients through our Violence Prevention Programs to provide critical outreach, intervention and interruption services to reduce gun violence through our comprehensive programming that include: Neighborhood Recovery Initiative (NRI), the Illinois Criminal Justice Authority, Access to Recovery Program, (ATR), Illinois Violence Prevention Authority, and the Illinois Department of Corrections, programs to provide mentoring and reduced to recidivism Our target population includes court involved youth, with letters of cooperation, other at-risk youth, as well as Chicagoans who are at high risk to be perpetrators or victims of gun violence in the Greater Roseland Community, however, we do

The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market.

The mission of the North Carolina State Board of Education is that every public school student will graduate from high school globally competitive for work and postsecondary education and prepared for life in the 21st century. The Partnership for 21st Century Skills developed a vision for 21st century student success in the new global economy. Mastery of core subjects and 21st century themes is essential for students in the 21st century. Core subjects include English, reading or language arts, world languages, arts, mathematics, economics, science, geography, history, government and civics. Students must be proficient in 21st century themes process life and career skills, learning and innovation skills, and information, media and technology skills.

Marketing Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service, Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project, and develop a marketing plan.

As we all know, marketing is a necessary part of our daily life. Not only are products and services marketed, but we market ourselves as part of everyday business. I spent time this week speaking with a close friend of mind who is a Store Manager for H&R Block discussing the 4-Ps and how they pertain to his organization. It was very interesting to see how different industries market their products and services. Does the thought of receiving your tax return immediately grasp your attention? Well it has definitely helped H&R Block in boosting their ability to attract customers. It seems as thought immediate gratification is a promotion

Intangibility means the incapacity to assess the value gained from using an intangible service where it can’t be seen, touched, tasted, smelled or stored (Palmer, 2000). In intangibility there are two different aspects that could be looked into which is the search quality and experience. The search quality is when they observe the product without experiencing it at first hand. In reality they would know what they would want to rent like for example kayaks, canoes or a motorboat by only looking at it but have not experienced it yet. The experience is when the customer has rented the tangible product and has had an experience using it while being able to assess whether it is satisfactory or not. Once the service rented is satisfactory, the customers would tend to return to the same place as they would have confidence on the service obtained. Services are harder to market to potential customers compared to goods as there is no physical evidence to showcase. This is where the advertisements, brochures and customers word of mouth play a big role. The advertisements and brochures has to be crystal clear and direct to capture the attention of potential customers, giving them an idea of the services that might be purchased, which in this case is rental of various boats.

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

Mr. Lassiter, being the manager of sales and marketing, should have addressed the entire organization of the new system changes. He did not even address the full system conversion to several of his own staff members. Also, Mr. Lassiter anticipated Kovecki had studied the documentation, which he had not. Mr. Lassiter needs to prepare a special meeting with key members of staff

Marketing services is Marketing People. When a customer signs an underwater IRM contract, he is buying a service to be performed. In the end, he will be the owner of a tangible product, Inspection Report, but the quality and cost, as well as the suitability of that report as a solution to his problem depend largely on the services rendered by the contractor. The buyer’s best evidence of the quality and competitive superiority of the service he will buy is the impression he gets of the professional capabilities of the manager and staff of the contractor. Therefore, the selling and creation of satisfaction for the buyer before, during, and after executing of the work is the responsibility of the