The Pivotal Role In The Development Of The Walt Disney Company

Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are

Walt Disney set a vision for the company – to provide wholesome family entertainment. Everything that the company did was aligned to this vision and corporate philosophy.

The Walt Disney Company, more commonly known as Disney, is a company that was founded in October 16, 1923 by brothers Walt Disney and Roy O. Disney under the name of Disney Brothers Cartoon Studio. The company eventually changed its name to the current Walt Disney Company in 1986. The company was headquartered in Burbank, California. The company is a public company that has diversified to live-action film, television, and even theme parks.

Ever since its establishment on October 16th, 1923, The Walt Disney Company has grown to become one of the most influential companies to produce mass media. Started by Walt Disney and his brother Roy Disney, the company was originally named Disney Brothers Cartoon Studios. The name was once again changed in 1926 to Walt Disney Studio before taking on its current name in 1986. However, it is more commonly referred to as Disney. Even though Disney is mostly known for its movies, it is also one of the leading companies in publishing, entertainment, and television. The Company operates in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive.

Walter Elias Disney was always seen as a very imaginative and outgoing person at any point in his life. Walt loved life and would make appearances at Disneyland all the time to make sure employees were being kind and courteous to the guests while managing to talk and ride rides with children that looked up to him. Never in his life would Walt give up on something, which made him very stubborn at times, but a good businessman with the guidance of his brother, Roy. All of these traits made Walt Disney into one of the greatest entrepreneurs the world has ever seen, and some say he even helped shape the 20th century.

Disney strives to maintain a workforce that reflects open opportunity, where everyone is at an advantage by the company potential.

Walt Disney’s passion started from an early age when he went to a theater to see Snow White. In 1919, he worked in commercial business for a period of time where he found out that he is really talented. In 1923, he established Disney Brothers Cartoon Studio with his brother Roy, and he animated what is shot by a secondhand camera. The admirable story of Walt Disney (Bio. , 2015) revolves around few words; innovation, imagination and animation. An animation is basically defined as; a reproduction of movement that is created by displaying a series of pictures or frames. The most commonly known type of animation is the cartoons. The computerized animation, these days, is one of the key components of multimedia presentation.

According to Robert Iger, CEO of The Walt Disney Company, Disney’s corporate strategy for diversification is a combination of three objectives that are to be achieved through the fundamental alignment of the Company’s core business units. The three objectives to be achieved by The Walt Disney Company are (1) creating high-quality family content, (2) exploiting technological innovations to make entertainment experiences more memorable, and (3) expanding internationally. The Walt Disney Company’s three objectives that make up the Company’s corporate strategy are to be achieved through each of the Company’s core business units that are split up in to five divisions (1) media networks, (2) parks and resorts, (3) studio entertainment, (4) consumer product, and (5) interactive media.

Walt Disney Company is an expanded global company with operations in four major business segments i.e. Studio Entertainment, Media Networks, Consumer Products and Parks and Resorts. The company has a workforce of more than 15,000 employees in more than 40 countries across the globe. In addition to having a huge workforce, the firm is largely renowned for its success and profitability in all its business segments on an annual basis. One of the most important aspects that have contributed to its growth and profitability throughout the years is its compensation program. The firm has compensation programs for all its employees because of its consideration of employees as one of the major stakeholders of its operations. However, Walt Disney Company has experienced significant challenges in relation to its compensation program because of the various peer groups used in this process. As a result, the company's compensation program has significant structural flaw because of its size and complexity.

The Walt Disney Studio’s Diversity Mission Statement is “To create an inclusive environment that is open to all perspectives, allowing us to tell compelling stories in film, animation and music that visually and emotionally reflect our audience worldwide.” “The Walt Disney Studios maintains that the only existing boundaries are those of talent, ambition, imagination and innovation.” (Moore, 2007)

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

Walt Disney saw change as a consequence of employee behaviour (Brownell, 2008). If a leader were to be effective, he or she must understand the needs of a member in an organisation. This also included an awareness of motives, personalities, skills, and abilities (See ‘Emotional Intelligence’ in Northouse 2010, p. 23; Brownell, 2008). Path-Goal Theory comprises the motivation of leaders toward subordinates in order that such needs are met and achievement of an organisation’s proposed goal is reached (Northhouse 2010). Walt Disney sustained subordinate involvement and interest through his leadership commitment to employees, as well as his dynamism and enthusiasm (Bryman 1993). After all, “Walt Disney’s greatest creation was not Fantasia, [n]or Snow White, but...his uncanny ability to make people happy” (Collins and

Walt Disney’s objectives is to be one of the world’s leading producers and providers of entertainment and information. They seek to develop the most creative, innovative and profitable entertainment experiences. Disney managers focus on generating the best creative content possible promotion innovation and utilizing the latest technology, while expanding into new markets around the world. Just as those goals are set within the corporation they have another goal that they have set, which is to reduce the amount of fuel and waste they produce in order to minimize the pollution that affects our environment. Disney’s environmental awareness focuses on using resources wisely and protect the plants as they operate and keep their business growing. The corporation started their first environmental targets in 2009, which was and still is an ongoing goal for the corporation, zero net greenhouse gas emission, zero waste, and conserve water resources. In 2009 the corporation announced a goal related to minimizing the environmental footprint of their products, they began developing a paper sourcing policy and an environmental responsibility index that request information on key environmental impacts. One of their goal Zero Net Greenhouse Gas Emissions and their target is that by 2020, reduce net emissions by 50% from 2012 total levels. For Zero Waste their target is that by 2020, achieve 60% waste diverted from landfills and incineration. For Conserve Water

“The purpose of the company "Walt Disney" is to be one of the world 's leading producers and providers of entertainment and information using its portfolio of brands to differentiate its content, services and consumer goods. The primary financial objectives of the company are to maximize profits and cash flow, and allocate capital to initiatives the development of long-term shareholder value.”

The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisner's takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney's death, the company started to lose its ground and performance declined. Michael Eisner became CEO