The Pizza Wars

5176 Words Oct 15th, 2010 21 Pages
Case : THE PIZZA WARS BY GROUP 1 | BSB, Inc., The Pizza Wars Come to Campus | | | | | |

Table of Contents Introduction 3 Background 3 Identifying the Problem 4 Question 1: Does BSB, Inc., enjoy any competitive advantages or core competencies? 5 Question 2: Initially, how did Renee Kershaw choose to use her pizza operation to compete with off-campus eateries? What were her competitive priorities? 8 Question 3 : What impact will the new food court have on Kershaw’s pizza operations? 11
SWOT Analysis 11
What competitive priority might she choose to focus on now? 12 Question 4: If she were to change the competitive priorities for pizza operation, what are the gaps between the priorities and capabilities of her
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In addition of that, BSB Inc is having the problem of sales decrease due to its incompetent of maintaining delivery time. Besides, the delay of pizza delivery due to limited space at the grill, the choice of pizza toppings and combination are limited.

Question 1: Does BSB, Inc., enjoy any competitive advantages or core competencies?
In order to explain to the situation, BSB Inc or Kershaw have to understand that their business or corporate strategy should always be monitored and develop as well as its must response to any changes in the market. Previous Kershaw’s market survey is only valid at the certain period due to the changes of environment. In short term, the business performance maybe looks good but to sustain it, business strategies need to be reviewed and sometime revamped. She as manager must learn to understand that the problem change in demand for pizza is due to threat of other competitions as well as the new entrants.
At the present, yes, BSB Inc does enjoy the competitive advantages of being on campus for several years and have already established while the new food courts is still under construction. Besides that, the new comers will take time to penetrate the market. Look at those scenario, Kershaw and BSB Inc actually have enough time to consider and plan accordingly in order to meet these challenges.
Refer to the concepts of Competitive Advantages, according to

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